If you’re booking your trip through Guide to Iceland, you’re getting more than just the largest selection of tours, accommodations, and rental cars in Iceland. As a customer, you also get to enjoy great discounts and special offers at a wide range of local spots across Iceland. This includes cafes, restaurants, bars, and shops filled with handmade goods and Icelandic design!
We're always looking for ways to keep vacation costs low for our customers when visiting Iceland. Using the benefits you gain from being a VIP member will keep your budget down while still making the most of your time in Iceland.
That way, you can buy Icelandic clothing, groceries, beers, or cocktails at a discounted price simply by being a customer of Guide to Iceland. You can even dine at some of the best restaurants in Reykjavik at a lower price, enjoying innovative cuisine with the freshest ingredients while still being mindful of your wallet.
In this article, you have a complete overview of all the companies in Iceland where you can use your VIP membership for a discount or a special offer. Read on and learn everything about the benefits you can enjoy!
How to Use the VIP Club
The VIP Club is exclusive to customers of Guide to Iceland. Therefore, to gain access to it, you need to purchase a tour, hotel room, rental car, or any other product on our platform.
If you haven't already, you should download the app, which is available for both Apple and Android, and make your way to the VIP menu within the app. The special offers can also be viewed on the VIP section of the Guide to Iceland website. There, you will see a list of restaurants, bars, and other companies where you can utilize your VIP membership for a discount or a special offer.
When you're ready to pay at the establishment of your choice, simply press the "Claim now" button and a QR code or a voucher will appear, and then show it to the employee who is serving you. Your VIP membership will be confirmed, and you can enjoy your purchase at a discounted price. It's that easy!
Restaurants
Using the VIP Club's advantages, you can dine at some of the finest restaurants in Iceland at a discounted price. The restaurant scene in Iceland is characterized by creative cooking using the freshest, locally sourced ingredients. Whether you're looking for a casual night out with cocktails afterwards or a multi-course journey at a world-class restaurant, you will find what you're looking for as a VIP member.
- Discover the Top 28 Restaurants in Iceland
Apotek Kitchen + Bar (Reykjavik)
Apotek Kitchen + Bar is a fantastic restaurant on Austurstraeti Street in Reykjavik. Set in the city’s first apothecary, the beautifully restored interior sets the tone for a feast of Icelandic and European flavors. Indulge in mouthwatering rack of lamb, dry-aged steaks, and tiger shrimp grilled to perfection.
Save room for the heavenly artisan desserts or their inventive cocktails mixed by expert bartenders. By day, enjoy lunch specials or their elegant afternoon tea with a three-tier stand of sweet and savory bites.
Book a table at Apotek Kitchen + Bar
The Fish Market (Reykjavik)
The Fish Market is a great restaurant in Reykjavik for fresh Icelandic seafood with a Japanese twist. Located in one of the city’s oldest houses, this stylish restaurant serves dishes like miso black cod, sushi, and king prawn tempura, alongside meat, vegetarian, and vegan options.
Upstairs, the Uppi Lounge & Wine Bar offers Iceland’s largest wine list in a cozy yet elegant setting. With high-quality ingredients, creative flavors, and warm service, this is a great place to enjoy a special evening.
Read our review of The Fish Market and book your table today.
Fjallkonan Restaurant (Reykjavik)
Fjallkonan is a fun and chic restaurant in Reykjavik, just by Ingolfstorg Square. The menu mixes Icelandic flavors with global influences, like duck pancakes with a local twist or skyr-based tahini sauce.
It’s a fun spot for a casual lunch, dinner with friends, or celebrating something special. Brunch here is a hit, and the cocktail list includes playful creations like the rhubarb-filled “Rabbabarabarba pabbi.” The name of the restaurant means “Lady of the Mountain,” Iceland’s national symbol, and the food and atmosphere both live up to it.
Book a table at Fjallkonan Restaurant
Kol Restaurant (Reykjavik)
Kol is a stylish restaurant in Reykjavik, just a short walk from the famous Hallgrimskirkja Church. Kol is a premier option for fine dining in Iceland's capital, where everyone should find something to their liking on the menu.
The menu brings together fresh Icelandic ingredients and bold international flavors. Expect standout dishes like gyoza tacos, grilled Icelandic lamb, fresh-caught salmon, and creative vegan options.
