Best car rental company Very good cars Honest checking before and after giving the car Nice staff Pick up from our hotel Drop off to the airport Discount card/fob for fuel and free coffees *****

Booking through Guide to Iceland was nice and easy. However, I realized the day before our rental that I had punched in the wrong dates by a day. Luckily, the fantastic staff at Guide to Iceland responded to my panicked email within minutes and handily made the changes to our booking with the rental company Atak. With Atak, the pickup service to our hotel was on time and efficient. The car pickup in Rekyavik went well and the staff was super friendly. The car we got worked well and we never had any issues with it. The only minor gripe would be the return office at Keflavik airport which was unwelcoming but still overall decent.

Great company! Had some issues on the last day with them picking us up, but they did everything afterwards to ensure we were satisfied. 4/5 overall

fast service, good pickup, helpful staff. i do wish they had more frequent shuttles from their office to the airport terminal.

Great service, brand new car, super affordable price, discount card for fuel, etc. It's a pleasure to drive in Iceland with Atak.

Excellent. No fuss and no stress. Quick, efficient, and courteous service at a great price. I was late for my flight, and the agent insisted on driving me back to the airport for free!

Easy to work with and a good price for the rental

All good, recommend! Very helpful staff :)

All was good. Fair pricing and good service!

Reserved and paid for the car rental before our trip. Had no problems when we arrived. Convenient shuttle bus from the airport to the rental office (very short ride). Very quick and easy process getting the car and returning the car. No problems, would definitely rent again.

Great service, positive experience.

The car rental staff were very helpful. The location of the office was a bit far from the city center but they had someone come and pick us up from where we were staying so that was convenient. Although we made a last minute change to pick up our car one day earlier, the process was very quick and smooth. Great experience!

I had an excellent experience with Atak. Flew into KEF and took free shuttle from airport to their office just down the road about 5 minutes. The car was reliable and the process was smooth. Highly recommend.

All went well, thanks

We rented a Landrover Discovery but it wasn't available due to damage by the last renter. We got a free upgrade to a wonderful Mercedes! We loved the car, service and the way we were treated. Accepting and returning the car was well managed professional. I recommend booking with them for everyone visiting Iceland!

My flight was due to land in Keflavik airport but due to weather conditions it was diverted to Reykjavik. I was meant to pick up the car in Keflavik but I was in the wrong airport! I contacted the car rental company and they immediately sent someone to collect me and my friend and they had a car waiting in the Reykjavik office. All this at no extra cost. That was excellent customer service! Thank you!

I absolutely recommend Atak car rental! They offered me the best price with very appropriate service! Our WV Polo was more than perfect! Thank you!

We had a great experience renting a car with them. This site is highly recommended! Everything went smooth, both pick up and return.

The Átak staff was very friendly and helpful, the pickup service was excellent. Our car (VW up!) was in perfect condition and a reliable travel companion for our road trip over this beautiful island.

Easy rental and friendly staff!

My wife and I had a good experience as we came from Arizona. Pick up was easy, and the 4x4 we got was dependable. The staff was friendly and gave us a bunch of tips on Iceland. We would recommend Atak for your next adventure.

Very nice, the only thing - their phone was not available after 6 p.m., but I think it's local specific.

Very good, prompt, professional, pickup from hotel, and seamless return.

Nice car and service.

Everything went well with Átak. Our minivan was as reserved and expected, and no issues.

The people at Átak were so kind and helpful!!!

Me and my boyfriend had a very good experience with Atak car rental when we went to Iceland in April this year. At the beginning we were a bit sceptical because of several negative reviews on the internet, but we didn't have any problems renting from them. The staff was really friendly and we even got a free upgrade from a VW Golf to a 4x4 Suzuki Vitara. We didn't go for their extra insurances though and chose to take another insurance which covered more and was way cheaper. Anyway, we can definitely recommend renting from Atak. Also, booking via Guide to Iceland was convenient and we didn't regret that choice either.

Quick and easy, car worked well, I got the extra protections except for the super collision one and this was one of the best prices I found for my particular dates/style of car/with most of the insurance options.

