Best Shops in Reykjavik | A Local Guide to the City's Gems

Reykjavik Souvenir Shops

Iurie Fine Art

If you're interested in photography and want to bring a bit of Iceland's nature home with you, then you should stop by Iurie Fine Art when you're exploring Reykjavik. This gallery has three locations in the downtown area and showcases the work of photographer Iurie Belegurschi, who's known for capturing Icelandic nature in incredible ways.

It's well worth stopping by to admire the landscapes, and if you'd like to bring a print home, there's a variety available and different sizes to choose from. They're made from high-quality materials like canvas, glass, or aluminum.

If you find a piece you love, you can easily bring smaller prints on a flight, while larger ones can be shipped directly to your home. Whether you're on the lookout for new art or not, don't forget to stop by Iurie Fine Art to see Iceland's landscapes like you've never seen before.

Fichersund 

If you’re looking for a truly unique souvenir that captures the essence of Iceland, Fischersund is a must-visit. Founded in 2017, this family-run perfumery and art collective, led by siblings Jónsi (of the famous band Sigur Ros), Lilja, Ingibjörg, Sigurros, and their partners, creates handcrafted scents inspired by Iceland's natural landscapes.

Nestled in a charming part of Reykjavik, Fischersund offers more than just fragrances—it’s an immersive sensory experience.

Each fragrance is an artful blend of native herbs, flowers, and other elements that evoke the raw beauty of Icelandic nature. What sets Fischersund apart is the immersive experience it offers. Beyond bespoke perfumes, you can explore candles, skincare, and music, all designed to evoke Iceland’s rugged landscapes.

The perfumes, handcrafted with Icelandic oils and sustainably packaged, blend nostalgia, poetry, and music to transport you to the heart of Iceland’s wilderness. The store itself is a sensory haven, modern yet deeply rooted in Icelandic tradition.

Visit Fischersund at their downtown Reykjavik location for an unforgettable journey through scent and sound—a perfect, meaningful souvenir that captures the true essence of Iceland. 

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• Address: Fischersund 3, 101 Reykjavík
• Opening hours: Monday - Friday 12 PM - 6 PM | Saturday 12 PM - 4 PM | Sunday Closed

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Kolaportid     

Kolaportið, Reykjavík’s only flea market, may not officially be a shop, but it is one of the largest and most competitively priced places in Reykjavík to shop for souvenirs. With everything from stuffed toys to old books, records to clothes, national foodstuffs to historical memorabilia, Kolaportið truly has something for everyone.

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• See also: Top 10 Souvenirs From Iceland

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The flea market is located near both the town center and the Old Harbour, making it easily accessible for most visitors to the capital. It should be noted that it is only open over the weekend, and canny locals usually go later in the day when prices are likely to be lower.

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• Address: Tryggvagata 19, 101 Reykjavik
• Opening hours: Weekends 11 AM - 5 PM

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Rammagerdin

Rammagerdin is a staple in Reykjavik’s shopping scene, with a history spanning over 70 years. This beloved store has evolved, focusing on showcasing Icelandic design and craftsmanship.

Today, Rammagerdin operates five stores, three of which are located in downtown Reykjavik, offering a wide range of products from over 400 Icelandic designers and artisans. Whether you're looking for unique souvenirs or beautifully crafted pieces, Rammagerðin is the perfect place to find items that truly represent the spirit of Iceland.

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• Address: Skolavordustigur 7 & 12, Harpa Music & Concert Hall, 101 Reykjavik. Lava Center Hvolsvollur, Keflavik Airport
• Opening hours: Every day 10 AM - 7 PM 

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Reykjavik Clothing Stores

66° North

66° North is an iconic Icelandic brand, renowned for its exceptional outdoor clothing that seamlessly blends fashion with functionality. Founded in 1926 in the remote Westfjords of Iceland by Hans Kristjánsson, the brand was originally established to provide protective gear for fishermen braving the North Atlantic’s treacherous waters.

Over the decades, 66° North has evolved from its humble beginnings into a globally recognized name, known for its stylish, durable apparel designed to withstand extreme weather conditions.

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• See also: What to Wear in Iceland

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The brand’s deep connection to Iceland’s harsh environment is reflected in every piece of clothing, from heavy-duty jackets to versatile outdoor gear.

Whether you’re trekking through Iceland’s rugged wilderness or navigating the bustling streets of Reykjavik, 66° North ensures you stay warm and dry without sacrificing style. The brand’s commitment to quality and innovation has made it a favorite among adventurers and city-dwellers alike.

In addition to its flagship store on Laugavegur, 66° North has expanded its reach with multiple stores across Reykjavik and beyond. Each location offers a full range of products, from classic outerwear to contemporary pieces, all rooted in the brand’s storied heritage.

The company’s dedication to sustainability and ethical production further enhances its appeal, making it a leader in both fashion and function.

Visit 66° North to experience the fusion of Icelandic tradition and modern design and discover why this brand has remained a staple in Icelandic wardrobes for nearly a century. If you’re part of Guide to Iceland’s VIP Club, you can enjoy an exclusive 20% discount on 66° North’s high-quality products.

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• Address: Laugavegur 17, Bryggjugata 7 & Bankastræti 6, 101 Reykjavík. More outside 101 Reykjavik
• Opening Hours: Vary from store to store

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Aftur   

High fashion teams up with sustainability in Aftur—a special kind of clothing store. Established in 1999, the store has, from the beginning, used recycled textiles for its items; creating sleek, urban clothing of irresistible allure.

The company is not only environmentally aware and noted for treating their employees with first-rate decency, but their apparel is also exemplary for Icelandic design.

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• See also: 13 Amazing Icelandic Design Projects

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The prices might be deemed high for the average shopper, but each piece is an original that will last you a lifetime. What's more, shopping here ensures that you are supporting the local economy, as well as respecting the planet we all share.

