Under the Northern Lights

there's no such thing as a stranger

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Who we are

Uniting over 1000 Icelandic travel operators in a single community, Guide to Iceland remains the world's largest collaboration for Icelandic travel services. Our online platform provides unprecedented access to customer reviewed tours, accommodation and rental cars in Iceland, as well as unique packages, customised to meet the wishes of seasoned and first-time visitors alike.

With a wealth of resources, presented in nine languages, Guide to Iceland stands out as the most comprehensive source for Icelandic travel information in existence—featuring everything from in-depth articles to extensive travel blogs—and offering the chance to connect directly with locals for expert first hand guidance.

Guide to Iceland is the official travel information provider for the City of Reykjavík. We receive visitors in our travel headquarters in Reykjavík’s city hall, where we tirelessly work towards making the capital the most accessible and travel-friendly cities in the world while preserving its cultural and environmental heritage.

We consider ourselves extremely fortunate for the opportunity of welcoming visitors from across the world to this tremendous land, in this tremendous time, and we will continue to provide you with everything needed for the magnificent journey that is ahead. We are at your service.

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What we do

Guide to Iceland is the world’s largest marketplace for Icelandic travel services

Tours

Compare tours and read reviews to find the best service and prices in Iceland. Book all your tours & packages in one place in the world’s largest marketplace for Icelandic travel.

Cars

Find rental cars in Iceland to suit your journey, from budget-friendly to luxurious models. Rent SUVs, 2WDs, 4WDs, campers and campervans for the very best available price.

Accommodation

Book unique and quality accommodations all across Iceland. You can find hostels, guesthouses, farm stays, bed and breakfasts, private apartments and luxury hotels.

Guide to Iceland is the most sought out website on Icelandic travel information in existence

Articles

Read in-depth articles about Iceland’s nature, history and culture, as well as practical and lively travel information written by expert natives and long-term residents.

Locals

Contact locals for personal tips and tricks. Dip into comprehensive travel blogs and discover all you need to know about Icelandic music, art, cuisine and daily life.

Photo Gallery

Marvel at Iceland's mystical landscapes from the captivating perspective of the award-winning Iurie Belegurschi, Guide to Iceland’s in-house fine art nature photographer.

200k +

traveller
Serviced travellers

1000 +

products
Featured vendors

12m +

visitors
Website visitors

5000 +

reviews
Customer reviews

Guide to Iceland

gets you there

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Our mission

We are here to lead by example. We take pride in our ethics policy and incorporate it into every decision we make; honesty, trust and responsibility are the bedrocks of our vision, whilst a sincere commitment to environmental sustainability and management keep our hearts firmly set on the longevity and protection of Icelandic nature. At each level, integrity is the foundation for our daily practice, a critical aspect of both our advancement and international reputation.

Our passion for Iceland is only met by our ambition towards service excellence. Our team is deeply knowledgeable of Iceland, the opportunities available here, and can answer virtually every query travellers to Iceland have. We will always provide up-to-date tour and travel information, for it is our loyalty to the customer, our working partners and the natural world that unites us, and has secured our position as the go-to industry leader for Icelandic travel services.

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Our story so far

Our journey is a story of learning, overcoming and advancing

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Our team

What first began as a small group of friends and entrepreneurs, has now grown into a much larger group of friends and entrepreneurs, bound together by mutual respect, cooperation and openness. Today, our core team consists of over 60 members, both native Icelanders and foreign experts who are passionate enough to make Iceland their new home. Collectively, we encourage creativity, the sharing of ideas and a strong commitment to our goals, while upholding the shared responsibility of providing our visitors with the world’s best travel services.

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Drop us a line

Contact us by using the form below

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Or visit us

Welcome to our travel headquarters in Reykjavík City Hall

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Information and Travel Services

Reykjavík City Hall, Tjarnargata 11, Iceland

+354 519 79 99 | info@guidetoiceland.is

Opening hours:

8-20 every day

Office Headquarters

Borgartún 29, 105 Reykjavík, Iceland

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Our Marketplace

We only work with the best local companies

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