Book a table at Kol Restaurant
Monkeys Food & Wine (Reykjavik)
Monkeys Food + Wine is one of the trendiest restaurants in downtown Reykjavik. The delicious food, inventive drinks, and colorful interior are sure to make for an unforgettable night. The concept for the menu at Monkeys is to combine the flavors of Japan with Peruvian cooking techniques, using the best and freshest Icelandic ingredients.
Inside, the decor is whimsical, with floral chairs, hanging greenery, and hidden monkey figures throughout the space. There's also a dedicated cocktail bar and a full-sized 1920s-style railway car where you can enjoy drinks in a different atmosphere.
Read our review of Monkeys Food + Wine and book your table today
Sæta Svínið Gastropub (Reykjavik)
Sæta Svínið is a lively and welcoming gastropub near Ingolfstorg Square in Reykjavik, known for its delicious food and live events. The ambiance of Sæta Svínið is a mixture of a classic pub with modern vibes.
The menu features generous portions of upgraded pub fare like burgers, grilled salmon, and lamb shoulder, all at fair prices. During the evening, Sæta Svínið transforms into a bustling nightlife venue, hosting events like lively bingo nights and energetic karaoke parties.
Tapas Barinn (Reykjavik)
Having been a mainstay in the ever-evolving restaurant scene in Reykjavik, Tapas Barinn has established itself as a go-to destination for a fun night out. With a wide variety of courses to choose from on the menu, it is the perfect place to enjoy a real feast in a cozy atmosphere.
The menu blends Spanish cooking with Icelandic ingredients, offering dishes like garlic langoustine, puffin, and creamy skyr desserts. If you're unsure what to pick, the "Icelandic Gourmet Feast" offers a taste of local flavors. For a bit of surprise, choose the "Journey into the Unknown" and let the kitchen guide your evening.
Tres Locos (Reykjavik)
If you want to step inside an immersive Mexican fantasy-land, Tres Locos is your best bet in Iceland (and possibly further).
The menu puts a fun twist on classics like tacos, enchiladas, quesadillas, and other tasty bites, all made with top-quality ingredients. The decor deserves special praise, which is characterized by the creative use of sombreros, Calavera skulls, Day of the Dead masks, cacti, and luchador wrestlers.
¡Buen provecho!
Hressó (Reykjavik)
Right along the lively Austurstraeti Street, you'll find the iconic Hressingarskalinn, or Hressó as it's usually called. This cozy spot has a long history, having originally opened in 1932 as the original Icelandic bistro.
Today, it serves comforting home-style meals alongside traditional Icelandic dishes, all prepared by some of the country’s top chefs. Enjoy comforting home-style meals loved by locals to unique cultural dishes that are sure to leave a lasting impression!
Brixton (Reykjavik)
Brixton brings bold flavor and good vibes to Reykjavik’s food scene. Located across from the Hafnarhus Reykjavik Art Museum, this trendy, downtown food spot is popular for its flavor-packed sliders: mini burgers on golden sweet potato buns from Sandholt bakery.
Mix and match its 8 sliders on rotation, featuring a variety from brisket to smoked pork belly. On Fridays and Saturdays, DJs take over from 8 PM, turning dinner into a party. Hit happy hour at 8:30 PM, grab a drink, and dig into sliders until 10 PM.
Jörgensen Kitchen & Bar (Reykjavik)
Jörgensen Kitchen & Bar brings Icelandic cuisine to life with a modern twist, right on Laugavegur Street inside Midgardur by Center Hotels. The menu highlights locally sourced ingredients, featuring lamb, fresh seafood, and vegetarian mains.
Pair it with curated Icelandic beers, fine wines, or handcrafted cocktails from the bar menu. Weekends bring a hearty brunch with bottomless drinks, while Thursday nights feature live music with your meal.
Book a table at Jörgensen Kitchen & Bar
Kol Delí (Reykjavik)
Kol Delí is the ultimate sandwich stop in downtown Reykjavik, perfect for fueling up between sights. Bite into their best-selling Cuban or Parma sandwiches, each layered with bold, crave-worthy flavors on soft artisan bread.
Slow-roasted lamb, pulled pork, and vegan wraps round out the menu, but don’t skip their decadent cronuts. This flaky, doughnut-croissant hybrid hits the sweet spot. No reservations are needed. Just walk in, order at the counter, and dig in. It’s a tasty stop for lunch or a quick bite on the go.