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• Address: Laugavegur 39, 101 Reykjavik
• Opening Hours: Mondays - Saturdays 11 AM - 6 PM | Sundays Closed

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Farmers & Friends

Since its establishment in 2005, the Icelandic clothing brand Farmers Market has beautifully reflected the contrasts of Iceland in its designs, combining the urban with the rural, the cutting edge with the traditional.

Its entire range, with a selection of other products, can be found at Farmers and Friends, a fantastic shop to browse items such as the classic Icelandic wool sweater or lopapeysur, designed with modern fashion in mind.

The Farmers Market was created by designer Bergthora Gudnadottir and musician Jóel Pálsson, and thus has deep ties to all parts of the artistic community in Iceland. It utilizes as much recycled and local material as possible to ensure that each garment and piece is as forward-thinking in its ethos as it is in its look.

Farmers and Friends also sell souvenirs and gifts such as candles, accessories, records, and books.

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• Address: Laugavegur 37 & Hólmaslóð 2 , 101 Reykjavik
• Opening hours: Monday - Friday: 11 AM - 6 PM | Saturday: 11 AM - 5 PM | Sunday: Closed

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Herrafataverzlun Kormaks og Skjaldar       

Nestled in the basement of Laugavegur 59 in downtown Reykjavik, Kormákur og Skjöldur is a true gem for gentlemen seeking timeless fashion. Established in 1996 by two lifelong friends, this iconic men’s clothing store has become a go-to destination for quality attire, whether casual or formal.

Specializing in classic British-inspired fashion, the store offers a curated selection from renowned brands like Barbour, Filson, and Hansen, alongside their in-house label, Kormákur & Skjöldur. Whether you need a sharp suit, a stylish blazer, or durable outerwear, the well-trained staff ensures you find pieces that embody timeless elegance.

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• See also: Icelandic Clothing & Fashion Brands

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Shopping here feels like stepping into a romantic time capsule, where quality craftsmanship and attention to detail reign supreme. The store’s 1950s-inspired atmosphere makes it a favorite among locals and visitors alike—including actor Nikolaj Coster-Waldau, who has been spotted in their designs.

Whether you’re after a tweed tie or a knitted vest, Kormákur og Skjöldur ensures you leave feeling dapper and refined. It’s where even the simplest purchase feels like an investment in style, transforming you into a gentleman of distinction.

Visit Kormákur og Skjöldur for clothing that combines warmth, style, and classic men’s fashion, all with a personalized shopping experience that’s second to none.

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• Address: Laugavegur 59, 101 Reykjavík
• Opening hours: Monday - Saturday 11 AM - 6 PM | Sunday Closed

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Yeoman      

Yeoman is a Reykjavik-based label founded by acclaimed designer Hildur Yeoman. Known for her enchanting prints and storytelling, Hildur creates collections that are both whimsical and empowering, drawing inspiration from Icelandic folklore and personal stories.

Her designs have gained global attention, with celebrities like Taylor Swift, Kehlani, Ashley Graham, and Amelia Dimoldenberg among those who have worn her pieces.

Located on Laugavegur 7, Yeoman's boutique is a reflection of Hildur's unique vision, featuring her signature designs crafted with a commitment to sustainability. Using recycled materials and zero-waste practices, Yeoman produces clothing in small batches in Estonia, ensuring fair treatment for workers.

Whether you’re seeking a statement piece or exploring the creative world of one of Iceland’s top designers, Yeoman offers a shopping experience as captivating as the clothes themselves.

Visit Yeoman to discover designs that flatter the female form and celebrate Icelandic heritage in a fresh, modern way.

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• Address: Laugavegur 7, 101 Reykjavik
• Opening hours: Mondays - Fridays 11 AM - 6 PM | Saturdays 10 AM - 4 PM | Sundays Closed

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Stella 

All city walkers recognize Stella—a fashion shop with an alluring display of multi-faceted stockings adorning its windows at all times. The store opened in 1942 and is still going strong, with owner and regular clerk Edda Hauksdóttir having run the show for the past three decades.

Although you’ll find beauty products, accessories, perfume, and fashion wear in the small but captivating boutique, the store is primarily known for its unrivaled selection of fabulous leg coverings, where you’ll find everything from thermal winter stockings to illustrated nylons and high-fashion labels of French hosiery.

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• Address: Bankastræti 3, 101 Reykjavik
• Opening hours: Monday - Friday 10:30 AM - 6 PM | Saturdays 11 AM - 5 PM | Sunday Closed

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Sif Benedicta      

Sif Benedicta is a relatively new luxury brand that embodies boldness, sophistication, and effortless grace. Founded by Icelandic designer Halldora Sif, this brand has quickly become a symbol of modern luxury, offering high-end bags, clutches, and accessories that are as beautiful inside as they are on the outside.

Each piece reflects Halldora’s meticulous craftsmanship, blending unexpected colors with a design language that is both nostalgic and contemporary.

Drawing inspiration from Art Deco and 60s pop art, Sif Benedicta’s collections are crafted in small family-run factories in Italy and Lebanon. Sustainability is at the heart of the brand, with a commitment to using recycled materials and ensuring fair treatment for workers.

The brand’s dedication to quality and craftsmanship has earned it international recognition, with features in British Vogue and Danish Elle.

Located within the stylish Apotek Atelier, Sif Benedicta offers a shopping experience as sophisticated as its designs, each item inviting you on a journey of timeless elegance and individual expression. Sif Benedicta isn’t just a brand—it’s a lifestyle, a celebration of individuality, and a testament to the fusion of international experience with Icelandic sensibilities. 

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• Location: Laugavegur 16, 101 Reykjavik
• Opening Hours: Tuesday-Saturday 11 AM - 6 PM | Sunday 12 PM - 5 PM | Monday Closed

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 Kronkron  

Kronkron, established in 2004, is a vibrant and eclectic fashion store located on Laugavegur, Reykjavik’s main shopping street. Founded by the dynamic designer duo Hugrún Árnadóttir and Magni Þorsteinsson, Kronkron quickly became a must-visit destination for fashion lovers. The store is renowned for its playful, colorful atmosphere, resembling a candy shop for fashion enthusiasts.

