Route 1 Car Rental

Car rental

Pickup and drop off at the airport was really nice! I recommend it to others in my hostel!

Had a great experience with Route 1 Car Rental. Pickup and drop off at the BSI was great, and they even let us drop the car off later than was scheduled. Would definitely use them again!

Had a really great experience with Route 1 Car Rental. Everything when by smoothly and the pick up and drop off free option was so amazing. Will be using again next time I am back in town.

Such an easy pick up and drop off. They even let us return the car later. We were slightly worried about car rental as there are so many to choose from but everything went smoothly. Overall a really pleasant experience!

Great experience with Route1. The pick up in town was on time and drop off at the airport was easy. The agent explained everything. The car was pretty new and comfortable. Nothing was missing. Everything went smoothly.

Iceland is my peak experience of the 2017! And this is made possible through Route 1 car rental! We were a little stuck with returning of the cars, grocery shopping and getting back to our apartment at the end of the trip. However, the very lovely and kind lady at Route 1 rental at Reykvavik office went out of her way and waited despite our delay, she even extended help so we could head back to our apartment in the night, and be on time for our departure. This finalised our peak experience, and we are delighted to experience authentic positive Icelandic warmth and hospitality. Thank u!

Todo funcionó muy bien, llegaron a la hora exacta a recogerme y el 4x4 que me pasaron no tuvo ningún problema, señalar que recorrí toda la isla sin inconvenientes

even though i only rented a car for 24 hours , service and staff were very nice , and no problems with the car.

Great experience from start to finish - excellent vehicle and customer service

It was a good experience! Very convenient to pick up & drop off the car; all customer service staff members were very attentive.

Good car and nice staff!

Good car. Quick and polite service. Very convenient pick up and drop off service. Overall a smooth experience without adding stress on my trip.

Car worked fine. It is easy to drop off the car. everything meets my expectation.

Car worked perfectly. Detailed instructions were provided. Both pick up and drop off were convenient for me. Highly recommended.

Car was in great condition. Worked great. No problems. They explained everything you needed to know for drivers not native to Iceland. Offered timely pick-up and drop off services to and from hotel/hostel. Highly recommend.

Арендовали с другом машину в этой компании, остались очень довольны и самой машиной (Toyota Yaris) и Route 1 в целом. Цены приятно порадовали.

We had a great time in Iceland and the car helped us a lot. Route 1 was very professional and careful with us. The car was perfect, we had absolutely no problem with it. Thank you again!

Shopping around for rental cars proved to be an illuminating experience. We rented a compact car for two with automatic transmission, basic insurance, and an extra driver and literally paid half of what another company was offering with Route1. Alma was very helpful and met us at Keflavik- we went over the car, driving in Iceland, some basic signs to watch for and how to use the discount chip for Orkan gas. She generously helped with documenting existing gravel scratches prior to us taking off. Over the week the car was excellent and dropping it off was very easy. I highly recommend Route 1.

Excellent experience! Fantastic customer service. Patiently answered all my questions. Highly recommend!

This was a great rental experience! They provided me with abundant information about driving in Iceland as well as tips and information about things to do on my stay. The customer service was above and beyond, and I would highly recommend this rental to everyone!

Couldn't be happier with this rental. This is clearly a family business and it showed with the excellent service - which included a drop-off outside their normal radius. 10/10 from us!

Everything was good and as expected

Great, car was good on gas consumption and was perfect for two people.

Route 1 was an excellent place to rent a car from. They met us at the airport at 7 am and took us over to the hotel to get our car. Within 10 minites we were on our way. When we returned our car, they quickly checked over the car, and then dropped us off at our place in Reykjavik. I would definitely use them again if I come back to Iceland.

Very good!

The pick up was very convenient, the price was reasonable, almost the cheapest price we get in internet. I will use it again and recommend Route 1 to friends.

We got our Suzuki Swift. All was working fine. Customer service was excellent.

We had the suzuki swift for one day. The pick up was very convenient, the price was reasonable, the GPS worked well, and the usb port to charge our phones in the car was very useful. Customer service is also good.

Found this company as the cheapest on guide to iceland with mostly positive reviews. Was picked up from the airport, filled out paperwork and then sent on my way. No pressure to buy any extra insurances aside from the ones that I had initially selected. Had the car for two days and returned it to their office. Within a few minutes we were taken in the shuttle and driven back to our hotel with no issues. My sister accidentally left her cell phone in their office and they were kind enough to drop it off for us. Would definitely rent from this company again.

Customer service was great. If I could give Karen 10 stars I would. She was terrific. A perfect representative of the company: very friendly, thorough, and knowledgeable. The car itself was great though the GPS was a pain to use at times (screen was too sensitive to touch sometimes and yet other times unresponsive) . I have 2 suggestions for the company, 1) free pick up in Reykjavik is great, but perhaps allow for pick ups 30 min prior to the time the car is booked for. I booked the car for 2pm, but by the time I was picked up and finished all the paper work, it was after 3pm. 2) I dropped the car off at the airport and the process is to park in a hotel parking area and drop the keys off with the hotel reception. My concern is that I didn't get a receipt for returning the car, nor was it inspected for damage. Fortunately, there were no issues, but in case there are issues, it's good to be able to resolve them right then and there. Overall, great company and I'd rent from them again.

