Guiding Principles

Guide to Iceland

  • Guide to Iceland must always put travellers first. Compensation from tour operators and service providers may never influence honest reviews and recommendations.

  • Guide to Iceland may never add fees on any service or product it recommends or features on

  • Guide to Iceland´s main service shall always be to find both visitors and locals alike the best prices and services available in Iceland.

  • Guide to Iceland will only recommend tour operators that support sustainable development in tourism to Iceland, respect our island´s nature and raise awareness of the environment.

  • Guide to Iceland will campaign against the inhumane policy towards polar bears, and to fight other acts of animal cruelty.

  • Guide to Iceland will uphold gender and racial equality in pay and employment.

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