Made in Iceland Souvenirs brings together authentic Icelandic products in one central shop on Laugavegur in downtown Reykjavik. In the same space, visitors can also find a history show and the Guide to Iceland Tourist Information Center. Read on to plan your visit.
Unlike many shops in Reykjavik, Made in Iceland Souvenirs stocks only locally designed and produced gifts, with no imported or mass-produced goods on its shelves. Every item is created by Icelandic artists, knitters, and small brands, making it a reliable place to find genuine Icelandic souvenirs.
The shop sits on Laugavegur, Reykjavik’s main shopping street, so it is an easy addition to any walk through the city center. It also shares its space with the Guide to Iceland Tourist Information Center and The Story of Icelanders, a free 11-minute history show. You can shop, watch the show, ask for travel advice, and book activities in one visit.
All members of Guide to Iceland's VIP Club get a 10% discount on every purchase at Made in Iceland Souvenirs.
Real Icelandic Souvenirs Made in Iceland
Every item on the shelves at Made in Iceland Souvenirs in Reykjavik is locally produced. You can find an extensive selection of unique, hand-knitted wool sweaters, locally produced sea salt, chocolate in exciting flavors, handmade glassware, and Iceland-inspired art by local artists.
The souvenir shop works directly with Icelandic knitters, artists, and small brands, and some pieces are exclusive or rarely sold elsewhere.
The staff in the shop can tell you where the products come from and explain the story behind each piece. This helps you choose a keepsake with a genuine connection to Iceland and the person who made it.
Icelandic Wool Sweaters, Mittens, and Blankets
The wool section is the highlight of the shop. It stocks authentic lopapeysa sweaters, along with wool mittens and hats, all hand-knitted by local knitters using 100 percent Icelandic sheep wool. The lopapeysa is Iceland's traditional sweater, known for its patterned circular yoke, and each one is made by hand.
Alongside the knitwear, you will find wool socks and blankets from Icelandic brands, also in 100 percent wool. These are warm, hard-wearing keepsakes that work as gifts or as clothing for the rest of your trip.
Icelandic Food, Salt, and Chocolate
The shop also carries Icelandic treats that are easy to pack, including flavored sea salts, chocolate, herbal and berry teas, jam, and seaweed snacks. Many come from small Icelandic producers who harvest or make their ingredients locally.
These make good low-cost gifts and let you take a taste of Iceland home. Flavored salts and chocolate are especially popular with visitors looking for something affordable.
Home Decor, Glassware, and Taxidermy Puffins
The souvenir shop also carries decorative items for the home, including handmade glassware, coasters, and small design pieces from Icelandic makers. All of it is produced in Iceland, so the designs reflect local craft and materials.
You will also find taxidermy puffins, a traditional Icelandic keepsake. Every puffin in the shop died of natural causes and was not hunted, so you can buy one knowing how it was sourced.
Books, Prints, Postcards, and Playing Cards
For souvenirs that are easy to pack, the shop also offers books, posters and prints, postcards, and playing cards, many featuring Icelandic photography, nature, and culture. These take up little room in a suitcase and are among the more budget-friendly options.
Photography books and location guides are a good pick if you want a lasting record of the Icelandic landscapes you saw on your trip.
Knitting and Handcraft Supplies
Made in Iceland Souvenirs also stocks handcraft items, including stitch markers, yarn holders, and other tools for knitters. These are a natural fit given the shop's focus on Icelandic wool.
If you knit or know someone who does, these small, locally made tools make a thoughtful and practical gift.
The Story of Icelanders History Show
The Story of Icelanders is a free 11-minute history show inside the same building. Five themed rooms take you through Iceland's history, beginning with the Norse settlement and ending with the country's push for gender equality. The show is in English.
At the entrance, you can put on a Viking helmet and pick up a shield and axe for fun photos before you start. You then move through the rooms one at a time, watching a short film in each.
The show includes a couple of jump scares, dark rooms, and strobing light effects. These features may not suit everyone, particularly young children, but you can still visit the shop and tourist desk without watching the show.
Opening Hours and Location
Made in Iceland Souvenirs is located at Laugavegur 56, 101 Reykjavik, and is open every day from 8 AM until 8 PM. It sits on the city's main shopping street, so it is within an easy walk of most of the top things to do in Reykjavik.
The shop is a comfortable walk from Laekjartorg Square and the old harbor area, and it is close to Hlemmur Square and Hallgrimskirkja Church at the upper end of Laugavegur. Because it is right in the center, the easiest way to reach it is on foot while exploring downtown Reykjavik.
Tourist Information Center in Reykjavik
The same space holds a Guide to Iceland Tourist Information Center, so you can get free travel advice and book tours around Iceland while you shop. Staff can help with tour options, timing, and practical questions about your trip.
This makes the visit useful beyond souvenirs. You can pick up a gift, watch the free show, and sort out the next day of your itinerary in a single stop.
Plan Your Visit to Made in Iceland Souvenirs
Made in Iceland Souvenirs is a convenient central stop for authentic gifts, a short introduction to Icelandic history, and local travel advice in one place. It fits naturally into a day of city sightseeing along one of Reykjavik's top walking routes.
Before you go, it is worth reading about the best Icelandic souvenirs to bring home and joining the VIP Club so you can save on your purchases.