Kronkron originally featured up-and-coming designers like KTZ and Marjan Pejoski, but it has since expanded to include established labels such as Vivienne Westwood and Marc Jacobs.

The store is also home to the duo's brand, KRON by KRONKRON, known for its whimsical and imaginative designs that mix vibrant colors, luxurious materials, and intricate details. Each collection is designed to be timeless, with pieces that are meant to be mixed and matched, making them perfect for those who appreciate unique, high-quality fashion.

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• Address: Laugavegur 63B, 101 Reykjavík
• Opening Hours: Monday-Thursday 10 AM - 6 PM | Friday 10 AM - 6:30 PM | Saturday 10 AM - 5 PM | Sunday Closed

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Kiosk Grandi

Kiosk Grandi is a celebrated fashion boutique in Reykjavik, owned by a collective of Icelandic designers. The store offers a diverse range of products, from perfumes to woolen sweaters, all created by local talent. The boutique has been recognized for its outstanding contribution to Icelandic fashion, most recently winning "Best Fashion Boutique" in 2024 by Reykjavík Grapevine.

At Kiosk Grandi, you'll find unique items from brands like BAHNS, EYGLO, and ANDREA MAACK, making it a go-to spot for anyone looking to support Icelandic design and craftsmanship.

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• Address: Grandagarður 35, 101 Reykjavík
• Opening Hours: Monday-Friday 11 AM - 6 PM | Saturday 11 AM - 4 PM | Sunday Closed

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Kalda Shoes

Kalda, founded in 2016 by Icelandic designer Kata Alda, is an accessories brand celebrated for its stylish, high-quality shoes that blend modern elegance with unique design elements. Each pair of Kalda shoes is meticulously crafted in a female-led factory in Portugal, where skilled artisans have honed their craft over decades.

Kalda’s designs have captured the attention of the international fashion scene, with celebrities like Bella and Gigi Hadid, Elsa Hosk, and Emma Corrin spotted wearing the brand. Known for its bold aesthetics and innovative approach, Kalda has become a favorite among fashion-forward individuals who value both style and craftsmanship.

The brand’s commitment to sustainability and quality is evident in every design, making Kalda not just a fashion statement but a symbol of enduring elegance.

Visit Kalda to discover shoes as unique as they are stylish, perfect for those who want to make a lasting impression.

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• Address: Grandagarður 79, 101 Reykjavik, Iceland
• Opening hours: Open by appointment

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Feldur Verkstæði

Feldur Verkstæði, or Feldur Workshop, is a family-owned business in Reykjavik specializing in premium fur products.

Led by husband-and-wife team Heiðar Sigurðsson and Kristín Birgisdóttir, the workshop creates luxurious garments and accessories inspired by Iceland’s extreme weather and rugged nature. Heiðar, a skilled furrier trained in Sweden, ensures that each piece is crafted with the utmost care and precision.

Feldur Verkstæði is renowned for its commitment to customer service, offering free repairs on their products to ensure lasting quality. The store’s unique atmosphere and high-quality fur products make it a standout destination in Reykjavik.

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• Address: Snorrabraut 56, 101 Reykjavík
• Opening Hours: Monday-Friday 11 AM - 6 PM | Saturday 11 AM - 4 PM | Sunday Closed

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Thrift Stores in Reykjavik

 Spúútnik       

Since 1986, Spúútnik has been a cornerstone of Reykjavik’s vintage fashion scene, offering a unique blend of eclectic and carefully curated pieces that have made it a beloved destination for over three decades.

The store’s appeal lies in its ability to bring together a wide range of styles, from classic Converse sneakers to dazzling gala gowns and luxurious fur coats, making it a go-to spot for anyone looking to enhance their style with distinctive vintage finds.

Located on Laugavegur, Reykjavik’s main shopping street, Spúútnik is known for its vibrant atmosphere and trendsetting clientele. The shop's owners frequently travel across Europe and the U.S. to source one-of-a-kind items, ensuring that the store remains stocked with fresh and exciting vintage treasures.

This dedication to quality and uniqueness has solidified Spúútnik’s reputation as the ultimate destination for vintage lovers in Reykjavik.

While prices have risen in recent years due to the store’s growing popularity, the selection of high-quality, unique pieces makes it worth the investment for those looking to add something truly special to their wardrobe.

Whether you're a local or a visitor, a trip to Spúútnik offers a nostalgic journey through fashion history, all while supporting sustainable shopping practices.

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• Address: Laugavegur 28, 101 Reykjavik 
• Opening hours: Weekdays 10 AM -  6 PM | Saturdays 11 - 6 PM | Sundays 1 PM - 5 PM

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Gyllti Kötturinn

Gyllti Kötturinn, established in 2005, is more than just a thrift store—it's a beloved destination for vintage lovers. Located in the heart of Reykjavik, this store has become a must-visit spot for both locals and visitors.

The intimate retro atmosphere of Gyllti Kötturinn, combined with a carefully curated selection of second-hand clothing and accessories, offers shoppers a nostalgic journey through time. The store is filled with treasures waiting to be rediscovered, from classic furs to elegant hats and handbags.

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• See also: Austurstraeti Street Travel Guide

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The charm of Gyllti Kötturinn is further enhanced by its resident cat, Baktus, a fashion icon who has become a local celebrity. He is often found lounging around, adding to the cozy ambiance of the store. He even has his own Instagram!

Shopping at Gyllti Kötturinn feels like participating in a story where each piece has a past, waiting to be revived and cherished by a new owner.

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• Address: Austurstræti 8-10, 101 Reykjavik
• Opening Hours: Monday - Saturday 11 AM - 6 PM | Sunday 1 PM - 5 PM

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Verzlanahöllin

Verzlanahöllin is more than just a thrift store; it's a charming marketplace where the community comes together. Run by a dedicated mother-daughter trio in the heart of Reykjavik, this shop embodies the spirit of sustainable living and local entrepreneurship.

