We are here to lead by example. We take pride in our ethics policy and incorporate it into every decision we make; honesty, trust and responsibility are the bedrocks of our vision, whilst a sincere commitment to environmental sustainability and management keep our hearts firmly set on the longevity and protection of Icelandic nature. At each level, integrity is the foundation for our daily practice, a critical aspect of both our advancement and international reputation.

Our passion for Iceland is only met by our ambition towards service excellence. Our team is deeply knowledgeable of Iceland, the opportunities available here, and can answer virtually every query travellers to Iceland have. We will always provide up-to-date tour and travel information, for it is our loyalty to the customer, our working partners and the natural world that unites us, and has secured our position as the go-to industry leader for Icelandic travel services.

What first began as a small group of friends and entrepreneurs, has now grown into a much larger group of friends and entrepreneurs, bound together by mutual respect, cooperation and openness. Today, our core team consists of over 60 members, both native Icelanders and foreign experts who are passionate enough to make Iceland their new home. Collectively, we encourage creativity, the sharing of ideas and a strong commitment to our goals, while upholding the shared responsibility of providing our visitors with the world’s best travel services.