Bæjarins Beztu Hot Dogs (Reykjavik)
Bæjarins Beztu Pylsur has been serving up Reykjavik’s most iconic hot dogs since 1937 from its legendary stand on Tryggvagata Street. Bite into the famous “pylsa,” a juicy mix of lamb, pork, and beef, served in a fluffy, sweet bun.
Order it “eina með öllu” (one with everything) and get the full Icelandic experience. It comes topped with crunchy onions, sweet fried onions, tangy ketchup, creamy remoulade, and spicy mustard. While the famous original stand on Tryggavagata Street doesn’t offer discounts, VIP Club members can enjoy special promos at other locations like Austurstraeti, Laugavegur, and Keflavik Airport. You can also find much shorter lines at these convenient outposts.
BakaBaka Bakery & Restaurant (Reykjavik)
BakaBaka Bakery & Restaurant in downtown Reykjavik is a must-visit for travelers chasing bold flavors and flaky perfection. Swing by in the morning for freshly baked sourdough and buttery croissants.
Come evening, order a bottle of wine, and savor wood-fired pizzas, perfect for slow dinners and lively catch-ups. Be sure to try the crowd-favorite tiramisu, a creamy treat that seals the deal.
Read our review of BakaBaka Bakery & Restaurant and book your table today.
Sól Restaurant (Hafnarfjordur, Capital Region)
Sól Restaurant in Hafnarfjordur is a sophisticated glasshouse by the sea that blends Icelandic flavors with a modern twist. Just about an 18-minute drive from downtown Reykjavik, this restaurant in the Capital Region serves up a seasonal menu packed with fresh ingredients from local farms, fisheries, and producers.
Pan-seared Arctic char, grilled Icelandic lamb, and roasted beet tartare are highly recommended. Save room for the daily chef’s specials or perfectly balanced desserts such as skyr cheesecake and dark rye ice cream.
Book a table at Sól Restaurant
Daddi’s Pizza (Reykjavik and Lake Myvatn, North Iceland)
Daddi’s Pizza, with locations in Reykjavik and Lake Myvatn in North Iceland, is a go-to spot for hand-tossed pizzas and quick bites. Go classic with their popular pepperoni or margherita, or mix it up with signature pies like the smoky Mining or Lagoon pizza.
Build your own tasty slice from over 30 fresh toppings and seven sauces, then grab it hot for lunch or take it to go. This family-run pizzeria keeps things fun, fast, and full of flavor.
Black Crust Pizzeria (Vik, South Iceland)
Black Crust Pizzeria in the village of Vik puts a bold spin on pizza you won’t forget. These eye-catching charcoal-black crusts are wood-fired to crispy perfection and topped with flavor-packed combos like buttery langoustine with truffle cream cheese or marinated duck with sweet chili. You can also go for spicy tuna or pepperoni sausage pizzas. Round things off with a decadent dessert, like Arctic macarons or cappuccino cakes.
Systrakaffi (Kirkjubaejarklaustur, South Iceland)
Systrakaffi is a family-friendly restaurant in the town of Kirkjubaejarklaustur in South Iceland that keeps locals and travelers coming back for more. Feast on fresh Arctic char with baby potatoes and Parisian carrots, indulge in a fancy beef carpaccio, or share a handmade pizza straight from the oven. Top it all off with their lava souffle oozing with molten chocolate.
Klaustur Restaurant (Kirkjubaejarklaustur, South Iceland)
Klaustur Restaurant in Kirkjubaejarklaustur brings local flavor to the table with a menu rooted in regional Icelandic traditions. Located at Hotel Klaustur, this cozy dining spot serves standout dishes like pan-fried Arctic char, slow-roasted lamb, and the house favorite Klaustur char.
Finish with warm rhubarb crumble or almond cake topped with skyr ice cream. In summer, grab a seat on the terrace and enjoy incredible views of Vatnajokull Glacier from a distance.
Book a table at Klaustur Restaurant
Kaffi Hornið (Hofn, Southeast Iceland)
Kaffi Hornið on Hafnarbraut Street in Hofn is a must-visit restaurant while exploring Southeast Iceland. Set in the lobster capital of Iceland, this lively spot serves up creamy lobster soup, grilled langoustine, and Icelandic langoustine pasta made with the day’s catch.
