Why rent a car with us ?

This is the largest marketplace of rental cars in Iceland. Here you will find the cheapest prices and largest selection of cars for hire in Iceland. In the title of each car you will also see how old it is. We add no fees and have a best price guarantee. Compare dozens of car rentals and hundreds of vehicles for rent. Reserve with Guide to Iceland for the best prices and most transparent car rentals in Iceland. See few of the testimonials that we have received.

Testimonials & Reviews

Yao Huan
I finished 9 days self-driving ring road in Iceland this April. I rented a Ford Escape 2007 4x4 SUV form Go Iceland car rental. It is fantastic service and the car is very robust. I drove off road to search for the wreck of the airplane near Vik, climbed the snowy and slippy mountain from Husavik to AKY, drove ring road 711 to search seals, the car itself was fantastic condition and helped me a lot. I have zero car related problems. The Manager Johnny is a young and cool guy, he picked me up from my hotel and gave me last day free of charge which made it very convenience for me to left the car in the parking pool in the airport for a early flight. I will certainly to go for this service again next time I come back to Iceland.
Carole Roy
Great service! Great price, Great car!! You Can book without hesitation!
Kimberly Scholz & Ted Burrell
Iceland was a once in a lifetime trip for us, a couple from sunny San Diego, California! We survived multiple whiteout blizzards in our trusty, brand new Yaris thanks to its GPS and snow tires! Customer service was fantastic, they were helpful from dropoff in downtown Reykjavik to pickup (conveniently) at the Blue Lagoon. Thanks for the wonderful service, can't wait for nex time!
Lee Mccaffary
After being on a plane for 11 hours (when the flight was only supposed to be just over 2 hours) we were tired, hungry and annoyed to say the least. But when we got off the flight we were greeted by a woman who couldn't have been more nicer; she made the whole bad flight experience disappear. The people that dealt with us were nothing but great. The woman who greeted us off the plane had also recommended a few places to see and we fitted it into the holiday and it was amazing. The man who did the paperwork with me explained everything very well. When we got to the car he showed me 2 minor scratches on the car. He even took out a torch so I could see them. He then showed me the paperwork to show it was already marked in. The car was fantastic, clean, smelled great and had everything we needed. We got plenty boot space and seat warmers which was a god send after being outside for a long time. The only fault I could say was the GPS. If you didn't know how to spell the place in perfect Icelandic it didn't come up so used my phone for most of the trip. Could have alot more better pre-planned destinations in it. Anytime we had any questions and phoned the office (24hours) they where happy to help. Has to be the best customer service I have ever came across. Now the price was amazing, they where the cheapest and most reliable I could find and I spent days looking. The cost of the car, all insurance's and the GPS was the best I could find by far. I have already recommended Guide to Iceland and Lagoon to some friends that might go to Iceland. When I come back to Iceland I wont even look any where else for a car I'll go straight to this website. Thanks very much, you made our holiday so much easier and most likely better!
Helena Korpela
It was perfect. Car was good, cheap and service was very friendly and helpful. The pick-up worked well, and the guys bring me thre car just on my hostel's front door. I have nothing bad to say to this company. Greetings from Finland! -Helena
Mariah Henderson
Guide to Iceland was excellent! Their site was easy to use for booking a nice and affordable car for road trip around Iceland. Not only did they offer the lowest prices of the agencies that we were initially looking at, we also got newer automatic car. This was great since neither my friend or I can drive manual! The customer service was what impressed us the most. Anytime we had a question or concern, we would email or call and would have a response from them within an hour! This was very comforting to us and we knew we had picked the right company. We did not experience any road or car issues, but I would recommend purchasing gravel insurance since some roads in Iceland are not paved and kind of dangerous. Overall, I would 100% recommend this agency and will definitely be using them again when I return to Iceland!
Miguel
Excellent service, extremely nice and flexible staff. The home-delivery/home pick-up service was flawless as was the car. If I'll ever need a car in Iceland again don't even bother to search for an alternative... this is the place to go. Definitely recommend it.
Yichen Lu
I rented a car but because of change of plans I had to cancel it, but I got a full refund back so everything worked out fine! Thank you so much!
Sacha Lee
Great experience! Even though the weather in winter didn't permit us to use the tent too often, the car itself got us around everywhere through every type of storm which we were very happy with! Ólafur was also great, providing us with weather warnings and info on road closures. They sent us travel information and told us where to find the best attractions. We will definitely book again with Guide to Iceland!
Christina Høøck Osorno
We had a very positive experience. We rented a 2 wheel drive Hyundai i10. On our arrival to Iceland, we picked the car up at the airport, where someone was waiting for us with the car keys and instructions. A very nice welcome. And on the day of our departure, we just left the car in the parking lot at the airport. It couldn't have been any easier. The car was nice and clean, and it worked perfectly well for what we had planned, which was to follow the ring road around Iceland. We will definitely recommend booking with Guide to Iceland.
Winnie Sin
I had a really pleasant experience renting with Guide to Iceland. They were incredibly accommodating and responded quickly to all and any concerns I had. Should I ever find myself back in Iceland, I will definitely rent from them again!
sara gao
Great services. The company located very near to airport, and the pick up service it's very convenience! Very friendly and nice staff! I would 100% recommend this agency and will definitely be using them again when I return to Iceland!
Kirill Vaino
Great cooperation! We arrived rather early in the morning (4 AM), but airport pick up was on time. The staff was very friendly and always available. The car bravely withstood Icelandic severe weather and made it around the country without any issues. This rental agency offered the best price and great service! I would definitely use their services again when I return to Iceland.
