Ísbúð Huppu is one of the most popular ice cream shops in Iceland, known for its creative mix-ins and generous portions. The name means “Huppa’s Ice Cream Parlor,” with Huppa being a traditional name given to Icelandic cows, a playful nod to the dairy roots behind every creamy scoop.
Originally opened in 2013 in the town of Selfoss, Ísbúð Huppu has since expanded across the Capital Region and beyond, with locations in towns such as Keflavik, Borgarnes, and Akureyri.
Its growing popularity has made it a go-to stop for anyone wanting to experience Iceland’s unique ice cream culture.
You can always opt for a classic milk or cream soft-serve ice cream in a cone, but the real highlight here is the mix-in ice cream. Known in Icelandic as bragðarefur, these fully customized creations are a national favorite. Ísbúð Huppu playfully calls theirs “Huppurefir,” and they truly stand out.
Choose from suggested combinations on the menu or create your own masterpiece from a wide selection of candies and fresh fruit. For the richest flavor, we recommend the cream-based ice cream, called sveitaís, though the traditional milk soft serve is just as satisfying.
Each serving is rich and creamy, the kind of indulgence that makes Ísbúð Huppu one of the best ice cream shops in Iceland. It's a must-try for visitors exploring Reykjavik and beyond.
With multiple convenient locations throughout the Reykjavik area, as well as branches in Selfoss, Borgarnes, Reykjanesbaer (Keflavik), and Akureyri, it’s easy to find a Huppa nearby.
Whether you’re cooling off on a sunny summer day or embracing Iceland’s year-round love for ice cream in the middle of winter, a stop at Ísbúð Huppu is always a sweet idea.