Highly professional staff and great service- they provide pick up/drop off shuttle service in Reykjavik, which was very helpful. The car was great too; it's limitations were Suzuki's fault, not Route 1's! Would certainly use them again if/when I return to Iceland. My only advice for improvement is that the shuttle hours (9-4) are somewhat restrictive and not completely compatible with the demands of travel, flights, limited daylight in winter, etc.

It was an unforgettable journey with my family in this car, we went to the south and south east seeing those stunning scense, and also experienced the rapid changing weather such as the wind, fog, heavy rain, and snow. The car we rent was the Suzuki AWD which is trustworthy of overcoming those challenges, and made the driving an enjoyment as well. Thank you, and I'll make the same choice next time if I come here again. And thank you Iceland, you gave us a great memory which would last for very long I'm sure.

Great service from all at route 1. Good communication at all stages and the car we had we exactly what we wanted and handled the ice & snowy roads perfectly. Staff were helpful throughout. The GPS included with the car was ok, found google maps on my phone better but was a useful tool none the less. I'd used route 1 again!

The staff was very professional and helpful, the car was great., the reservation process was very easy, free pick up. so simple. I would recommend Route 1 to friends.

The car is very new and staff are very helpful.


Rented the car there for the third time already, and it was as good as always! This time the wiper broke 200m away from the car rental office, and when we returned back, we got a better car in exchange. Everything was solved in a decent way, only thing- we had to start our trip outside Reykjavik later than expected, but we were not in a hurry and the new car took away any hard feelings. The staff is friendly and the pickup/dropoff thing is perfectly organised. These guys definitely will see me again ;)

It's really good experience, good receptionist, car is so new for rental, We like iceland and I like the car rentals staff, she is so kindly and friendly, very thanks

We had an absolutely great experience with our car rental. Picked up from Reykjavik centre and driven out to pick it up, it was ideal for what we needed. Took us everywhere we wanted to go, the only annoying thing was the USB socket for the stereo was faulty which meant we couldn't play music or charge or phones for GPS. Drop off at the airport meant we could drive straight there and not have to pay for the bus.

We had a good experience with Route 1. Our car was clean and exactly what we needed to travel the Ring Road on our trip through Iceland. With that being said, we flew into Keflavik airport at 6:00 AM and Route 1 was unable to pick us up until 8:30 AM. They had sent me an email letting me know, which meant we hung out at the airport and ate breakfast. The late pick up did mean that we had to re-arrange our visit to the Blue Lagoon. But all in all, a good experience. I would recommend Route 1 to family and friends if they plan to visit Iceland!

Helpfull team, good and tiny car for a reasonable price. The gravel insurance is necessary, cause Route 1 (the main road) has a lot of gravel part!


The service by the staff was very professional and helpful. The car worked out great for our trip. The reservation process was very easy. Would recommend to all my friends .

Professional, dependable, friendly, good vehicle.

We had a great time with our car. We drive the Golden Circle and the Ring Road plus a little more in a little less than 8 days and this car handled it all with ease. On road, off road, we never really worried about the car. There was one point where towards the end of the trip where the car wouldn't start for about 15 minutes, but it seems that it was only because of a temporarily loose connection to the battery because of all the bumping around we had recently done on a gravel road. The car was up and running again in 5 minutes and we were on our way!

Very good. Would recommend.

Thanks a lot the car makes us see the more beautiful of this country! New car not expensive!! Sorry for my bad english im from quebec!

Really good, the car was New and very nice, it was my travel friend. The price is Really good.

It was a brilliant time for me and my family. They offered us a car and we booked it. Everything went great. We got a nice car, good weather and met friendly people. It was Incredible and the staff was very friendly too! If I have a chance to go to Iceland again, I will definitely book with Guide to Iceland again.

Both the lady at the call center and the guy who brought the car were very kind and helpful. Everything went smooth and simple.

The staff was friendly and always able to be reached, which helped a lot. We could easily rent our car another day and were equipped with self-explanatory information on how to give the car back at the airport. Price/performance ratio of our Suzuki Jimny was okay.

Great experience- Diego was so helpful. Booked the day before through Guide to Iceland and everything went smoothly. No issues with the automatic car- and return at the airport was simple.

I had a really pleasant experience renting with Guide to Iceland. They were incredibly accommodating and responded quickly to all and any concerns I had. Should I ever find myself back in Iceland, I will definitely rent from them again!

Route 1 Car Rental went above and beyond anything we could have ever expected. Guide to Iceland provided us with a great car rental rate and Route 1 just did an absolutely fantastic job. I have already recommended both Guide to Iceland and Route 1 to a few friends who have expressed interest in travelling to Iceland next year.

