Sweet Biscuit Market Report 2024, Growth Rate and Forecast 2032

IMARC Group’s report titled “Sweet Biscuit Market Report by Product Type (Chocolate-coated Biscuits, Cookies, Filled Biscuits, Plain Biscuits, Sandwich Biscuits, and Others), Source (Wheat, Oats, Millets, and Others), Distribution Channel (Supermarkets/Hypermarkets, Specialist Retailers, Convenience Stores, Online Stores, and Others), and Region 2024-2032”. offers a comprehensive analysis of the industry, which comprises insights on the global sweet biscuit market trends. The global market size reached US$ 91.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 129.4 Billion by 2032, exhibiting a growth rate (CAGR) of 3.87% during 2024-2032.

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Factors Affecting the Growth of the Sweet Biscuit Industry:

• Consumer Preferences and Lifestyle Changes:

Modern consumers, particularly in urban areas, are looking for snack options that are easy to consume on the go. Sweet biscuits fit this need perfectly as they are portable and do not require preparation. This convenience factor makes them a popular choice among people with busy lifestyles, including working professionals and students. There is a rising snacking culture around the world where consumers prefer to eat smaller meals more frequently throughout the day instead of traditional large meals.

• Health and Wellness Trends:

As awareness about the health impacts of sugar and calories is growing, consumers are seeking sweet biscuit options with reduced sugar and lower calorie counts. Manufacturers are responding by reformulating their products or introducing new lines that cater to this demand, using alternative sweeteners like stevia or erythritol. There is a trend of functional food products that provide health benefits beyond basic nutrition. In sweet biscuits, this has been translated into products enriched with added vitamins, minerals, fiber, and protein to enhance their health profile and appeal to health-conscious consumers.

• Packaging Innovations:

Eye-catching packaging designs can significantly influence consumer purchasing decisions. Manufacturers are investing in creative and appealing packaging to stand out on shelves and attract buyers, often using bright colors, distinctive shapes, and engaging graphics that reflect the flavor or uniqueness of the biscuit. Innovations in packaging are leading to more user-friendly designs that enhance the convenience of consuming sweet biscuits on the go. Resealable packs, single-serving packages, and multi-packs for sharing are examples of how packaging caters to the needs of consumers who value convenience and portion control.

Leading Companies Operating in the Global Sweet Biscuit Industry:

• Bahlsen GmbH & Co. KG
• Britannia Industries Limited
• Burton’s Biscuit Company (Ferrero SpA)
• ITC Limited, Kelloggs Company
• Mondelez International Inc.
• Nestlé S.A.
• Parle Products Private Limited
• The Campbell Soup Company and Yildiz Holding AS

Sweet Biscuit Market Report Segmentation:

By Product Type:

• Chocolate-coated Biscuits
• Cookies
• Filled Biscuits
• Plain Biscuits
• Sandwich Biscuits
• Others

Plain biscuits represent the largest segment due to their wide appeal across diverse consumer groups, serving as a versatile snack that pairs well with beverages and can be easily modified into new flavors.

By Source:

• Wheat
• Oats
• Millets
• Others

Wheat accounts for the majority of the market share owing to its availability, cost-effectiveness, and the desirable texture it imparts to the products.

By Distribution Channel:

• Supermarkets/Hypermarkets
• Specialist Retailers
• Convenience Stores
• Online Stores
• Others

Convenience stores exhibit a clear dominance in the market on account of their widespread presence, ease of access, and the impulse buying behavior they cater to, especially for snacks.

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Asia Pacific enjoys the leading position in the sweet biscuit market driven by its large population, growing middle class with increasing disposable incomes, and the strong cultural affinity for snack foods, including biscuits.

Global Sweet Biscuit Market Trends:

Consumers are interested in new and exotic flavors. This is leading manufacturers to experiment with combinations that might include spices, herbs, and fruit infusions, expanding beyond traditional tastes to attract a broader audience. There is a growing demand for premium biscuits that offer gourmet ingredients, artisanal craftsmanship, and sophisticated packaging. This trend is driven by consumers willing to pay more for products that are perceived as offering a superior taste or a more luxurious experience. Manufacturers are offering products with reduced sugar, increased fiber, whole grains, and incorporating functional ingredients that provide additional health benefits.

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