India Eyewear Market Report 2024 | Size, Share, Demand, Scope, Growth And Forecast 2032

IMARC Group's report titled "India Eyewear Market Report by Product (Spectacles, Sunglasses, Contact Lenses), Gender (Men, Women, Unisex), Distribution Channel (Optical Stores, Independent Brand Showrooms, Online Stores, Retail Stores), and Region 2024-2032". The India eyewear market size reached US$ 9.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 18.6 Billion by 2032, exhibiting a growth rate (CAGR) of 7.3% during 2024-2032.

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Factors Affecting the Growth of the India Eyewear Industry:

• Increasing Prevalence of Visual Impairments and Eye Disorders:

Currently, the India eyewear industry is experiencing significant growth due to the rising incidence of visual impairments and eye disorders. Factors such as prolonged exposure to screens, the aging population, and growing awareness of eye health contribute to this trend. Urban lifestyles, characterized by extended screen time owing to work and leisure activities, are leading to a higher prevalence of conditions like myopia and hyperopia. Additionally, the aging demographic in India is more susceptible to age-related eye conditions like cataracts and presbyopia, further augmenting the demand for eyewear products. The government and various health organizations across the country are intensifying their efforts to raise awareness about eye health, encouraging regular eye examinations and the use of corrective eyewear. This heightened awareness is catalyzing the demand for prescription glasses and protective eyewear to prevent eye disorders. Furthermore, technological advancements in eyewear, such as lenses offering better UV protection and blue light filtering, are gaining traction among consumers concerned about eye health.

• Expansion of Retail and Online Distribution Channels:

The rapid expansion of retail and online distribution channels is a key factor stimulating the growth of the eyewear market in India. In recent years, there has been a significant increase in the number of retail outlets, including both branded chain stores and independent opticians, across urban and semi-urban areas. This expansion enhances the accessibility of eyewear products to a wider consumer base. Additionally, the emerging e-commerce sector in India is playing a crucial role in the eyewear industry's growth. Online platforms offer a vast array of products, from budget-friendly to premium brands, catering to diverse consumer needs. They also provide enhanced convenience in terms of easy browsing, virtual try-ons, and home delivery, which appeals to the tech-savvy and convenience-seeking Indian consumer. The online eyewear market is further strengthened by aggressive marketing strategies and discounts offered by e-commerce players. Moreover, the integration of advanced technologies like AI for virtual try-ons and personalized recommendations is enhancing the online shopping experience, thereby attracting more customers to online eyewear platforms.

• Growing Fashion and Lifestyle Influence:

The growing influence of fashion and lifestyle trends is significantly impacting the India eyewear industry. Eyewear is increasingly being perceived as a vision-correcting tool and fashion accessory. This shift in perception is driven by the rising disposable income among the Indian middle class and the heightened influence of global fashion trends. Consumers are now more willing to invest in multiple pairs of eyeglasses and sunglasses to complement different outfits and occasions. The influence of celebrities and social media influencers who often sport designer eyewear has also played a pivotal role in transforming consumer attitudes toward eyewear. Besides this, the entry of numerous international and domestic eyewear brands into the Indian market is providing consumers with a variety of style options, from classic to contemporary designs. These brands are actively engaging in marketing and promotional activities, leveraging social media and fashion events to position eyewear as a trendy and essential fashion accessory. This trend is boosting the sales of premium eyewear and encouraging frequent purchases as consumers seek to keep up with the latest fashion trends.

India Eyewear Market Report Segmentation:

By Product:

• Spectacles
• Sunglasses
• Contact Lenses

Based on the product, the market has been classified into spectacles, sunglasses, and contact lenses.

By Gender:

• Men
• Women
• Unisex

On the basis of gender, the market has been categorized into men, women, and unisex.

By Distribution Channel:

• Optical Stores
• Independent Brand Showrooms
• Online Stores
• Retail Stores

The market has been segregated based on the distribution channel into optical stores, independent brand showrooms, online stores, and retail stores.

Regional Insights:

• North India
• West and Central India
• South India
• East India

Region-wise, the market has been divided into North India, West and Central India, South India, and East India.

India Eyewear Market Trends:

In India, the increasing prevalence of eye disorders, particularly among the urban population, and heightened awareness about eye health are some of the major factors propelling the growth of the market. Moreover, technological advancements in eyewear, offering enhanced features like UV protection and blue light filtering, are gaining immense popularity across the country. Along with this, the market is witnessing a significant rise in online sales, supported by e-commerce platforms providing convenient shopping experiences. The growing influence of fashion and lifestyle trends is also evident, with eyewear increasingly seen as a fashion statement, leading to diverse style offerings and frequent purchases by fashion-conscious consumers.

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