At Verzlanahöllin, locals can rent a booth to sell their pre-loved items, handcrafted treasures, or unique finds, making every visit a new adventure.

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• See also: Sustainable Tourism in Iceland

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Their slogan, "Used is New," perfectly captures the store’s philosophy that one person’s past can be another’s future. The shelves are filled with a wide range of second-hand clothing for adults, teens, and older children, along with an eclectic mix of home goods.

The true charm of Verzlanahöllin lies in its personal touch; when you shop here, you’re not just buying items—you’re supporting local creators and contributing to a circular economy. It’s a shopping experience where every purchase has a story and where sustainability meets community.

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• Address: Laugavegur 28, 101 Reykjavik
• Opening Hours: Monday to Friday 10 AM - 6 PM | Saturday - Sunday 11 AM - 6 PM 

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Hringekjan

Hringekjan is not just a thrift store—it's a pioneering space for sustainable fashion, art, and culture in Reykjavik. The store emphasizes the importance of recycling and sustainability, making it a leader in eco-friendly fashion.

Hringekjan operates as a circular shop where customers can rent space to sell their carefully curated second-hand items, fostering a community-driven approach to sustainable living.

Hringekjan also hosts regular live music events, turning the store into a cultural hotspot in the city. Recognized as Reykjavik's best second-hand store by The Reykjavík Grapevine in 2022 and 2023, Hringekjan continues to set trends in environmentally conscious fashion and culture.

Located near Höfðatorg, Hringekjan is easily accessible and a must-visit for those interested in innovative, sustainable shopping.

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• Address: Þórunnartún 2, 105 Reykjavik
• Opening Hours: Monday - Friday 12 PM - 6 PM | Saturday 12 PM - 5 PM | Sunday 12 PM - 4 PM

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Charity Shops

Reykjavik’s charity shops offer a unique opportunity to shop sustainably while supporting important causes. These stores are more than places to find affordable items; they are community-driven spaces where your purchases contribute directly to humanitarian efforts.

By shopping at these stores, you’re not only giving a second life to pre-loved items but also helping to fund vital programs that benefit those in need, both locally and globally. Each visit to a charity shop in Reykjavik is a chance to discover hidden treasures while making a positive impact on the world around you.

The Red Cross Store

The Red Cross operates 19 thrift stores across Iceland, making it the largest second-hand chain in the country. These stores are a significant source of funding for the Red Cross’s humanitarian work. When you purchase from a Red Cross store, you give new life to pre-loved items while supporting environmental conservation.

The stores are run by dedicated volunteers who share a passion for fashion, recycling, and sustainability. The profits from these stores go entirely toward humanitarian efforts, making your purchases doubly impactful.

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• Address: Laugavegur 12b, 101 Reykjavik
• Opening Hours: Monday - Friday 10 AM - 6 PM | Saturday 12 PM - 4 PM |Sunday 12 PM - 4 PM

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ABC Children's Aid Store

In March 2023, ABC Children's Aid opened a new thrift store on Laugavegur 118, where you can find a wide range of items including clothing, shoes, jewelry, bags, books, and games. The store is part of a larger effort to fund ABC’s work in providing education and shelter to children in need across seven countries in Africa and Asia.

Shopping at ABC’s thrift store is not just a way to find great deals; it’s a way to support a global mission of helping vulnerable children.

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• Address: Laugavegur 118, 105 Reykjavik
• Opening Hours: Monday to Friday 12 PM - 6 PM | Saturday 12 PM - 4 PM | Sunday Closed

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Grocery Stores in Reykjavik

Krónan 

Tucked away on Hallveigarstígur, just a short stroll from the vibrant Rainbow Road, Krónan is a popular spot for affordable groceries in Reykjavik. This downtown supermarket is well-loved for its wide selection of Icelandic products, making it a favorite among both locals and visitors.

Who doesn’t love to explore the local vibe by spending time in a grocery store? At Kronan, you can hunt for quirky Icelandic groceries you might never have imagined, like the many flavors of Collab Icelandic energy drink made from fish collagen or the delightfully salty licorice in their meticulously curated candy section. 

The store is designed with sustainability in mind, featuring energy-efficient refrigerators and LED lighting. Krónan has also eliminated plastic bags, offering only reusable options, which adds to the environmentally conscious shopping experience.

Shopping at Krónan is a must-visit spot for anyone looking to experience a slice of everyday life in Reykjavík or to bring back unique gifts for loved ones. After picking up your groceries, take a stroll through the nearby Thingholt neighborhood, where you can explore hidden pathways and colorful historic houses that add to Reykjavik’s unique charm.

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• Address: Hallveigarstíg 1, 101 Reykjavik
• Opening Hours: Open daily from 9 AM to 9 PM

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Bláhornið

Bláhornið is an old-school sjoppa—a classic corner shop serving Reykjavik’s residents since 1916. Located at the intersection of Grundarstígur and Skálholtsstígur, Bláhornið is the kind of place where you can pop in for a quick snack, grab some essentials, or just enjoy the nostalgia of a traditional Icelandic convenience store.

The store's slogan, "Allskonar síðan 1916," which translates to "All sorts since 1916," perfectly captures its long-standing tradition of offering a little bit of everything to the community. Under new ownership, Bláhornið continues to embrace its legacy while providing an updated selection of products.

The store still carries a mix of groceries, candy, fresh popcorn, and staple household items, but with the cozy, personal touch that only a local "sjoppa" can provide. The iconic blue exterior remains a staple of the neighborhood, making Bláhornið a beloved spot for both locals and curious visitors.

Whether you're stopping by for a quick snack or just soaking in the old-school atmosphere, Bláhornið offers a charming glimpse into Reykjavik’s past, all while serving the needs of the present.

