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Rebecca Ketola

Certified Travel Expert

I’m Rebecca, Head of Content at Guide to Iceland. I’ve lived in Reykjavík for almost a decade and have traveled across the country in every season. I care about making travel information easy to find, accurate, and genuinely helpful.

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Top 7 Secondhand and Thrift Stores in Reykjavik
Rebecca Ketola
Rebecca Ketola

Top 7 Secondhand and Thrift Stores in Reykjavik

Discover secondhand and thrift stores in Reykjavik for affordable finds in Iceland's lively capital. Reykjavik may be known as an expensive city, but if you know exactl

Environment in Iceland
Rebecca Ketola
Rebecca Ketola

Environment in Iceland

Witness the power of nature through the environment in Iceland, where fire and ice shape every part of the land. Glaciers, volcanoes, and geothermal features form its d

How To Photograph Ice Caves in Iceland
Rebecca Ketola
Rebecca Ketola

How To Photograph Ice Caves in Iceland

Learn how to photograph Iceland’s ice caves with this practical guide. These natural formations stand out for their vivid colors, smooth ice textures, and deep blue ton

Survey Reveals Which Nationalities Make the Best (and Most Challenging) Tourists
Rebecca Ketola
Rebecca Ketola

Survey Reveals Which Nationalities Make the Best (and Most Challenging) Tourists

Reykjavik, Iceland – February 23, 2026 — A new nationwide survey in Iceland conducted by Gallup on behalf of Guide to Iceland, the country’s leading travel agency and l

US Travel to Iceland Plunges 27% in January Amid Greenland Tensions
Rebecca Ketola
Rebecca Ketola

US Travel to Iceland Plunges 27% in January Amid Greenland Tensions

Reykjavik, Iceland — February 17, 2026 — Newly released tourism figures from the Icelandic Tourist Board show a sharp decline in the number of American visitors traveli

Top 15 Things to Do in Reykjavik in July: Activities, Weather & Travel Tips
Rebecca Ketola
Rebecca Ketola

Top 15 Things to Do in Reykjavik in July: Activities, Weather & Travel Tips

Explore the lively summer scene with a curated list of things to do in Reykjavik in July and start planning your Icelandic getaway today. If you want to enjoy local cul

The Best (and Most Challenging) Tourists in Iceland Revealed
Rebecca Ketola
Rebecca Ketola

The Best (and Most Challenging) Tourists in Iceland Revealed

A new industry-wide survey reveals how tourism professionals in Iceland experience tourists from different countries, highlighting where travel behavior tends to align

How Much Snow Does Iceland Get?
Rebecca Ketola
Rebecca Ketola

How Much Snow Does Iceland Get?

Discover how much snow Iceland gets and what winter looks like across the country. Whether you’re planning a snowy adventure or simply want to understand Iceland’s wint

Top 17 Things To Do in Reykjavik in March
Rebecca Ketola
Rebecca Ketola

Top 17 Things To Do in Reykjavik in March

Discover the top things to do in Reykjavik in March. Get clear details on weather, daylight, and the best activities so you can plan a trip that makes the most of Icela

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