I has an amazing experience. Choosing a car rental than a tour bus was the right decision. Atak gave me a great car. They even drove me to downtown after dropping off the car. I would highly recommend Atak car rental.

We booked the car rental online from our hotel on our first day in Iceland. As the prices are based on a 24hour rental, we decided to do 48 hours exactly. As the office shut at 4, we booked it from 4pm Sunday until 4pm Tuesday with free pick up and drop off. As it was quite last minute I rang the company to confirm they would pick us up from our hotel, they said if we made the booking online it would come through and they would pick us up at half 3, which they did! We paid extra for gravel protection and a GPS. We booked a VW Polo but got given a Hyundai i20, which wasn't an issue as it does say online 'or similar model'. The guy who helped us was amazing! He put our hotel address in the favourites in the GPS, which was really helpful, although the GPS sent us to the wrong destination at first and took us a good 4/5 times to actually get back to the hotel, which was a stressful time for two young women, who are unfamiliar with the Country, and also my first time driving on the right hand side of the road! After this the GPS got us back to the hotel every time without issue. The car was newish and clean, although a lot of scratches and a huge dent on the vehicle which were marked on a piece of paper as proof they were already there. We did the Golden Circle tour and the South Coast tour, which was simple enough, despite the GPS not recognising certain attractions! I informed the guy we dealt with about this when we returned the vehicle and he said he would update the GPS. The car was very good on fuel, and only used half a tank in the 2 days we had it and drove 650km! I would definitely recommend this company to anyone looking for a hire car in Iceland and if I ever visit again I would definitely use this company! The guide to Iceland website is also very useful, and I heard you get the best deals on here. I paid £127 for 2 days with Gravel Protection and a GPS so very cheap in my opinion. You also get a discount fuel card, however unfortunately I could not find mine in the pack I was given, despite not taking the pack out of the bag :(.

It was a great experience. They even offered me free wifi for my trip. I was highly satisfied!

Great experience. We enjoyed a better car than the one we asked (asked for a Nissan Qashqai and got an X-Tray). It was very comfortable, stable and safe. Furthermore, they picked us up from our appartment the first day and left us there the last one. All the staff very friendly. The only improvable thing was that the GPS froze sometimes and we had to use our mobile phones instead then.

First time renting with the company. Very friendly staff and the car was in excellent condition. No hidden charges and no stress on getting charged on credit card after the trip. For me it was super easy to extend my rental, and they were super helpful when somebody mistakenly took my keys. Overall a great experience!

Great company,friendly staff and very helpful people;We had our Polo upgraded to a Skoda Octavia for free. When we left the car in Reykjavik(the office is around 7km far from the city center)they offered us a ride back to the town and,once arrived,I realized I left my go pro in the car. End of the story:one guy delivered the camera under our hostel in 20 min; Thank you very much guys.. You made our trip unforgettable !!!

Really great rental company, kind and convenient service and a great car! Always make sure to take the best available insurance package, there's lots of little rocks on the streets and you don't want to pay extra at the end, I'm really glad I chose it. I can definitely recommend this, especially if you're travelling alone.

Second time with Atak. Very friendly staffs and their cars were in very good condition. NO hidden charge or NO stress on getting charged on credit card after the trip (of course it requires you to return the car in good shape too!) Overall a great experience and I'll definitely rent with them the 3rd time!

Car was in great shape, very nice staff, I highly recommend Átak!

Great company! We needed a company that allowed us to get the car in Reykjavik and drop it off at the airport and this company was one of the VERY FEW that allowed us to do this and didn't charge extra. All other companies charged a large fee in order to pick up and drop off at different locations. Also, this company offered a free pick-up right from my hotel which was very convenient as a traveler. The driver was right on time, very professional, efficient and friendly. In fact, all the staff at Atak Car Rental that I dealt with were all amazing! I would definitely recommend this company over and over again!!

Fantastic company. They upgraded us to a larger car for free because the one we booked (at very last minute online) was at the airport and would take another hour to retrieve. The car was clean, comfortable and felt new. The people working there were extremely helpful and gave us some great advice about our travel plans.