Go bold with their reindeer burger or tender lamb chops. The fish tacos are a local hit, packed with flavor and perfect with a cold drink. Its focus on fresh, locally sourced ingredients makes it a standout dining destination in Iceland, offering a reliable taste of the region’s culinary identity.
Jarlstofa Restaurant (Saudarkrokur, North Iceland)
Jarlstofa is a cozy restaurant located in the town of Saudarkrokur in North Iceland, open from May to September. Part of the historic Hotel Tindastoll, the oldest hotel in Iceland, Jarlstofa is housed in a charming 19th-century Icelandic building featuring stone walls and antique decor that reflects the town's rich history.
The menu offers a variety of dishes, including local Icelandic lamb, fresh seafood, and vegetarian options. Whether you're staying in Saudarkrokur or just passing through, Jarlstofa is a must-visit for a great dining experience.
Snjófell Restaurant (Arnarstapi, Snaefellsnes Peninsula)
Snjófell Restaurant in Arnarstapi is a scenic restaurant situated at the foot of Mount Stapafell on the Snaefellsnes Peninsula. It’s a well-loved stop for travelers craving authentic Icelandic dishes made with fresh, local ingredients. Savor hearty meat soup, golden fish and chips, or tender lamb dishes while taking in panoramic mountain views from your table.
Sker Restaurant (Olafsvik, Snaefellsnes Peninsula)
Sker Restaurant in Olafsvik brings bold Icelandic flavor to the Snaefellsnes Peninsula with harbor views and cozy vibes. Dig into crispy fish and chips, pan-seared cod fillet, or tender beef while watching fishing boats roll in.
One of the top picks is the deep-fried Camembert cheese, crisp on the outside and melting inside. Their pizza selection also draws a crowd, perfect after a day of exploring.
Glóð Restaurant (Egilsstadir, East Iceland)
Glóð Restaurant in Egilsstadir fires up bold flavors on Iceland’s East Coast, serving standout dishes in a stylish setting inside Hotel Valaskjalf. Dig into juicy steaks, creamy pastas, and wood-fired Italian pizzas, or go lighter with a fresh sushi platter.
Every dish is made from top seasonal ingredients and best enjoyed with a glass of wine from their curated list. Whether you’re fueling up for your next road trip or settling in for a cozy dinner, this restaurant in East Iceland is a must-visit.
Book a table at Glóð Restaurant
Bars
As a VIP member, you can enjoy some of the finest bars and pubs in Reykjavik at a considerable discount! Enjoying a cold beverage in good company is a great way to wind down after a long day, and it doesn't have to cost much! There are also happy hours in Reykjavik, so you can double up on savings.
Here, you will find different types of bars where you can utilize your VIP membership. Some of these bars emphasize regular live music, others specialize in delicious cocktails or craft beer, and certain bars offer extensive selections of great pub food.
Bastard Brew & Food (Reykjavik)
Bastard Brew & Food is a great place to go if you’re hungry for food and thirsty for beer. The menu consists of classic comfort food such as burgers, tacos, and flatbreads, but done in a fun and inventive style. The showstopper is the freshly baked pretzel dipped in hot gooey cheese!
Bastard brews its own beer, which comes highly recommended, as well as having over a dozen beers on draft. You can also play some darts or go to the patio and enjoy the (possibly) good weather.
Read our review of Bastard Brew & Food and book a table today
Den Danske Krø (Reykjavik)
Den Danske Krø is a friendly Danish pub located in downtown Reykjavik, known for its laid-back atmosphere and lively music. With a wide selection of draft beers and regular live troubadour performances featuring sing-along favorites, it’s a great spot to hang out with friends or meet fellow travelers. You can also play darts, chat with the friendly bartenders, and enjoy the Danish atmosphere where everybody is always "ligeglad" (Danish for "carefree").
The English Pub (Reykjavik)
The English Pub is a fun bar that offers live music every night and all major sports events on big screens. During the summer, it's a great place to enjoy a sunny day while sitting outside by Austurvollur Square with a cold beverage in hand.
The atmosphere is laid back, and the playlist is packed with familiar tunes that make it easy to sing along. If you’re up for some fun, spin their famous Wheel of Fortune and you might just win a full meter of beer!
