Vietnam Gaming Market Size, Share, Growth and Forecast 2024-2032

Vietnam Gaming Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 9.60% (2024-2032)

The Vietnam gaming market is rapidly expanding, driven by a young, tech-savvy population, high smartphone penetration, and a growing esports scene, making it one of Southeast Asia’s most dynamic gaming industries. According to the latest report by IMARC Group, The Vietnam gaming market size is projected to exhibit a growth rate (CAGR) of 9.60% during 2024-2032. 

Vietnam Gaming Industry Trends and Drivers:

Vietnam gaming market is experiencing rapid growth, fueled by a young, digitally connected population and increasing smartphone penetration. Mobile gaming dominates the industry, with free-to-play models and in-app purchases driving revenue. Popular game genres include battle royale, MOBA (Multiplayer Online Battle Arena), and RPGs (Role-Playing Games), with international titles like PUBG Mobile, League of Legends: Wild Rift, and Genshin Impact enjoying widespread popularity. However, locally developed games are also gaining traction, with Vietnamese studios like VNG and Sky Mavis making significant contributions to the global gaming landscape. The rise of cloud gaming and 5G technology is expected to further enhance the gaming experience, enabling high-quality graphics and seamless gameplay on mobile devices. Additionally, social gaming and community-driven content are becoming more influential, with platforms like Facebook Gaming and YouTube Gaming fostering engagement among Vietnamese players. The integration of blockchain technology and play-to-earn models has also seen a surge, with Vietnam being home to Axie Infinity, one of the most well-known blockchain-based games worldwide.

Esports is another major driver of Vietnam gaming market, with professional tournaments attracting millions of viewers and sponsorship deals from major brands. Vietnam has established itself as a competitive force in regional and global esports, with teams excelling in games like League of Legends, Arena of Valor, and Free Fire. The government has taken steps to support the esports industry, recognizing its potential as an economic driver and a means of digital innovation. Streaming platforms and content creators play a crucial role in sustaining the esports ecosystem, as livestreaming and influencer marketing continue to grow. In parallel, gaming cafés remain popular, offering high-performance PCs and a social environment for gamers. The market’s rapid evolution presents both opportunities and challenges, including concerns about gaming addiction and the need for balanced regulatory policies. Moving forward, Vietnam’s gaming industry is poised for further expansion, with investments in game development, infrastructure, and talent cultivation shaping its future.

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Vietnam Gaming Industry Segmentation:

The report has segmented the market into the following categories:

Device Type Insights:

• Consoles
• Mobiles and Tablets
• Computers

Platform Insights:

• Online
• Offline

Revenue Insights:

• In-Game Purchase
• Game Purchase
• Advertising

Type Insights:

• Adventure/Role Playing Games
• Puzzles
• Social Games
• Strategy
• Simulation
• Others 

Age Group Insights:

• Adult
• Children

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

Competitive Landscape:

• Falcon Game Studio
• ABI Game Studio
• Zego Studio
• Rocket Studio
• Newwave Solutions

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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