Second time renting a car with Atak, and everything was correct again. They are professional, and if of course they are trying to sell you a bunch of insurances, they are nice. The car, a Hyundai I20, was clean and quite new, but I don't really understand why there was snow tyres on it.

We can't say we have any complaints. The car we rented was not the same colour as advertised, but it was clean, new and very comfy. The guy in the agency explained everything to us and we do recommend you to buy the gravel insurance if you are driving the whole island as you will definitely need it. We also completely recommend using Guide to Iceland website, it's a great website to book for tours, cars or just enquires you might have about Iceland.

We had a great experience with Atak. Great price, easy reservation and friendly and helpfull staff. We were pleasantly surprised when they gave us a better car because they didn't have a car we wanted. We recommend and take advantage of their services during our next visit to Iceland

Better than I could imagine. We booked it at midnight only 8 hours before we took it. The staff was very friendly and because they did not have a car we wanted they gave a better one instead. I think this is the best car rental service you can get so do not think twice

Fantastic experience. The whole process was very easy and the car was in great condition.

This car company is good and i am very satisfied with this trip though i had lost my credit card from previous trip in london, but i could put deposit in cash about $407. I had great time and adventure with this car in Iceland. And they have great offer too. I rented an internet device and it was smaller than my phone so i was able to take it around and used it as if my data any where. It was not expensive either. Speaking about a car, I rented 2wheel drive automatic during 1/17-1/20 and if you can drive safe in harsh snowing, it is ok! But if you are visiting in summer, it will be perfect and no worry! I will definitely come back to iceland since the nature is unbelievably amazing, seafoods were tasty, and people are kind.

Two thumbs up and highly recommend! I had an absolutely great experiencing renting with Atak. I had made a mistake in my booking and they were kind and very easy going when working it out with me. Also, I was almost 2 hours late returning the car and they were very cool about it! Nice people, nice car (heated seats and steering wheel which was great for Iceland in the Winter!)...made for a perfectly smooth and very enjoyable adventure! I will rent with them again!

Had a great experience with Atak. Got our car quickly with great service. They didn't have the car we book, but upgraded our car and gave up free wifi to make up for the "convenience." Super convenient they had a location at the airport and closer to town. Dropping off was a breeze and the staff were super friendly. Definitely recommend them.

We rented the VW Up! We were only going to the blue lagoon, golden circle, Vik, Reykjavik, and out to the Glacier Lagoon. Even in all the rain, hail, fog, snow, and ice this little car did a great job! All of the cars in the winter legally have to have snow tires which have little metal spikes in them which made any type of weather not an issue. We considered renting a 4x4 but we weren't going on any of the F roads or in the highlands so this car was perfect. Would definitely rent from atak again because of the great service we experience and the discount gas card was a plus!! If your considering this company do rent from them and drive safe while visiting Iceland.

Easy booking with the best prices. Even got an upgrade (with no extra charges) on the car I booked initially. Desk attendant was extremely helpful and nice (got discount on fuel and free coffee in a nearby gas station). Great and speedy communication throughout all my voyage. The car was a smooth ride during my 8 day stay in Iceland.

Booking was easy and the Team at the desk at the Airport were really friendly. NB: You can walk to the office from the Airport, don't wait for the shuttle, it's not worth it!

We compared a number of car rental companies before going to Iceland and found out that this company offered reasonable prices and the options we need. Everything went smoothly with the car we rented and we enjoyed our trip all around Iceland.

The car is new, clean and a nice driving experience. But we encounter a very serious problem that, when I booked the car I already set the return time is 5:00 a.m. in the airport. When we picked up the car we double confirmed the return time and the staff said there will be shuttle bus to transfer us to the airport. But when we arrived at 5:00 a.m. outside the office, the office was closed and the note outside that the office would not open till 5:45 with a contact number, and we went to the next office to see if we could contact the related staff, no one pick up the call ever. It was freezing outside and we have two suitcases, it would be better if we got any earlier notice and at least the staff answer the phone and let me know how to do.

Great car rental company for a great price! They don't actually open until 8:00am, but a gentleman came in to get us set up with our car when our flight arrived at 4:00am. Smooth, easy pickup and drop-off. All the staff members we encountered were very efficient and very friendly. Will definitely rent from them again if we're ever back in Iceland!