The Irishman Pub (Reykjavik)
The Irishman Pub offers a slice of Ireland in the heart of Reykjavik's downtown. This is a proper Irish bar with a friendly ambiance, regular live music, Irish favorites like Guinness and Kilkenny on tap, and excellent Irish Coffee! On weekends, the pub truly comes alive with energy late into the night. The happy hour lasts from 12 PM to 7 PM (but even longer if you're a VIP!). Enjoy traditional poetry performances, play some darts, or rent a karaoke room and sing your heart out!
Lebowski Bar (Reykjavik)
The Lebowski Bar is one of Reykjavik’s most unique hangouts, inspired by the classic cult film The Big Lebowski by the Coen Brothers. Located on Laugavegur, the city’s main shopping street, this quirky spot channels the vibe of retro American diners with a playful twist.
Inside, you’ll find movie-themed decor and clever references to the film throughout the space. Their specialty is over 20 variations of the White Russian cocktail, just like The Dude would order. They also serve tasty hamburgers named after characters from the movie. Head upstairs to the second-floor patio for some fresh air and sunshine on nice days.
Read our review of the Lebowski Bar
Litli Barinn (Reykjavik)
Litli Barinn is a friendly bar and restaurant located on the first floor of the Local 101 hotel in downtown Reykjavik. It has an excellent selection of drinks, including top-notch margaritas and a range of wines, as well as an innovative menu featuring both vegetarian and vegan options.
Highlights include the melted brie with honey and rosemary, and the lamb sausage made from Icelandic lamb. The bar emphasizes local ingredients and only plays Icelandic music, creating the true feel of a neighborhood bar.
Read our review of Litli Barinn and book a table today
Kokteilbarinn (Reykjavik)
If you're in the mood for a cocktail, there's no better place to go than Kokteilbarinn! There, you can select a delicious cocktail from a huge selection made by some of the best mixologists in Iceland.
Drink it while enjoying the playful decor, which includes a full-sized train wagon you can sit in while sipping the cocktail of your choice! Kokteilbarinn is located within Monkeys restaurant, where you can also enjoy a discount as a VIP member.
Skúli Craft Bar (Reykjavik)
If you're looking for a great place to hang out and try out some of the craft beers brewed in Iceland, Skuli Craft Bar has everything you're looking for. It is located in downtown Reykjavik but just outside the busiest streets, making it a haven for those looking to wind down a bit with some cold beverages.
You’ll find a rotating tap of local brews and over 100 bottled varieties, making it a haven for beer lovers. On sunny days, the outdoor seating area is ideal for enjoying the fresh air and a cold pint. For a true local tasting experience, go for the Icelandic Beer Flight and discover some of the country’s best small-batch brews.
Uppi Bar (Reykjavik)
Uppi Bar is an elegant bar in Reykjavik serving amazing cocktails in a stylish atmosphere. Wine lovers will feel right at home thanks to an extensive wine list, and the knowledgeable staff are happy to help you find the perfect glass.
The space is sleek and stylish, characterized by mahogany furniture and elusive blue lights, creating a sophisticated atmosphere. Uppi Bar is located above the Fish Market, where you can also benefit from being a VIP member.
Book a table at Uppi Bar today.
22 Bar (Reykjavik)
22 Bar is a cozy, queer-friendly bar in Reykjavik that offers a warm, welcoming space for the LGBTQIA+ community and allies. Tucked beneath the iconic Kiki Queer Bar on Laugavegur Street, it’s the ideal spot to sip craft cocktails, enjoy good company, and vibe to classic tunes at the listening stations.
Local favorites include refreshing spritzes, Icelandic beer, and comforting light bites, such as pesto pasta and meat soup. Catch daily happy hour deals with beer and wine available from noon to 8 PM and cocktails from 5 to 9 PM.
Lemmy Bar & Live Music Venue (Reykjavik)
Lemmy Bar & Live Music Venue cranks up the rock ‘n’ roll in the heart of Reykjavik. Located in Austurstraeti 20, this high-energy Reykjavik bar is a go-to spot for live music fans. Choose from 50 beers on tap, jam to classic rock, and play some vintage arcade games while you wait.
Weekends are for live bands and DJ sets that keep the crowd moving. The menu features showstoppers, like sizzling steaks, fish and chips, hearty sausages, and waffles to keep you fueled all night long.
Read our review of Lemmy Bar & Live Music Venue.