It was a goop experience of renting a car from Route1Car. The car was delivered to our place on time, everything was explained in detail (about insurance, gas stations, tips how to drive on icelandic roads). It is a nice option that we don´t have to give the car back in the evening at 8 and instead can leave it to tomorrow morning, which is very convenient if you come back to Reykjavik from quite far places like Akureyri or Westfjords. Definitely recommend renting cars with this company! Good prices and service. And thanks to Guide to Iceland for being a great intermediary and offering best options :)

I had a fantastic experience with Route 1 Car Rental. I was a single traveler driving for the first time in Iceland and they really provided me with all the details and instructions I needed. This was by far the best priced option for me compared to the big name car rental agencies. I would absolutely recommend using this service.

I had a wonderful experience. The service was efficient and extremely convenient. I randomly walked walked in to their office and with in 30 minutes, they had provided me with a car and helped me plan a route with some great suggestions. The next day the car was dropped off to my accommodation. Everything was explained thoroughly, with supporting documents.On our safe return we dropped our car at our accommodation, and it was collected. Overall, I couldn't have asked for a more thorough and efficient service. Top class!

I had a wonderful experience. I couldn't rate this service any more highly. It was extremely convenient and efficient. I randomly walked into their shop in Reykavik and with in 2o minutes their helpful and friendly staff had helped me arrange a car and helped me plan a trip with some great suggestions. The next morning the car was dropped off to my accommodation. Everything was thoroughly explained with the supporting documents in case of emergency. On our safe return, we dropped the car off at our accommodation and they came and collected it.It really was top class service.I'd definitely recommend this service to anyone.

Nice cars in good condition (I've rented a regular car for 11 days and then a 4x4 for 2 days). The staff was really nice and helpful, the service was great.

We rented a small automatic car for a week. The delivery was very close to our location stay. (convenient) The booking was apparently forgotten & after waiting an hour we decided to call the car rental center to get updates on the situation. (Not very good welcome on the phone) Honesty get the answer of forgetting about it. After waiting longer a very nice person came to deliver & make the general check & payment. We had to ask ourselves for a commercial change for the inconvenience, for paying all most two hours for waiting. We get to have the car for 2 more hours. We thought that was just normal, not very much. But we were happy about the car & the person that took care of it, & made the check with us.

car was seemed older than the "suzuki vitara 2017 or similar" that we chose and paid for but did not have any issues with the car. The GPS was also old - in retrospect, shouldn't have got it as it was not helpful. airport drop off is *NOT* complimentary - EUR 18 charge! Felt a bit nickel and dimed, but I guess it is what it is in Iceland.

The service was nice, however there were some minor problems. We received one calculation, and just before payment there we had some amounts added. Weird. The car - it was supposed to be from 2016, we received no information about the exact car we were given, just keys and damage report. The some parts of the car were slighly rusty and the car has done over 90 000 km - over year and a half on Iceland? Not very likely.... The car equipment was the cheapest available, absolutely nothing included apart from cd player and electric mirrors. Not even air conditioning. Hand brake was difficult to use by a woman - so it must have been somehow damaged/over used - a lot of strength needed. One major problem with a car - automatic, unexpected blockade of the key - had to call emergency number and inquire more info how to deal with it - unpleasant surprise.

We set up our trip through Guide to Iceland. I had requested that we be able to get our car at 00:30 on the day of our arrival - our flight landed at 23:40, so I allotted time to get through customs. I was assured it would be no problem. The confirmation I was sent said we would have the car at 00:00 but no one was there to pick us up. I called the Route 1 number at 00:30 and I think I woke someone up. They could not find my information from any of the confirmation numbers I had been given. They had us take a cab to our hotel that they reimbursed us for, and we were able to get our car 10 hours late. It took a chunk out of the plans we had for the morning, but they were apologetic about the mix up. We were supplied with a GPS for our trip and also got a key fob to give a discount at certain fuel ports. The fob didn't always work at the designated places, however, and the GPS would sometimes just not take input. We would have to push the same letters over and over several times and often still could not get it to respond so we resorted to using data and google maps. Sometimes, the GPS wouldn't recognize a place that we were looking for even though we triple checked spelling and such. But, the car was trustworthy and got us around well enough.

The car was very clean and was perfect for our needs. We were picked up 15 min late and then had to go to the main office for paperwork, which put us 45 min behind our expected departure time. We were charged an extra 28 Euroes ($31) for returning the car at 9:00 PM even though I had specified this when booking and no extra fees were mentioned. We were also charged extra for a GPS- the car already had a GPS so there was no need to charge extra. To justify the charge we were handed a small external GPS unit that hadn't had the maps updated for over a year and didn't recognize any of our 3 destinations. I feel like we were taken advantage of and overcharged by Route 1, so overall we were disappointed.

We are a car rental company that offers competitive prices and low-mileage rental cars. We offer both automatic and manual cars that can have either 2-wheel or 4-wheel drive. If you are in need of assistance on the road we are only a phone-call away all hours of the day, every day. We are located in the Greater Reykjavik area, and offer airport services at Keflavik international airport all hours of the day. We offer a pick-up and drop-off shuttle service in the Greater Reykjavik area, of charge. We can, for your convenience, deliver the rental car to you. This service is offered in the Greater Reykjavik area for a small fee.
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