Ísbúð Huppu has become one of Iceland's most recognizable ice cream chains, growing from a single shop in Selfoss in 2013 to branches across the country. Generous, customizable bragdarefur scoops have made it a year-round favorite with locals and a sweet rite of passage for road-trippers.
Ísbúð Huppu is one of the most popular ice cream shops in Iceland, known for its creative mix-ins and generous portions. The name means “Huppa’s Ice Cream Parlor,” with Huppa being a traditional name given to Icelandic cows, a playful nod to the dairy roots behind every creamy scoop.
Ísbúð Huppu is one of the dining spots featured in Guide to Iceland's VIP Club.
About Ísbúð Huppu
Originally opened in 2013 in the town of Selfoss, Ísbúð Huppu has grown to more than 10 branches across Iceland, with shops throughout the Capital Region and in towns like Keflavik, Borgarnes, and Akureyri. Its popularity has made it a go-to for anyone wanting to experience Iceland's ice cream culture.
You can always opt for a classic milk or cream soft-serve ice cream in a cone, but the real highlight here is the mix-in ice cream. Known in Icelandic as bragdarefur, these fully customized creations are a national favorite. Ísbúð Huppu playfully calls theirs “Huppurefir,” and they truly stand out.
Choose from suggested combinations on the menu or create your own masterpiece from a wide selection of candies and fresh fruit. For the richest flavor, we recommend the cream-based ice cream, called sveitaís, though the traditional milk soft serve is just as satisfying.
Why Visit Ísbúð Huppu
Each serving is rich and creamy, the kind of indulgence that makes Ísbúð Huppu one of the best ice cream shops in Iceland. It's a must-try for visitors exploring Reykjavik and beyond.
With multiple convenient locations throughout the Reykjavik area, as well as branches in Selfoss, Borgarnes, Reykjanesbaer (Keflavik), and Akureyri, it’s easy to find a Huppa nearby.
Whether you’re cooling off on a sunny summer day or embracing Iceland’s year-round love for ice cream in the middle of winter, a stop at Ísbúð Huppu is always a sweet idea.