SKY Bar (Reykjavik)
SKY Bar is a chic rooftop lounge in Reykjavik, serving up panoramic views of Faxafloi Bay and Mount Esja from the 8th floor of Center Hotel Arnarhvoll. A go-to for sunset cocktails, date nights, and group celebrations, it’s loved for its sleek vibe and floor-to-ceiling windows.
Sip on a Malibu Pina Colada, sparkling Aperol Spritz, or the whiskey-kissed Lady Marmalade, with a full menu of wines, beers, and mocktails to explore. Pair your drinks with tasty bites or shareable snacks. Come early for happy hour deals, grab a table by the window, and toast to the unbeatable views over Esjan.
Elly Bar (Reykjavik)
Elly Bar brings a playful twist to Reykjavik’s bar scene with its vintage charm, quirky decor, and standout personality. Set on lively Laugavegur Street, this trendy hangout in Reykjavik serves up bold Mexican street food (with vegan options), local beers on tap, and creative cocktails that hit just right.
Expect live music, sing your heart out during karaoke nights, and enjoy piano sing-alongs that turn casual evenings into lively parties. Grab a seat, lean in, and let the night take you where it wants.
Ægir 101 Taproom (Reykjavik)
Ægir 101 Taproom in Reykjavik blends Icelandic craft beer with Norse mythology. A favorite among locals and visitors, this downtown bar in Reykjavik pours 14 rotating taps from the award-winning Ægir Brewery. Sip your way through refreshing sodas, smooth stouts, and crisp Icelandic beer.
In the evening, this bar celebrates Nordic folk traditions with Vikivaki dance nights and co-singing sessions led by the city’s folk ballad community. Enjoy a night of song and dance, taste classic Icelandic beers, and soak up a one-of-a-kind night out in Reykjavik at Ægir 101 Taproom.
Ægir 220 Taproom (Hafnarfjordur, Capital Region)
Ægir 220 Taproom brings bold brews and relaxed vibes to Hafnarfjordur, just a 20-minute drive from Reykjavik and steps from the harbor. Set in a renovated stockfish building, the taproom features a rustic interior with weathered wooden beams and a cozy, welcoming atmosphere.
Try a crisp pilsner, a smooth stout, or a full tasting flight from 14 rotating taps brewed with pristine Icelandic water that defines their flavor. Non-drinkers can enjoy refreshing house-made sodas. Stop by for happy hour specials, live music, and a flavorful night out at one of the best bars near Reykjavik.
Askur Taproom (Egilsstadir, East Iceland)
Askur Taproom in Egilsstadir is a lively hangout for craft beer lovers and bar-goers exploring East Iceland. With 10 rotating taps, you can sip everything from crisp lagers to bold brews infused with wasabi or cinnamon. Pair your pint with a bubbling wood-fired pizza from the in-house Askur Pizzeria.
While you wait, challenge yourself to a round of darts, dive into a board game, or catch the game on the big screen. Stick around for live music nights and pub quizzes that bring the energy up. It’s the perfect place to kick back, connect, and keep the good vibes flowing.
Cafés
It might surprise you to learn that Icelanders are among the biggest coffee consumers in the world! When it's a cold and dark day in Iceland, nothing feels better than a hot cup of coffee to brighten the mood and warm the soul. Below are some of the cafes in Reykjavik that you can enjoy using your VIP membership discount.
Te & Kaffi (Reykjavik)
Te & Kaffi is Iceland's largest cafe franchise and has consistently offered the best selection of tea and coffee in the country since 1984. It has eight locations across the capital region, many of them being in and around the downtown area.
There, you can enjoy various coffee drinks that change with the season, as well as specialty favorites like the Pumpkin Spice Chai Latte, mint matcha, and candy-inspired holiday blends. Pair your drink with a grilled croissant filled with avocado and jalapeno cheese or a rich slice of French chocolate cake topped with salted nuts and whipped cream. But if you prefer a no-frills, honest-to-god black cup of joe, you can get that too!
IÐNÓ (Reykjavik)
IÐNÓ is a beautiful cafe housed in a historic building right by the Tjornin Pond in downtown Reykjavik. Once home to Iceland’s first professional theater, it’s now a peaceful place to relax. Grab a seat by the window, order a strong coffee and a slice of cake, and take in the peaceful pond views.
Inside, you’ll find classic decor and a calm setting perfect for a break during your city walk. In the evening, IÐNÓ also hosts concerts, readings, and art exhibitions, so there’s often something happening. It’s an inviting stop with local culture, tasty treats, and great views all in one spot.
