Low Prices in Iceland
Best price guarantee
You will always find the best deals and prices on Guide to Iceland. We are certain that our marketplace will always provide you with the best possible prices at any given time. If you find a better price elsewhere, we will refund you the difference.
Largest Selection of Travel Services
Over 5,000 things to see and do
Guide to Iceland is the world's largest marketplace for Icelandic travel services. We offer more than 1,000 tours and packages that have been tried and tested for quality. Book with us to secure an authentic local experience and find the popular and unique attractions in Iceland.
Easy Booking & Cancellation
Personalised & flexible customer care
We follow the easiest booking and cancellation policies in Iceland. Add multiple services to your cart or book a package in a single checkout. You can book and cancel day tours and rental cars up to 24 hours before departure, or change your booking as often as you require.
Most Popular Website about Iceland
An unrivalled source of information
Guide to Iceland is the world's most popular source of Iceland travel information. We provide you with more material about Iceland than any other website. Discover a wealth of unique articles and travel blogs; study up on local hints, tips and find insider knowledge. You can even read blogs by other travelers.


Driver's License:

The driver must present a valid driver's licence held for a minimum of one year at the time of rental. An International Driving Permit (IDP) / International Driving License (IDL) is also required if your national driver's licence is not in Roman script. This is recommended for translation purposes and may only be used in conjunction with a national driving licence. For vehicles for 9 passenger or more, driving licence D is requested.

Additional Driver / Operator:

The person named on the reservation booking must be the main driver, present at time of rental and payer of any rental charges. Additional drivers are possible with a small fee per day for each additional driver.

Age Restrictions and Exceptions:

The minimum age for rentals in Iceland is 20 years for vehicle groups Economy, Compact, Compact Wagon, Intermediate 2 and 4 doors and Intermediate Wagon. For all other vehicle groups the minimum age is 23 years.

For further information please contact our Reservation Center.

Methods of Payment:

A credit card in the main driver's name is required for booking and renting the vehicle, however you may opt to pay by other means at termination of rental, subject to specific terms and conditions being met.

Acceptable credit cards are: American Express, MasterCard, Visa.

At the time of rental, an authorization is obtained on your credit card based on the estimated rental charges. There must be sufficient credit on your card to cover all charges.

All online reservations will be charged as soon as the reservation is confirmed. For further information please contact us.

Driving Restrictions:

Firefly 2WD vehicles are not allowed to be driven on roads marked F on official maps and KJÖLUR, road nr. 35. and KALDIDALUR nr. 550.

Should these restrictions be ignored all waivers (Third Party Liability, CDW, TP, PAI), if accepted, shall be deemed null and void. The driver will be held fully responsible in case of accidents and will bear all consequences, including the cost of repairation of the damaged vehicle. For further information please contact us.

Free Shuttle Service:

Firefly offer a shuttle service to major hotels and guesthouses in Reykjavik, cars are not delivered at hotels. Please note that the Shuttle will only take one driver pr. car and no luggage.

Dropping of the car:

Cars are not to be dropped off at hotels, they have to be returned to the rental location according to the agreement. If failed to do so Firefly will charge for the pick up and petrol.

Opening hours:

​Airport office Mon-Sun. 05:30 - 17:30

Downtown office Mon-Sun. 08:00 -17:00.

Car must be returned back at office hours.

Cancellation fees:

Reservation that is cancelled more than:

16 days before - no charge

15-8 days before - 40% of total reservation value

7-2 days before - 50% of total reservation value

1 day before - 80% of total reservation value

​No show - 100% of total value


The vehicles shown in price lists are examples. Specific models within a car class may vary in availability and features, such as passenger seating, luggage capacity, and mileage.



An average customer rating of 5.0 ranks Firefly as an excellent car rental service.
Excellent company 2 reviews
About us


Average review rating 5.0

2 traveller reviews

Firefly is located here