We highly recommend Blue Car Rental! The staff were incredibly friendly, helpful, and easy to deal with. The entire rental process was smooth and hassle-free from start to finish. Their location is also very convenient, just a few minutes’ walk from the terminal. We would definitely use them again!.

Blue Car Rental
Blue Car Rental was founded in 2010. We are a local business, and our office is located within 300 meters from the entrance of Keflavík International Airport. We also offer services for our rental cars in Reykjavik City.
We set out to provide our customers with the best services available, and we treat them in the same way as we would want to be treated.
We acknowledge that your experience in Iceland can rely heavily on your rental car. That is why we at our fleet consists only of new rental vehicles.
Our fleet provides a wide range of options, from small economy city cars to large SUV's that are fit for river crossing and mountain roads.
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Tripadvisor Travelers‘ Choice Awards 2026
"Tack vare Guide to Iceland fick jag ett oförglömligt äventyr med kunniga och vänliga tjänsteleverantörer. Allt var perfekt och överträffade mina förväntningar!"
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We didn't actually get a Dacia Duster, we were given a Suzuki Vitara. We were very pleased with the car and the service we were provided at Blue car rental. The car was comfortable, efficient and rode and drove well.
Everything went well, would recommend

The customer service people were very nice to us and we were able to make adjustments to our rental with no problem. Thanks
We highly recommend Blue Car Rental! The staff were incredibly friendly, helpful, and easy to deal with. The entire rental process was smooth and hassle-free from start to finish. Their location is also very convenient, just a few minutes’ walk from the terminal. We would definitely use them again!.

We didn't actually get a Dacia Duster, we were given a Suzuki Vitara. We were very pleased with the car and the service we were provided at Blue car rental. The car was comfortable, efficient and rode and drove well.
Everything went well, would recommend

The customer service people were very nice to us and we were able to make adjustments to our rental with no problem. Thanks
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