Beer Day in Iceland

Beer is the drink of choice for most Icelanders, so it might come as a surprise to some to hear that beer was actually illegal in Iceland, all the way up to the year 1989! So here a little light will be cast on what this ban was all about.

Alcohol Prohibition in Iceland

Photo from Wikimedia, Creative Commons, by cogdogblog. No edits made.

Prohibition went into effect in Iceland in 1915 and initially banned all alcohol - and was voted for by the Icelandic population. Shortly after, Spain threatened to stop importing salted cod from Iceland (Iceland's biggest export), unless Iceland imported Spanish wines.

The ban on red and rosé Spanish and Portuguese wines was lifted in 1921. Doctors also described strong alcohol for all sorts of illnesses, people brewed their own alcohol, and alcohol was smuggled into the country. But beer kept being left out.

From 1935 until 1989 the prohibition only applied to "strong" beer (more than 2,25%). That's mainly because authorities assumed that legalizing beer would cause "casual drinking" to increase, such as during the work week or during the day.

Photo from Wikimedia, Creative Commons, by Arnaldur Grétarsson & family. No edits made.

People still wanted to drink this golden liquid, and some people drank what is called 'bjórlíki' or 'Beer Likeness'. This normally consisted of a weak pilsner (with less than 2,25% alcohol in it), mixed with a bit of vodka, whiskey and some wine, bringing the alcohol level up to 5%. Not exactly the same taste as of beer, and people still craved the original.

'Bjórlíki' was sold in one of Reykjavík's first pubs, Gaukur á Stöng (Gaukurinn, which still exists) and was quite controversial, leading to also being banned in 1985.

When the beer ban was eventually lifted on the 1st of March in 1989 and people could legally buy beer, people flocked the streets to drink this previously unattainable drink.

The BBC wrote a long article about the Icelandic Beer Day, going into more specific details.

Where is Beer Sold Today in Iceland?

Photo from Locally Hosted Reykjavik Beer & Food Tour at the Old Harbor. No edits made.

In Iceland you will need to head to a bar or to a liquor shop called 'Vínbúðin' that's run by ÁTVR (Áfengis- og tóbaksverslun ríkisins - The Governmental Alcohol and Tobacco Store), which is often also simply called 'Ríkið' or 'The Government' to buy beer.

You are not able to buy beer in supermarkets. If you think you found some cheap beer in the supermarket, then I hate to break it to you but that's not beer. That would be the aforementioned weak pilsner with less than 2,25% alcohol. If the plan is to feel tipsy, you might almost just as well be drinking water.

Regularly, the debate about whether beer and wine should be sold in supermarkets is brought up in parliament, but so far the ruling has always been against it.

Beer culture in Iceland has made a gigantic leap in the last few years, with a number of Icelandic brands and craft beer becoming available. Perhaps the most well-known Icelandic beer is Einstök, which is currently sold internationally in a number of countries.

Photo from Locally Hosted Reykjavik Beer & Food Tour at the Old Harbor

Other Icelandic beers you could check out are Kaldi, Bríó, Thule, Boli, Gull, Víking, special Christmas beers or summer beers and a variety of craft beers such as Úlfur, Bjartur or Surtur.

Pubs focusing on craft beers have also cropped up in downtown Reykjavík, and gone are the days of simply having 1 or 2 options of beer on tap in Icelandic bars.

• See the Best Bars for Craft Beer in Reykjavík

Beer Day Celebrations

Photo from Guided 2.5 Hour Reykjavik Beer & Schnapps Walking Tour

Nowadays, many people still celebrate the 1st of March as Beer Day, although there are no big organised events or parties. A yearly Beer Festival is held at Kex Hostel in February, but it doesn't overlap with Beer Day.

• Read about Festivals and Events in Iceland

On the 1st of March it's more likely that people just head to the nearest pub with a few friends for a glass or two (or ten). The team at Guide to Iceland is no exception, and we celebrate this day every year with a few drinks in the office.

Photo from Locally Hosted Reykjavik Beer & Food Tour at the Old Harbor

Often bars will have beer promotions on this day, with exceptionally low prices. If you enjoy drinking beer, we suggest you join the locals and head to the nearest bar. Skál!