Novry Jafar
We rented the car at the end of May 2015 for almost two weeks. We were greeted at the airport and despite the delayed arrival the staff was very courteous. The paperwork and vehicle handover process was quick and efficient. After 2 days in Reykjavik, we suddenly discovered a defect in the SUV. We went over to the airport office and after a brief inspection was offered a replacement which happened to be a brand new vehicle! That turned out to be the perfect ride for our 10-day circle tour of Iceland since there were 5 of us and needless to say, the boot was fully utilized. Thank you so much for the excellent service which made our family trip a wonderful and memorable experience!
Maikel Wijsbek
Very friendly staff and very helpful too. The car (Toyota Rav4) was great and good value for money, we have truly enjoyed the use in snowy conditions. It was unfortunate that someone else dented the door, which cost me about EUR 1,000, but the staff remained very helpful in finding a solution for insurance cover. I can recommend Guide to Iceland, but advise to check your credit card insurance policy for such coverage (because mine does not appear to cover this)
Adrian Cheng
Great car for the price. Owner dropped off the car in front of our address on time. Explained what to be careful and what to expect for road rules in Iceland, especially about parking the car against the wind, so the car door won't be blown away. (True story, the wind at suburb is really that strong.) Now we weren't that lucky, or lucky but not fortunate. Our car got rear ended by another car. We called. Owner explained everything we needed to do in case of car accident. Unfortunately neither cars have a blank accident report. (Double check this on your next car rental in Iceland). We exchanged driver's license, rental car and insurance companies' information, wrote what happened on a piece of paper, took photos and sent to the owner. No questions asked when I returned the car. One week passed, owner didn't come after me either. The way we returned, not the way I was used to, is to park the car somewhere in the city, put 2 hours $2 worth of parking, and inform the hotel front desk where the car is parked. The hotel front desk will inform the rental car company where the car is parked. If they don't pick up in 2 hours, it's not our problem. Owner was helpful when we called about how to handle the accident. Overall very smooth and good experience despite the unexpected car accident.
Kim Reksten Grønneberg
Will definitely use this company again. In a busy time in Reykjavik, they managed to deliver a car to us in 30 minutes, and when we got to the airport, they were there waiting for us - just went out of the car with the motor running and handed it over - extremely comfortable:)
Michael Kazanowski
Using Guide to Iceland to rent a car with SS was an effortless experience. We were personally greeted at the airport, guided to the car they even met us with an exchange vehicle when our rental didn't meet our needs. I'd definitely rent from them again and can't recommend them enough. A++!
Carly Tucknott
Great price for the right size and type of car that we needed. So relaxed when we picked up the Jimny. The guys explained the information we needed really clearly and went through everything to make sure we were happy. Car was clean and in good order. Would definitely go through Guide to Iceland to use RentAWreck again.
Chris Smith
This service was a great and enjoyable experience. The associates made me feel so comfortable even though I don't know Icelandic. It was very English friendly. The whole process was smooth and there was no problem with the car I rented, it was clean and everything was done quickly and accurately. I'm already excited to get back to Iceland so I can use this service again. I definitely recommend it. Overall just very nice and genuine, hands on people.
Rui Flora
It was a perfect choice for renting a car in Iceland. In two weeks I rented a car twice through Guide to Iceland and it was very well managed and professional. Staff was really nice and helpful. The costs were good too. I definitely recommend reserving your car through this website.
María Valdeolivas
The car was new, clean and worked very well. The pick up and droop off was where we needed it and the communication with the company was excellent. We were very happy with the service.
Vienna Wien
Great experience with our Suzuki jimny jeep and free GPS package. Free pickup from airport and smooth paperwork. Very flexible with time frame of pick up and return. Decent price for a small 4x4 jeep. It's prefect for 3-4 people.
Hyeong Goo Lee
At first, they provided me with the wrong car. But when I pointed out the mistake they upgraded my car. I got a very nice car with free GPS and almost all insurances included. Don't hesitate. Rent a car from Guide to Iceland and Car Rental SS. Thanks.
YI PEI Chung
It was good value for money to rent a car through Guide to Iceland. Everything went good and they were quick to respond to any questions I had.
Andrew Martin
So easy - truck worked great and was perfect for driving around Iceland.
Lisa Roemer
Friendly staff, helpful and made great recommendations for scenic routes. Gave me maps of the area, suggested a few good early morning hikes upon landing early in the morning and gave me a discount petrol card to use. Great service, clean reliable vehicle- will definitely use this company again when I return to Iceland.
Zheng Huang
The staff was very friendly and helpful. The car we rented (Toyota RAV4) was in good condition, new, nice and clean.
Barnabás Pán
Both the lady at the call center and the guy who brought the car were very kind and helpful. Everything went smooth and simple.
Aleksandar Zahariev
The Suzuki Jimny is the car I do recommend for anyone who wants to visit the island and who wants to feel safe on any road and in any conditions (snow, rain, ice, strong winds). The car is 4x4 and had winter tires with studs so that makes the car more stable on the road in snowy/icy conditions. The service of Guide to Iceland & NL Car Rental was exceptional - they were very flexible on their pick and drop off conditions. Firstly, they have agreed that we can pick up the car from our hotel (Keflavik B&B hotel) without extra charge. Secondly, our flight was delayed with 24 hours so they agreed to bring the car to the agreed pick up point with no additional fees on the next day. And finally, they allowed us to have the car for extra 12 hours (because we wanted to catch up what we have missed), again with no extra fees.
Len Ca
A member of the team was waiting for us at the airport upon our arrival. The car was in excellent conditions we really enjoyed it for all 10 days (Suzuki vitara) recommended !