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• Address: Grundarstígur 12, 101 Reykjavik
• Opening Hours: Monday - Saturday 11 AM - 11:30 PM |  Sundays: 12 PM - 11:30 PM

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Icelandic Jewelry Stores

Aurum 

Aurum Jewelry by Guðbjörg is a leading jewelry brand that has been creating stunning, nature-inspired pieces since 1999. Founded by award-winning designer Guðbjörg Kristín Ingvarsdóttir.

Aurum’s designs are a perfect blend of delicate craftsmanship and the rugged beauty of Iceland’s landscapes. Each piece is handcrafted in their Reykjavik workshop using sterling silver and other precious metals sourced sustainably.

Aurum Jewelry Iceland is not only known for its exquisite jewelry but also for its strong commitment to sustainability. The brand uses recycled and conflict-free materials, and even their packaging is environmentally friendly, modeled on Icelandic stones and made from mulberry paper.

Aurum’s designs have gained international acclaim, with mentions in prominent publications like Condé Nast Traveler and Vogue.

Adding to its acclaim, Aurum Jewelry has also caught the eye of celebrities and stylists worldwide. The jewelry has been worn by pop icon Katy Perry and was notably featured in the hit series The Witcher: Blood Origin. These high-profile appearances have further solidified Aurum’s reputation as a brand that merges elegance with Icelandic tradition.

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• Address: Bankastræti 4, 101 Reykjavik
• Opening Hours: Monday - Saturday 10 AM - 6 PM | Sunday 12 PM - 5 PM

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Orri Finn

Orri Finn is an Icelandic jewelry brand that blends traditional craftsmanship with modern design. Founded in 2012 by Helga Friðriksdóttir and Orri Finnbogason, the brand quickly became known for its unisex collections that resonate with both men and women.

Each piece is handcrafted in their Reykjavik studio, and the collections often draw inspiration from Iceland’s maritime history, as seen in their debut collection, Anchor.

Orri Finn’s designs are not just about aesthetics—they tell a story. Each collection has its theme, whether it’s the nautical symbols of the Anchor collection or the intricate patterns of the Scarabs line. The jewelry is made to be worn every day, serving as both a fashion statement and a personal talisman.

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• Address: Skólavörðustígur 43, 101 Reykjavik
• Opening Hours: Monday - Friday 10 AM - 6 PM | Saturday 12 PM - 5 PM | Sunday Closed

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Mjöll Jewelry

Founded in 2019 by Elísa Mjöll and Helgi, Mjöll Jewelry is a small but thriving jewelry brand in Reykjavik. What sets Mjöll apart is that each piece of jewelry is handcrafted directly in their Reykjavik workshop, ensuring the highest level of craftsmanship.

Mjöll’s designs are known for their minimalistic and timeless qualities, using sterling silver and 14k gold to create pieces that are both elegant and durable.

At Mjöll, the emphasis is on personal connection and quality. The goldsmiths who create the jewelry are also there to greet you at the door, providing a unique and intimate shopping experience.

Whether you’re looking for something custom-made or a beautiful piece from their existing collection, Mjöll Jewelry is dedicated to you leaving with something special.

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• Address: Skólavörðustígur 8, 101 Reykjavik
• Opening Hours: Monday - Saturday 10 AM - 6 PM | Sunday 12 PM - 5 PM

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Icelandic Home Decor Shops  

 Inga Elín Gallery   

Inga Elín Gallery is a must-visit for lovers of fine craftsmanship and unique ceramics. Founded by the talented Icelandic artist Inga Elín, who began her artistic journey at just twelve years old, this gallery showcases her lifelong dedication to the art of ceramics.

Each piece is meticulously handcrafted from the finest porcelain and hand-painted with precision, ensuring that no two items are alike. These high-fired ceramics are not only beautiful but also built to last, making them a perfect blend of art and functionality.

In early 2020, Inga Elín, alongside her son Kristinn, reopened her gallery at its original location on Skólavörðustígur after a 25-year hiatus. Housed in a charming old building from 1881 in the heart of downtown Reykjavik, the gallery is a celebration of Icelandic artistry and tradition.

Whether you’re searching for a one-of-a-kind piece to take home or simply want to admire the work of a master ceramicist, Inga Elín Gallery offers an inspiring and unforgettable experience.

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• Address: Skólavörðustígur 5, 101 Reykjavik
• Opening hours: Monday - Friday 10 AM - 6 PM | Saturdays 11 AM - 5 PM | Sundays: Closed

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Epal      

Epal is a renowned Icelandic design store that has been a staple of Reykjavik’s design scene since its founding in 1975. Known for offering high-quality Scandinavian and Icelandic designs, Epal showcases a wide range of furniture, homeware, and accessories.

The store prides itself on supporting local Icelandic designers while featuring international brands, creating a curated blend of modern and traditional design elements. Epal has multiple locations across Iceland, including its flagship store in Skeifan, as well as branches at Laugavegur, Kringlan, and Keflavik Airport.

One of Epal's defining features is its commitment to promoting Icelandic design, frequently collaborating with local artists and craftspeople. The store regularly hosts exhibitions, making it not just a shopping destination but also a hub for design enthusiasts.

Epal's strong support of Icelandic design has significantly contributed to raising awareness and appreciation of design within the country.

Whether you're searching for sleek Scandinavian furniture or uniquely Icelandic pieces like the famous sheep wool products or handmade lighting, Epal offers a rich selection that reflects Iceland's creative spirit and modern design trends.

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• Address: Laugevegur 7
• Opening hours: Monday - Friday: 10 AM - 7 PM | Saturday: 11 AM - 6 PM | Sunday: 11 AM - 6 PM

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Kirsuberjatréð

Kirsuberjatréð, may not be the most historic shop on this list, but it is an excellent place to go it you want to support a locally run business, see the works of some talented individuals, and embrace modern Icelandic culture. Run by eleven artists, all women, the store is otherwise known as ‘The Cherry Tree’ and it has a wealth of special, handmade pieces that each tell a story about Iceland.

With purses made out of fish skin using old traditional methods, jewelry created with unconventional materials found across the country, beautiful ceramics, and darling music boxes, hours can be spent marveling over the artistry that went into each trinket at Kirsuberjatréð.