Reykjavík Röst (Reykjavik)
Reykjavík Röst is a waterfront cafe by the Old Harbour, offering views of fishing boats and distant mountains. It's a great place to enjoy locally roasted coffee, smoked lamb or salmon sandwiches on sourdough, and Icelandic pancakes with cream and jam. The cafe also serves vegan soups, plant-based drinks, and cocktails during happy hour.
In addition to the scenic setting and flavorful menu, the space has a warm and relaxed feel. Friendly staff and a quiet buzz make it inviting for anyone looking to pause and recharge. Since the cafe opens early every day, it’s a perfect stop before your whale-watching tour or a peaceful morning walk along the harbor path. For a deeper look, check out our review of Reykjavik Röst.
LYST (Akureyri, North Iceland)
LYST is a charming cafe, restaurant, and event venue in North Iceland that's hidden away in the beautiful Akureyri Botanical Gardens. It's a beloved local spot known for its exceptional coffee, hot chocolate, and fun wines, and it's the perfect place to enjoy brunch, lunch, or a tasty afternoon treat while in Akureyri.
Popular menu highlights include their sourdough toast topped with smoked Arctic char and the savory meat-and-veggies lunch plate. If you’re in the mood for something sweet, the rich chocolate cake makes a perfect dessert. All of this is served in LYST’s stylish interior, where big windows look out onto the park and warm wooden touches create a cozy, inviting atmosphere.
Viking Cafe (Hofn, Southeast Iceland)
Viking Cafe sits at the foot of Vestrahorn Mountain on the Stokksnes Peninsula, just outside Hofn. It’s a cozy place to recharge with a view, perfect for enjoying waffles with whipped cream, a warm drink, or a light lunch before heading out to explore. Your visit also includes access to the Viking Village film set and the striking black sand beaches nearby.
Don’t miss the small gift shop, where you can browse handmade Icelandic sweaters, local crafts, and unique souvenirs. The Viking Cafe is open every day and also serves as the ticket point for visiting the peninsula, so it’s a good place to stop before visiting the area’s top sights.
Skool Beans (Vik, South Iceland)
Skool Beans is a one-of-a-kind cafe in South Iceland set inside a bright yellow school bus in the town of Vik. They roast their own coffee beans on-site, and also serve rich hot chocolate, tasty teas, and fresh bagels with fun toppings like cream cheese.
Inside, you’ll find wooden seats, soft lights, and a small stove that keeps the bus warm and cozy. You can read a book, relax with friends, or even meet Jeffrey the cafe cat. With friendly staff and a fun setting, Skool Beans is a great place to take a break while exploring Iceland’s South Coast.
Entertainment
Engage in some fun activities while in Iceland! Believe it or not, there are a lot of fun things you can do in Iceland that don't include the northern lights or waterfalls!
Some of the top things to do in Reykjavik also happen to be included in the VIP experience. As a VIP member, you can enjoy the benefits of these establishments that keep the mood light and the good vibes going.
Oche Reykjavík (Reykjavik)
Oche Reykjavík is a one-stop shop for good vibes, with everything you need for a fun time. You can play various party game versions of darts or try your best to master the shuffleboard.
If you want to release your inner rock star, you can rent out a karaoke room and sing your heart out! There's an excellent bar with a great selection of cocktails and beer, and the kitchen is inspired by street food worldwide. Oche is located within the Kringlan Shopping Mall.
Read our review of Oche Reykjavík
Bullseye (Reykjavik)
Bullseye at Snorrabraut 37 is the world’s largest darts venue, where you can unleash your inner sharpshooter in Reykjavik. With over 40 auto-scoring dartboards across three lively floors, Bullseye brings the fun with classic, party, and competitive darts options.
The Blue Hall, open on weekends, turns an old cinema into a festive playground for groups. If you’re craving a bite, Bullseye serves up tasty pizzas, wings, draft beers, and craft cocktails. For the full experience, book a two-hour slot so you can eat, drink, and play without the rush.
Whales of Iceland (Reykjavik)
Whales of Iceland is Europe’s largest whale exhibition, and one of the most unique entertainment spots in Reykjavik. Just a short walk from the city center in the Grandi Harbor area, this exhibition lets you wander among life-size models of 23 whale species, including the massive blue whale!