Car rentals in Iceland

Driving in Iceland

A country as breathtaking as Iceland is perhaps best viewed in your own time, at your own pace. The vast array of natural wonders and stunning scenery makes self-drive tours increasingly popular. Bolder and adventurous tourists are devising their own itineraries every year. What many would-be self-drivers don't realize though, is that driving conditions in Iceland are for the most part, fairly challenging, and that the rugged landscape poses difficulties that many tourists haven't faced before. Here is some useful information if you're planning to drive around Iceland during your stay.

The road network

Whilst the Icelandic highway system is extensive and easily navigated, a large number of roads are little more than gravel tracks. The most used road, Highway no. 1, winds around the circumference of the country, and is best used for getting from one side to the other quickly. Being Iceland's most important road, it is open throughout the year, although extreme weather conditions can sometimes lead to temporary and partial closures during the winter months. The majority of main roads are tarmacked, but as you stray into the wilderness the tracks become progressively more rugged, and should be navigated with care.

The winter snow means that the condition of many smaller roads deteriorates each year, and you will find gravel tracks in various conditions. Potholes and washboard surfaces are common, so prepare for a potentially bumpy ride! Having said that, most roads are perfectly drivable and safe, provided that you are careful. A good tip is to watch out when passing oncoming vehicles – the loose surface means that it's easy for small stones and rocks to kick up and scratch a window or paint job!

Rules and regulations

Iceland's driving laws may be different to those from your home country, so be sure to take the following notes.

Depending on your location, specific warning signs may indicate danger, or some kind of hazard ahead. it could be anything from sharp bends to a river crossing to an upcoming steep incline. In general though, separate signs encouraging you to reduce speed are uncommon, and it is expected that drivers use a little common sense and choose a safe speed according to the conditions. Generally, the speed limit in towns and cities is 50 km/h, 80 km/h on gravel roads in the wilderness and 90 km/h on the paved highways.

For safety reasons, motorists are obliged by law to keep headlights at all times. Sharp bends and blind corners are common, and let's not forget that deep winter is almost permanently wrapped in darkness. As in most countries, all passengers are required by law to wear a seat belt. Driving under the influence of alcohol, as well as using a mobile phone while driving, are strictly forbidden.

The fragile, delicate nature of Iceland's wildlife means that driving off-road, outside of official tracks, is not permitted. Much of the country's volcanic landscape has been formed over millions of years, and driving carelessly through vegetation will cause catastrophic damages. Please, respect our nature and drive with care.

Off the beaten track

The majority of roads within Iceland's interior have a loose gravel surface, whilst many are narrow, as well as being raised from ground level to prevent weather related closures. Where the roads are narrow, be sure to slow down when passing oncoming traffic, and take great care when near the road's edge, as both the wind and the unstable surface can lead to accidents. Many tracks and bridges are only wide enough to be passable for one vehicle at a time, so slow down, and be sure to account for the extra time needed to negotiate these parts in your itinerary.

Many mountain and interior roads are impassable until at least the end of June, due to snow blocks and muddy conditions. Once they are open, most are still only suitable for four-wheel-drive vehicles. It's recommended that when exploring the interiors of Iceland, two or more cars should travel together, just in case a little assistance is needed. You can follow road conditions at the Icelandic road and coastal administration. It is also advised that you leave your travel plan at Safetravel.is.

Don't forget the weather

As well as having the right car for the job, it's important to prepare for the ever changing weather conditions - especially in winter. Snow, strong winds, icy roads and darkness are ever present in the winter months, and can make simple journeys a whole lot more complicated. Follow the weather in Iceland on the website of the Icelandic meteorological office. Have a safe and unforgettable journey. We hope you enjoy Iceland!

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