Kirsuberjatréð also prides itself on mostly using locally sourced and recycled materials.

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• Address: Vesturgata 4, 101 Reykjavik
• Opening times: Weekdays: 10.00-18.00 | Weekends: 10.00-17.00

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Icelandic Skincare Shops

Blue Lagoon Skincare

The Blue Lagoon is one of Iceland’s most famous attractions, known for its geothermal waters, rich in minerals and algae, which are believed to have healing properties. Many visitors choose to experience these benefits firsthand through Blue Lagoon tours, where they can soak in the rejuvenating waters.

Afterward, you can bring a piece of this natural wonder home by visiting the Blue Lagoon Skincare store in Reykjavik. The store offers a wide range of products, including algae masks, bath salts, body lotions, foot scrubs, and oils, many of which are known for their healthy aging, moisturizing, and rejuvenating benefits.

These products are particularly popular among those with skin conditions such as psoriasis, thanks to their soothing and restorative properties.

The Blue Lagoon Skincare store in Reykjavik is beautifully designed with classic Icelandic decor, and the friendly staff are always ready to help you find the perfect products for your skincare routine.

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• Address: Laugavegur 15, 101 Reykjavik
• Opening Hours: Monday-Saturday 10 AM - 6 PM | Sunday 11 PM - 6 PM

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Sky Lagoon Skincare

Sky Lagoon is a premier geothermal spa located in Kopavogur, just a few minutes outside downtown Reykjavik. This luxurious oceanfront experience offers two ticket options to suit your needs.

The entry ticket with full access includes access to the infinity pool, the seven-step ritual, public changing facilities, and a towel. For a more elevated experience, the more premium access ticket provides private changing facilities, ensuring added comfort and exclusivity.

After your visit to the Sky Lagoon, bring the spa experience home with exclusive Sky Lagoon products. Guide to Iceland’s VIP Club members enjoy a 15% discount, so don’t miss out!

Choose from skincare inspired by Iceland’s nature, like the iconic body scrub from the 7-step ritual or the nourishing shampoo and conditioner for healthy, shiny hair. For relaxation, try the calming pillow spray or opt for the Miniature Combo set with pillow mist, body oil, and lotion.

Sky Lagoon products are conveniently available near the spa’s bistro, perfect for picking up a memorable souvenir.

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• Address: Vesturvor 44-48, Kopavogur
• Opening Hours: June-September 9 AM - 11 PM | October 10 PM - 11 PM | November-May Weekdays 11 AM - 10 PM Weekends 10 AM - 10 PM

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Sóley Organics

Sóley Organics is a beloved Icelandic skincare brand founded by Sóley Elíasdóttir, who drew inspiration from her family's rich heritage in herbal remedies. Sóley left behind a successful career in film and theater to create skincare products that harness the power of Icelandic wild herbs.

All of Sóley’s products are made with handpicked, certified organic ingredients, ensuring they are as sustainable as they are effective.

Sóley Organics offers a range of products that cater to various skincare needs, from soothing creams to invigorating hair care, all deeply rooted in Icelandic tradition. The brand's products are a favorite in luxury spas and hotels across Iceland for example Hotel Geysir & Vok Baths. Sóley products have become a symbol of holistic wellness and natural beauty. 

If you’re part of Guide to Iceland’s VIP Club, you can enjoy an exclusive 20% in-store discount, making it the perfect time to indulge in these Icelandic treasures!

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• Address: Hólmaslóð 6, 101 Reykjavik
• Opening Hours: Monday - Friday 10 AM - 5 PM | Friday 10 AM - 4 PM| Saturday - Sunday Closed

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Icelandic Music Shops 

Lucky Records      

Although Reykjavík might be a small capital on a global scale, the city center has no shortage of quality record stores. The largest one, nesting right by Hlemmur Square, is Lucky Records, a labyrinth of treasures that any avid hunter for vinyl can happily explore for hours on end.

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• See also: Music in Iceland

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Voted by BA Highlife as one of the top six record shops in the world, Lucky is the ultimate hang-out spot for music lovers, where the knowledgeable staff practically call the place home.

Head there for a complimentary cup of Marley Coffee or a live concert, or simply rummage through the back vaults for rarities and classics.

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• Address: Rauðarárstígur 10, 101 Reykjavik
• Opening hours: Monday - Friday 12 PM - 6 PM | Saturday 12 PM - 5 PM | Sunday Closed

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Smekkleysa 

Going by the backbiting name of ‘Bad Taste’, Smekkleysa is a record store named after an infamous record label that contributed immeasurably to Iceland's alternative culture for more than fifteen years. Their official manifesto promised to reward tastelessness and waste, quoting Pablo Picasso by declaring that good taste and frugality are “the main enemies of creativity.”

As punk rock as that sounds, the myriad of music, poetry, novels, films and even greeting cards that the company released over the years is nothing short of a treasure trove of anarchic brilliance.

Singer Björk Guðmundsdóttir herself was one of the founders of the label, so when you want to buy music in Reykjavík, why not do it in the one shop that has the historical value of Manchester’s very own Factory Records?  

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• Address: Hverfisgata 32, 101 Reykjavik
• Opening hours: Mondays - Wednesdays 12 PM - 6 PM | Thursdays - Saturdays 12 PM - 8 PM | Sundays 12 PM - 6 PM
• See also: The Bjork Saga

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12 Tónar

Established in 1998, 12 Tónar is a legendary record store and a key part of Reykjavik's music scene. Located in the heart of the city, this cozy spot invites visitors to browse a vast collection of vinyl and CDs while enjoying a cup of espresso. In 2019, 12 Tónar added a bar and café, making it a favorite hangout for locals. The store regularly hosts live concerts and events, often in its sunny backyard.

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• See also: The Ultimate Guide to Icelandic Bands

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As both a record store and independent label, 12 Tónar has helped launch the careers of notable Icelandic artists like Oscar winner Hildur Guðnadóttir. All profits are reinvested into the local music scene, ensuring 12 Tónar remains a vibrant hub for creativity.

