About Us

Who we are

Uniting over 1000 Icelandic travel operators in a single community, Guide to Iceland remains the world's largest collaboration for Icelandic travel services. Our online platform provides unprecedented access to customer reviewed tours, accommodation and rental cars in Iceland, as well as unique packages, customised to meet the wishes of seasoned and first-time visitors alike.

Guide to Iceland has been recognised as Iceland's Leading Travel Agency at the World Travel Awards from 2018 to 2022, five years in a row, and the Leading Destination Management Company of Iceland in 2020, 2021, and 2022.

We consider ourselves extremely fortunate for the opportunity of welcoming visitors from across the world to this tremendous land, in this tremendous time, and we will continue to provide you with everything needed for the magnificent journey that is ahead. We are at your service.

What we do

Guide to Iceland is the world’s largest marketplace for Icelandic travel services


Compare tours and read reviews to find the best service and prices in Iceland. Book all your tours & packages in one place in the world’s largest marketplace for Icelandic travel.


Find rental cars in Iceland to suit your journey, from budget-friendly to luxurious models. Rent SUVs, 2WDs, 4WDs, campers and campervans for the very best available price.


Book unique and quality accommodations all across Iceland. You can find hostels, guesthouses, farm stays, bed and breakfasts, private apartments and luxury hotels.

Guide to Iceland is the most sought out website on Icelandic travel information in existence


Read in-depth articles about Iceland’s nature, history and culture, as well as practical and lively travel information written by expert natives and long-term residents.


Contact locals for personal tips and tricks. Dip into comprehensive travel blogs and discover all you need to know about Icelandic music, art, cuisine and daily life.

Photo Gallery

Marvel at Iceland's mystical landscapes from the captivating perspective of the award-winning Iurie Belegurschi, Guide to Iceland’s in-house fine art nature photographer.

800k +

Serviced travellers

1500 +

Featured vendors

60m +

Website visitors

40k +

Customer reviews

Guide to Iceland

gets you there

Our mission

We are here to lead by example. We take pride in our ethics policy and incorporate it into every decision we make; honesty, trust and responsibility are the bedrocks of our vision, while a sincere commitment to environmental sustainability and management keep our hearts firmly set on the longevity and protection of Icelandic nature. At each level, integrity is the foundation for our daily practice, a critical aspect of both our advancement and international reputation.

Our passion for Iceland is only met by our ambition towards service excellence. Our team is deeply knowledgeable of Iceland, the opportunities available here, and can answer virtually every query travellers to Iceland have. We will always provide up-to-date tour and travel information, for it is our loyalty to the customer, our working partners and the natural world that unites us, and has secured our position as the go-to industry leader for Icelandic travel services.

Our Environmental Policy

At Guide to Iceland, we are committed to reducing our environmental impact and advancing an increased awareness of tourism’s effects on the environment. By promoting eco-friendly behaviors, a dedication to sustainability, and environmental protections against pollution and habitat destruction, we believe we can preserve the natural features that make Iceland the unique ecosystem it is. 

To do our part, Guide to Iceland’s daily business operations have been designed to minimize our environmental footprint:

- A message of genuine environmental respect is carried throughout our product offerings and within our company culture. 

- New processes and resources required for company operations are created to limit the consumption of natural resources. 

- We take great care in minimizing the creation of waste and have embraced recycling as a cornerstone of our company ethos. 

- Paper is used only when necessary and is recycled whenever possible. Meetings, memos, and tasks are all set, sent, and completed electronically. 

- Employees are encouraged to conserve energy by turning off lights and electronics whenever office areas and equipment are not in use. The use of public transportation is also encouraged.

We pride ourselves on promoting the message of environmental conservation to our tour operators, partners, and travelers, so that the world may continue to responsibly experience Iceland’s natural splendor.

Our story so far

Our journey is a story of learning, overcoming and advancing

Our team

What first began as a small group of friends and entrepreneurs, has now grown into a much larger group of friends and entrepreneurs, bound together by mutual respect, cooperation and openness. Today, our core team consists of over 100 members, both native Icelanders and foreign experts, many who are passionate enough to make Iceland their new home. Collectively, we encourage creativity, the sharing of ideas and a strong commitment to our goals, while upholding the shared responsibility of providing our visitors with the world’s best travel services.

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