Australia Lingerie Market 2024-2032: Size, Share, Trends and Opportunities

Lingerie Market- Australia

Market Statistics

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 10.20% (2024-2032)

The Australia lingerie market is expanding rapidly, owing to several interconnected factors. According to the latest report by IMARC Group, The market size is projected to exhibit a growth rate (CAGR) of 10.20% during ​2024-2032.

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Australia Lingerie Industry Trends and Drivers:

Australia Lingerie Market Expansion

• The Australia lingerie market is expanding rapidly due to several interconnected factors.

Key Drivers:

• Changing Consumer Preferences:

• • Consumer tastes are evolving with increased consciousness of body positivity and self-expression.
  • More women are prioritizing comfort, fit, and style, driving the demand for inclusive and diverse product choices.

• Influence of Social Media:

• • Social media is playing a significant role in promoting body positivity and normalizing discussions around lingerie.
  • This influence is contributing to the demand for more inclusive lingerie options.

• Emergence of Local Brands:

• • Local lingerie brands are emphasizing quality, affordability, and eco-friendly materials.
  • This has further propelled market growth, appealing to consumers who value sustainability and affordable fashion.

• Growth of E-commerce Platforms:

• • The rising popularity of e-commerce platforms has made lingerie more accessible to a wider audience.
  • A broad variety of designs, sizes, and price points are available online, enhancing consumer choices.

Technological Advancements:

• Innovative Fabrics and Design:

• • Manufacturers are introducing products made from breathable, moisture-wicking, and sustainable materials.
  • These advancements cater to the growing demand for comfort and eco-friendly lingerie options.

• Sustainable Trends:

• • More consumers are opting for eco-friendly lingerie as sustainability becomes a priority.
  • Manufacturers are focusing on sustainable fabrics and processes.

• Product Innovation:

• • Seamless designs, wireless bras, and adaptive lingerie for diverse body types are driving market expansion.
  • Technological advancements in fabric and design are supporting these innovations.

Future Growth Prospects:

• The combination of evolving consumer preferences, technological advancements, and sustainability trends is expected to fuel further growth in the Australia lingerie market.
• The convergence of these factors will likely continue to propel market expansion in the coming years.

IMARCs report provides a deep dive into the Australia lingerie market analysis, outlining the current trends, underlying market demand, and growth trajectories.

The report has segmented the market into the following categories:

Product Type Insights:

• Brassiere
• Knickers or Panties
• Shapewear
• Others

Material Insights:

• Cotton
• Silk
• Satin
• Nylon
• Others

Price Range Insights:

• Economy
• Premium

Distribution Channel Insights:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

Request for customization: https://www.imarcgroup.com/request?type=report&id=21996&flag=E

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

• Jaeyoung Co. Ltd.
• LX Hausys
• Meltech Co. Ltd.
• PERN surfaces
• Star Korea Co. Ltd.

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:  

IMARC Group 

Street: Morgan Park QLD 4370

City/Town: Warwick

State/Province/Region: Queensland

Country: Australia

Zip/Postal Code: 4370

Email: sales@imarcgroup.com

Phone Number: +1-631-791-1145