Visit 12 Tónar to experience the heart of Iceland’s music culture and bring home a piece of its creative soul.

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• Address: Skólavörðustígur 15, 101 Reykjavík
• Opening hours: Monday 10 AM - 6 PM | Tuesday - Thursday 10 AM - 11 PM | Friday - Saturday 10 AM - 1 AM | Sunday 12 PM - 6 PM

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 Geisladiskabud Valda   

Are you hunting for rare NES games or obscure heavy metal records? Do you want to find out what your Buffy the Vampire Slayer VHS collection is worth? Look no further;  Geisladiskabúð Valda, or ‘Valdi’s CD Store’ is every collector’s heaven.

The shop has inhabited its tiny shack on Laugavegur 64, ever since its opening in 1998. It’s where treasures are bought, sold, and traded, just as they were before the age of streaming, downloading, and Netflix.

When you enter through the store’s crooked door frame, you find the small space thoroughly utilized, with stacks and boxes of CDs, DVDs, cassettes, games, vinyl, and Blu-ray cramped in from floor to ceiling. Valdi himself is standing behind the counter, eager to talk about your findings as if you were an old friend.

Every city needs one of these stores, and we sincerely hope Valdi’s will stand forever.  

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• Address: Laugavegur 64, 101 Reykjavik
• Opening hours: Mondays - Fridays: 12 PM - 6:15 PM | Fridays 12 PM - 6:30 PM | Saturdays 12 PM - 5:30 PM | Sundays Closed

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Bookstores in Reykjavik

Hús Máls og Menningar

Hús Máls og Menningar is more than just a bookstore; it’s a vibrant cultural hub in the heart of downtown Reykjavik. This funky spot blends literature, live music, and a cozy café and bar, making it a must-visit for both locals and travelers alike.

Whether you’re in the mood for a cozy afternoon with a book or ready to dive into Reykjavik’s energetic music scene, Hús Máls og Menningar has you covered.

Every day, the bookstore comes alive with live music, adding a melodic backdrop to your browsing experience. Open from 1 PM to 11 PM on weekdays and until midnight on weekends, it’s the perfect place to unwind, sip on a coffee or cocktail, and even sing along to some fun tunes.

Located on the bustling Laugavegur street, this spot is a must for anyone looking to experience the unique pulse of the city.

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• Address: Laugavegur 18, 101 Reykjavik
• Opening hours: Monday Open 24 hours | Tuesday - Sunday 12 PM - 12 AM

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Eymundsson

Eymundsson is Iceland’s oldest and most beloved bookstore chain, with a history that dates back to 1872. Founded by the enterprising Sigfús Eymundsson, this bookstore has been a cornerstone of Icelandic culture for over a century.

The flagship store, located in the heart of Reykjavik, offers a wide selection of Icelandic and international books, magazines, and newspapers, along with a cozy café where you can enjoy a hot drink as you browse.

Eymundsson is more than just a bookstore; it’s a cultural institution. The store frequently hosts book signings, readings, and other literary events, making it a lively spot for both book lovers and cultural enthusiasts. The attached café, adds a delightful touch to the shopping experience, providing a perfect setting to relax with a book and a cup of coffee.

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• Address: Austurstræti 18, 101 Reykjavik
• Opening Hours: Mondays - Fridays 9 AM - 8 PM | Saturdays - Sundays 10 AM - 8 PM

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Bókin Books

Bókin is Reykjavik’s premier antiquarian bookstore, offering a rich collection of rare and second-hand books. Established in 1964, this quaint shop has been serving book collectors and literary enthusiasts for decades. Bókin specializes in Icelandic literature, historical texts, and rare editions, making it a treasure trove for anyone interested in the rich literary heritage of Iceland.

The store, located on Klapparstígur, is known for its personalized service and expert knowledge in the field of rare books. Whether you’re a seasoned collector or simply looking for a unique souvenir, Bókin offers a one-of-a-kind shopping experience. The store is also involved in appraising books for individuals, institutions, and insurance companies, with decades of experience in book valuation.

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• Address: Klapparstígur 25-27, 101 Reykjavik
• Opening hours: Tuesdays - Thursdays 1 PM - 6 PM | Fridays 1 PM - 7 PM | Saturdays 1 PM - 5 PM | Sundays & Mondays Closed

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The Old Bookstore Reykjavik

The Old Bookstore in Reykjavik, also known as Verslunin Bræðurnir Eyjólfsson, is a charming and historic bookshop with deep roots in Icelandic culture. Originally established in 1914 in Flateyri, this family-run business has been a cornerstone of the Icelandic literary scene for over a century.

In 2023, the family opened a new branch in downtown Reykjavik, bringing their rich heritage and unique collection to the city center.

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• See also: Hverfisgata Street Travel Guide

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The Old Bookstore offers a carefully curated selection of Icelandic books, literature in English and other languages, and a variety of luxury goods, including fountain pens, ink, and notebooks.

The store also features the only Ink Bar in Iceland, where you can explore a range of high-quality writing instruments and accessories. The Reykjavik location is a blend of old-world charm and modern elegance, making it a must-visit for book lovers and history buffs alike.

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• Address: Hverfisgata 34, The Heartsquare, 101 Reykjavik
• Opening Hours: Daily 10 AM - 6 PM

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Salka

Salka is a beloved independent bookstore and publishing house on Hverfisgata in Reykjavik. Founded in 2000, Salka has become a hub for literary events, book launches, and author readings. The store’s intimate atmosphere and carefully selected collection make it a favorite among local book lovers.

Salka specializes in a wide range of genres, from cookbooks and poetry to academic texts and children’s literature. The store is also known for its cozy book bar, where you can enjoy a drink while diving into your latest literary find. Whether you’re looking to discover new Icelandic authors or enjoy a quiet afternoon with a good book, Salka offers a welcoming and inspiring environment.

