Low Prices in Iceland
Best price guarantee
You will always find the best deals and prices on Guide to Iceland. We are certain that our marketplace will always provide you with the best possible prices at any given time. If you find a better price elsewhere, we will refund you the difference.
Largest Selection of Travel Services
Over 5,000 things to see and do
Guide to Iceland is the world's largest marketplace for Icelandic travel services. We offer more than 1,000 tours and packages that have been tried and tested for quality. Book with us to secure an authentic local experience and find the popular and unique attractions in Iceland.
Easy Booking & Cancellation
Personalised & flexible customer care
We follow the easiest booking and cancellation policies in Iceland. Add multiple services to your cart or book a package in a single checkout. You can book and cancel day tours and rental cars up to 24 hours before departure, or change your booking as often as you require.
Most Popular Website about Iceland
An unrivalled source of information
Guide to Iceland is the world's most popular source of Iceland travel information. We provide you with more material about Iceland than any other website. Discover a wealth of unique articles and travel blogs; study up on local hints, tips and find insider knowledge. You can even read blogs by other travelers.

Hidden Iceland is an independent activity operator and travel agency offering small group and personalised day trips, multi day trips and private trips from Reykjavík all around Iceland. We strive to make your trip the best it can be with our personalised service, expert knowledge and love of all things Iceland. Hidden was forged upon the idea that an experienced, enthusiastic guide can transform a trip from good to excellent. The amazing sights of Iceland are obviously a large component of our products, with the other being our handpicked guides that will join you on your adventure.

We design and run tours as if we are taking our friends and family around Iceland, to show off this incredible country. This means we find the best and sometimes hidden sights across Iceland to make you feel like you are travelling with us, as a small group of friends, seeking out the magic of Iceland.

You can be sure that by booking with us you will experience the best of Iceland in a safe, friendly and honest environment. We are always happy to assist in planning your Iceland adventure- so please get in touch with us and together we can create the perfect trip for you.



An average customer rating of 5.0 ranks Hidden Iceland as an excellent tour operator.
Excellent company 15 reviews
About us

Hidden Iceland

Average review rating 5.0

15 traveller reviews

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Top blogs

Dip into extensive blogs about travelling in Iceland and the services of Hidden Iceland

What Exactly Are The Northern Lights!? How to See the Northern Lights in Iceland

Understanding the northern lights, what they mean, and more importantly; get tips to increase your chances of seeing them when in Iceland! The Northern Lights; the stunning beams of light that dance across the arctic winter skies. There’s been many nights we have stood in awe, freezing, but still not able take our eyes from the sky, ignoring the wish to be snug under our blankets in bed, maybe even with a warm cup of chocolate. Ever wondered what these magical lights actually are? And do the No

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