Efficient and the gentleman who attended to us was very friendly and helpful. They got a wrong car for me but immediately found and washed a better car so that i could be on the way without much waiting. There were some hiccups and they had to change the car a few days into the rental but at least it was without much trouble. The same friendly gentleman drove all the way to Hofn in the snowy weather to change the car. Car was very new and in excellent condition. Recommended :D

Simple and efficient car rental company with very friendly staff. One of them offered to drop us back at the hotel on his way home if we didnt make it on time for the shuttle!

Great. Was picked up at our Airbnb. Got a great 4x4 diesel and couldn't believe the great gas mileage. Car was in excellent condition, easy to drive and very comfy for 4 adults. Drove it to the airport to fly home. Saved $120 Canadian just by not using the Airbus. Would definitely recommend this company.

Great little car, got me around Iceland perfectly on my 12 day road trip. Hope to return soon!

We are a family with 5 members from Hong Kong, have been travelled in Iceland for 15 days in Sept. After checking the reviews here, we have rented a car from ATAK via Guide to Iceland. Although we have broken a tyre and finally needed to pay for it, we appreciated very much for the service from Atak, especially the guy serving us when we've just arrived at the airport in the mid-night. Thank you so much for your excellent services.

Very good Service. Friendly and fast. Fair conditions.

Wonderful, so helpful and friendly and professional. Very informative which is great as you can be quite anxious travelling and collecting a car which you are in charge of! Great perks including petrol discount card at certain petrol pumps which really came in handy for us. I will use these guys again when I'm back in February. 10/10 Rachael and Harry p.s. We used the Jimney and it's a perfect little car for the roads!

On the road we heard some horror stories about certain Icelandic car rental companies but we had a good experience with Atak. The free pick up and drop off service was so helpful and convenient. The car was in great condition and comfortable to drive. The could be a but more helpful in regards to what the insurance covers (as they know the land/roads here I'm Iceland better than me) but they were in a rush when I picked up the car. Otherwise, all was well.

We got a nice Volkswagen Polo for a very good price. Also the service in Reykjavik was awesome. The guy who served us was funny and he understood our needs immediately and was not stressed about trying a few options. 10+ :)

We rented a 4x4 Nissan Quashqai. The car was new and tidy and it was more than enough for 3 people. Pick up and drop off were very easy and problem free. Overall our experience with this rental was great and I would definitely recommend it.

Rien à redire. J'ai loué une berline de la marque Skoda et mon voyage s'est très bien passé. L'agence a été très arrangeante malgré un problème de carte de crédit et le personnel est très serviable, souriant et à l'écoute. Je recommande !

Great experience. Car was almost new and very clean and tidy. The staff in KEF office was very nice and friendly. We rented the car for four days, with a nice driving experience. Drop-off in KEF airport was also very convenient, which was less than 10 minutes walking. Highly recommended.

Great service overall! Car was almost new and clean when we received it (fuel tank was not 100% filled and km meter was not accurate, though). However, we had some issues with the battery the first day (our fault) and didn't receive a very good help from them on the phone so we had to figure it out by ourselves.

So good! Car was very clean with a full tank of gas, rented it for two days and returned it with no problems.

There was a mix-up, so after waiting 15 minutes after the pick up time, I called them. We got a bigger car than we payed for, and it was nice and clean, easy to drive. After the drop off, they drove us home. It was a good experience. Despite the bumpy start, I definitely recommend Átak!

My friend and I rented a car for three days to explore Iceland. It was a very good idea and much more cost-effective than the tours. We booked with a small agency on the main shopping street, and someone from atak came to our home to pick us up and take us to the car. The rental process was also very easy and the staff were friendly; in addition to the car rental, we also got full coverage and a GPS. The car was new, clean and great for a variety of road types. We just dropped off the car at their airport location and took their shuttle to our terminal. Super efficient, amazing staff and competitive prices. Wonderful experience - we will be back!!!

L'agence a eu exceptionnellement un petit problème personnel pour venir nous chercher mais le gérant a bien rattrapé les choses en nous payant le taxi pour se rendre à l'agence et en surclassant notre véhicule. Rien à dire pour la voiture 4x4, top ! Je recommande !