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• Address: Hverfisgata 89-93, 101 Reykjavik
• Opening Hours: Mondays - Fridays 11 AM - 6 PM | Saturdays 12 PM - 4 PM | Sundays Closed

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Miscellaneous Shops in Reykjavik

 Björk 

Photo by Yohan Cho

Positively the most charming tobacco shop in town, Björk is a friendly neighborhood stable that has occupied the same spot in Bankstræti since 1928, originally going by the name Bristol when it doubled as a candy store.

You don’t have to be a smoker to enjoy a visit to Björk, as it is also the ideal spot for souvenir and gift shopping; with everything from postcards and stamps to flasks that the jeweler next door can personally engrave.

The gentleman who has run the store for the past years is possibly the friendliest and sweetest clerk you will ever do business with. He knows all his regulars’ names by heart and services you with a smile that most people reserve for their families and closest friends.

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• Address: Bankastræti 6, 101 Reykjavik
• Opening hours: Weekdays 10 AM - 6 PM | Weekends Closed

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The Handknitting Association of Iceland

The Handknitting Association of Iceland is a warm and authentic stop in the heart of Reykjavik, offering a glimpse into the finest Icelandic craftsmanship. Located at Skólavörðustígur 19, this inviting store is celebrated for its beautifully handmade "Lopapeysa"—the iconic Icelandic wool sweaters and other top-quality Icelandic wool products.

Whether you’re looking for traditional or contemporary knitwear, each piece reflects the country’s deep-rooted cultural heritage and knitting traditions. As a standout Reykjavik yarn store, it’s a must-visit for anyone eager to support local artisans and experience a genuine piece of Icelandic history.

Inside, visitors can discover handcrafted items, from classic sweaters to more modern designs, while learning about the stories behind each creation. The Handknitting Association of Iceland is more than a store; it’s a tribute to Icelandic heritage, where every purchase helps sustain local craftsmanship and the legacy of a cherished tradition.

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• Address: Skólavörðustígur 19, 101 Reykjavik
• Opening Hours: Monday - Friday 9 AM - 7 PM | Saturday 9 AM - 5 PM | Sunday 10 AM - 5 PM

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Gjafir Jarðar

A new-age spiritual shop established over a decade ago, Gjafir jarðar (Gifts of the Earth) promises healing and well-being to the local patron. The folks that run the store are dedicated followers of the spiritual path. The venue boasts a treatment center on its second floor, where one can enjoy the benefits of astrological charts, Bowen therapy, chakra studies, and tarot card readings.

The store carries an impressive inventory of incense, crystals, healing jewels, candles, tarot cards, books on spirituality, meditation music, and essential oils. This is the go-to spot for any traveling Psychonaut longing for a fix of spiritual delights. The energy is vibrant, and the service is genuine and friendly.

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• Address: Laugavegur 61, 101 Reykjavik
• Opening hours: Mondays - Fridays: 11 AM - 6 PM | Saturdays: 1 PM - 4 PM | Sundays: Closed

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Hókus Pókus       

If you’ve walked down Laugavegur Street at any point in time between now and the mid-eighties, you will most definitely have noticed the bizarre window installments of Hókus Pókus; a fancy dress shop that feels as belonging to the popular shopping street as the pavement itself.

Be it 80s night or fright night, they’ve got the costumes, makeup, wigs, and accessories. Although only packed during the season of Halloween, the shop has impressively survived for nearly three decades by providing the locals with all their fancy dress needs, and always in the same charmingly tacky manner.

The establishment is family-run, so support your local enchanter by bringing a lava lamp home to mum.

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• Address: Laugavegur 69, 101 Reykjavik
• Opening hours: Monday - Friday 10 AM - 6 PM | Saturday 11 AM - 5 PM | Sunday Closed

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Vínberið

Established by a local merchant in 1976 and run by his children and in-laws ever since, Vínberið was originally a grocery store, which in the mid-nineties shifted its attention to the confectionery all city dwellers know and love today.

The shop offers an impressive selection of handmade chocolates and local candy produce, ideal for gift shopping if you want to bring something sweet back home from your travels.

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• Address: Laugavegur 43, 101 Reykjavik
• Opening hours: Monday - Saturday 10 AM - 7 PM | Sunday 12 PM - 6 PM.

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Laugavegur: Reykjavik's Beating Heart  

Laugavegur remains at the core of downtown Reykjavík, a vibrant artery pulsing with life, where both locals and visitors mingle to explore the best of the city's shopping, dining, and nightlife. It’s where you'll find unique boutiques, cozy cafes, and lively bars, transforming from a bustling shopping district by day to a hotspot for nightlife when the sun sets.

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• See also: Nightlife in Reykjavík
• See also: The Best Restaurants in Reykjavík

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While Laugavegur is undoubtedly Reykjavík’s beating heart, it’s essential to note that the city’s character has expanded beyond this iconic street. Neighborhoods like Grandi and the Old Harbour have emerged as thriving destinations, offering a unique blend of modern attractions and local charm.

These areas host an array of new shops, Food Halls, galleries, and restaurants, reflecting the city's dynamic growth and evolution.

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• See also: Reykjavik's Top Food Halls

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Despite this expansion, Laugavegur’s historical significance remains unparalleled. Its development, initially a solution to unemployment in 1885, turned this street into Reykjavík's premier shopping avenue—a place where small local businesses flourished.

As the city grew, Laugavegur evolved into a symbol of Icelandic independence, showcasing the entrepreneurial spirit that helped shape Reykjavík’s identity.

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• See also: The 5 Best Hot Springs in Iceland

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Photo from Wikimedia, Creative Commons, by Valgerður Tryggvadóttir. No edits needed.

Whether you’re shopping for Icelandic designs or simply strolling through its historic paths, Laugavegur remains a must-visit, offering a mix of tradition and modernity. But don’t forget to venture beyond—it’s just the beginning of what Reykjavík has to offer!

Did you enjoy our list of Reykjavík’s original shops? Do you know of any additions we should include? Let us know in the comments below!