All the best experiences
24/7 customer support
Only verified quality services
Icelandic travel experts


629 Google reviews
Reykjavík, Iceland
Laugavegur 17, 101 Reykjavík, Iceland
Opening hours
Monday: 12:00 – 5:00 PM; Tuesday: 12:00 – 5:00 PM; Wednesday: 12:00 – 5:00 PM; Thursday: 12:00 – 5:00 PM; Friday: 12:00 – 5:00 PM; Saturday: 12:00 – 5:00 PM; Sunday: Closed
Distance from center
233 m
Average rating
Number of reviews

66°North's flagship store is found on Laugavegur, Reykjavik.66°North is a leading brand in Icelandic clothing, specializing in outerwear designed to withstand the country's harsh conditions. 66°North stores can be found all over Iceland.

Originally founded almost a century ago to provide protective gear for Icelandic fishermen and search and rescue teams, 66°North has today evolved into Iceland's largest clothing brand, recognized worldwide for its wide range of high-performance garments, including jackets, pants, and accessories suitable for both extreme environments and urban settings.

66°North is known for its commitment to quality, functionality, and durability, blending traditional Icelandic craftsmanship with modern design, creating apparel that is both practical and stylish. The brand's reputation has made it the number-one choice when it comes to trusty outerwear for both locals and visitors alike.

History of 66°North

The beginning of 66°North can be traced back to the mid-1920s when a small workshop was established to make oilskin clothing for Icelandic fishermen under the name Sjóklæðagerðin. The workshop grew and expanded in the next decades to produce a wider range of clothing, and the brand 66°North was first introduced in 1977.

66°North has grown much in the last decades and is now closing in on its 100th anniversary. If you want to read more about 66°North's fascinating roots, take a look at our History of 66°North and learn all about how the company evolved from a small workshop into an international brand.

66°North Clothing

66°North prides itself in sustainability and long-lasting, high-quality products.

66°North is renowned for producing highly durable and top-quality garments that can withstand harsh weather conditions. The use of advanced materials and technologies ensures superior performance, including waterproofing, breathability, and insulation, making 66°North's products ideal for extreme environments as well as day-to-day activities. 

The brand also places a strong emphasis on sustainability, using eco-friendly materials, offering repair services to extend product life, and focusing on responsible manufacturing practices. The brand prides itself on choosing durable materials to create lasting garments that are sustainable in the long term and reduce waste.

66°North Products

While best known for outerwear, 66°North sells a wide variety of products that include streetwear and accessories. Here are some of the types of products they sell: 

66°North sells a variety of outerwear in all layers.Jackets and Coats: These are designed for various purposes, from lightweight windbreakers to heavy-duty parkas and insulated jackets for harsh winters.

Pants and Trousers: These include waterproof pants, thermal trousers, and versatile outdoor pants designed for hiking, climbing, and everyday wear.

Sweaters: A selection of thermal and fleece sweaters, hoodies, and base layers to provide warmth and comfort in cold conditions.

A 66° North swimsuit.

Accessories: 66°North sells a wide range of hats, gloves, scarves, and socks designed for warmth and protection. They also offer backpacks and other outdoor gear.

Streetwear: Beyond technical gear, 66°North offers casual wear such as t-shirts and hoodies 

Swimwear: 66°North also offers a range of swimsuits and towels.

66°North Stores in Iceland

You can find a 66°North in Kringlan Mall.Here is a list of the 66° North Stores in Iceland by address and opening hours.

66°North Stores in Downtown Reykjavik

Laugavegur 17-19: This is the brand's flagship store with the widest range of wares. It is open every day from 09:00 to 22:00.

Bankastraeti 5: Open daily from 10:00 to 20:00.

Hafnartorg, Bryggjugata 7: Open Monday to Friday from 10:00 to 18:00, Saturday from 11:00 to 18:00, and Sunday from 11:00 to 18:00

66°North Stores in the Capital Region

Faxafen 12 (Outlet market): Open Monday to Friday from 10:00 to 18:00, Saturday from 10:00 to 18:00, and Sunday from 11:00 to 18:00
Kringlan Mall: Open Monday to Friday from 10:00 to 18:30, Saturday from 11:00 to 18:00, and Sunday from 12:00 to 17:00
Smaralind Mall (Kopavogur): Open Monday to Friday from 11:00 to 19:00, Saturday from 11:00 to 18:00, and Sunday from 12:00 to 17:00

Midhraun 11 (Gardabaer): Open Monday to Friday from 10:00 to 18:00 and Saturday from 11:00 to 16:00

66°North Stores Outside the Capital Region

Keflavik International Airport: Opening hours based on flight schedules.

Hafnarstraeti 94 and Skipagata 9 (Akureyri) Both open daily from 10:00 to 18:00.

66°North Outside of Iceland

66°North's store on Regent Street, London.As mentioned, 66°North has gained recognition internationally as a brand that's both practical and stylish. The brand has opened two stores outside of Iceland, one in London and the other in Copenhagen, and its products are available through its online store and various other platforms, making them accessible to a global audience.

An indicator of the brand's international reach is the high number of celebrities that have been seen wearing 66°North products often after a work-related visit or holiday in Iceland. Below is Hollywood megastar Matthew McConaughey sporting a hooded 66° North sweater. Other famous 66°North wearers include Beyoncé, Jake Gyllenhaal, Will Smith, and Chris Hemsworth.

Matthew McConaughey wearing a hooded sweater from 66°North

Map of 66°North Stores in Iceland

Here you can see a map of all the 66°North Stores in Iceland.


Attractions Nearby

Popular categories

Link to appstore phone
Install Iceland’s biggest travel app

Download Iceland’s biggest travel marketplace to your phone to manage your entire trip in one place

Scan this QR code with your phone camera and press the link that appears to add Iceland’s biggest travel marketplace into your pocket. Enter your phone number or email address to receive an SMS or email with the download link.