No problems renting with Guide to Iceland. GPS was included in the vehicle. Couldn't have travelled without it.

We had a wonderful experience from start to finish with Atak car rental. I called them to change the pick up time in the morning and they were super friendly and able to accommodate at the last minute. They picked us up at our local residence in Reykjavik and was a fairly quick process with the paperwork. The car we hired was great, fairly new vehicle and in great condition. We arrived back early to return the car and they dropped us back to our hotel straight away. It was a pleasant experience and would not hesitate renting a car again from Atak. The prices are great, staff are nice to deal with and the service is fantastic, the fact that they picked us and dropped us off sets them apart from competitors and we found this very convenient!

The office and pick up location is somehow outside the city. But it was not a problem at all. I got picked up at my hostel at the time I was ready to rent the car. Because the car I booked was not available at the time I arrived at their office, I got an upgrade without additional costs. After I returned the cars they drove me back to the host. An overall pleasant expierence.

We had a free upgrade to Suzuki Vittara which was awesome. Service was great until we decided we needed the car 10 more hours, we called the company and we were told there is no other car available and we have to return it. Then we made the reservation for another one on Atak website where we had plenty available including Suzuki Vitara and then got it. The explanation for why it happened this way was a bit odd (because we used the website and the order got through??) while it looks like there were a lot of cars available? Please pay attention to different scratches on the car as they were not all of them listed in the forms. Request a spare tyre just in case and maybe get a phone car holder as it is difficult to find one. Both cars were ok, clean and with full tank. The customer service needs improvement.

We rented a 4x4, which is the only way to go in Iceland. We had some trouble with the GPS connecting to the satellites at first, so we had to drive back for a new GPS. On our drive across Iceland through the South Coast, our battery was acting up and we had to be jumped. The first car that stopped didn't have any jumper cables, but thankfully the second car did! We called the rental car company to ask what we should do, and since we were already a few hours away from Reykjavik they told us just to keep the car running for 2-3 hours to charge the battery. This didn't seem plausible given we were going to be making multiple stops along the South Coast Tour, so we stopped at a gas station and bought some jumper cables for ourselves just in case. We didn't end up needing them, but I would recommend having them in your rental car just to be safe. Otherwise the self guided tour of the Golden Ring and the South Coast is definitely the way to go! Guide To Iceland really helped us plan out our trip to maximize the time we had there, and I would recommend visiting them to help plan your vacation!

The experience with Atak company was pretty bad. We had to wait over 30 min for the guy to come to the office in the middle of the night, freezing cold, after waking him up with a phone call. The guy gave us a free wifi device as a gift for beeing late but didn't really bother to simply apologise. His excuse was that "if he has to start to work before 4am he doesnt get to sleep enough" (amazing).... The car that he first wanted to give us had broken door, the second car that he gave us also had broke door (!) so the car that we got was all dirty and not prepared. The car was booked for 3am and we drove off at about 4.30am.

Horrible. Absolutely horrible. Will never rent from this company again!!! It's a scam!!!!

On the way back too my country, Atak withdraw more than 700€ from my bank account without informations, wherea I already paid the rental car with "Guide to Iceland" from Tourist Information Centre, Tjarnargata 11, 101 Reykjavik.

We have been around since 1979 and we know our roads exceptionally well. That makes us one of the much experience car rental company in Iceland. We believe the best way to make our customers happy is to provide outstanding service and ensure that our customers are save and satisfied. We are travelers our self, we love to travel in Iceland, we respect the Icelandic nature and we would love to share this passion of ours with you. Do not hesitate to ask for an advice such as what to see and do in Iceland and we will help you to choose the right car so you will experience our country in the best possible way. We have a vehicle to suit every budget and all your driving needs - from small cars to luxury cars, minivans and many types of 4x4 jeeps. Just let us know what your plan is and we will gladly help you to make your trip in Iceland as pleasant as possible. Our rental stations are located in Reykjavik and at Keflavik International Airport. If you need assistance with your car, we have service contacts all around the country.
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