For those planning whale watching tours in Iceland, this museum provides excellent background information on the species you might see. Dramatic lighting, ocean sounds, and interactive displays recreate the feeling of diving deep underwater.
It’s especially great for families with kids, and daily guided tours are available from 11 AM to 3 PM, along with Sonic Sea documentary screenings throughout the day. Be sure to grab your Whales Of Iceland Museum ticket in advance to make the most of your visit.
Volcano Express (Reykjavik)
Volcano Express is a fiery, 15-minute thrill ride that packs Iceland’s explosive energy into one unforgettable experience. Inside Harpa Concert Hall, this immersive exhibit in Reykjavik uses cutting-edge visuals, surround sound, and motion effects to take you through eruptions, lava flows, and ash clouds.
You’ll fly over Iceland’s volcanic landscapes and feel the rumble of an earthquake, all without leaving the city. It’s fast, fun, and perfect for anyone looking to shake up their day in Reykjavik with something bold, exciting, and unique. You can book your Volcano Express ticket ahead of time for convenience.
Kiki Queer Bar (Reykjavik)
Kiki Queer Bar is Reykjavik’s most colorful nightlife spot and the heart of the city’s LGBTQ+ party scene. Located in a rainbow-colored house on Laugavegur Street, this queer club in Reykjavik is impossible to miss. Upstairs from the cozy 22 Bar, Kiki turns up the volume with lively DJ sets, pop anthems, and wild energy.
Sing your heart out during karaoke nights, cheer on dazzling drag shows starring icons like Gogo Starr, and dance the night away under glittering lights. Open from Thursday night to Sunday morning, Kiki is the place to celebrate, dance freely, and enjoy Reykjavik’s epic nightlife.
Prikid (Reykjavik)
Prikið has been a Reykjavik favorite hangout spot since 1951. Located on Laugavegur Street, it serves up brunch plates, burgers, and crisp draft beer by day. But after dark, Prikið transforms into one of Reykjavik’s liveliest clubs.
Move to the rhythm of hip-hop, R&B, and electronic beats until sunrise. Swing by for happy hour (4–7 PM), catch a classic film showing on Sunday night, or dive into Reykjavik’s creative scene with live sets by emerging artists.
Read our review of Prikið.
Shopping
Bring something of Iceland home with you! It's not just about staying warm in Iceland. It's also about looking stylish! As a VIP member, you can enjoy exclusive discounts when shopping for clothing that will keep you fashionable and feeling good.
But Icelandic shopping offers more than just clothes. Explore a variety of shops in Reykjavik that offer unique souvenirs, skincare products, and much more. A piece of clothing or a local item also makes for an excellent souvenir or thoughtful gift for your loved ones.
66°North (Reykjavik, Akureyri, Keflavik Airport)
66°North is a main clothing store for outerwear that will keep you warm under any condition. Established in 1925, 66°North has a long history of keeping Icelanders warm and remains the best option for clothing when exploring the outdoors.
Their soft and warm clothes are also great for casual office wear or simply lounging about at home. There are nine 66°North stores in Iceland, including three in downtown Reykjavik, one in Akureyri, and another in Keflavik Airport.
Rammagerðin (Reykjavik and Keflavik Airport)
Rammagerðin is a great place to shop in Reykjavik for authentic Icelandic souvenirs and design. Step inside and browse wool sweaters, handmade ceramics, skincare products, jewelry, and gifts made by local artists. Every item tells a story about Iceland’s nature and culture.
The store works with over 400 Icelandic designers and uses locally sourced materials, so every purchase supports small makers across the country. With multiple locations in Reykjavik and even at the airport, it’s easy to stop by during your trip.
Nomad (Reykjavik)
Nomad is a creative gift shop in downtown Reykjavik that offers locally made jewelry, skincare, books, and playful souvenirs. A favorite is the Islandsfuglar collection, featuring hand-carved and painted wooden birds. You’ll also find fine art landscape photography by the owner, Ingimar Þórhallsson, and the Tibra jewelry line, inspired by Icelandic nature.
You’ll also find fun retro toys, travel-friendly games, and inspiring books. Everything is carefully selected, making it easy to find something personal or unique. Located on the corner of Laugavegur and Frakkastigur, Nomad is a great stop while exploring Reykjavik’s main shopping street.
Sky Lagoon (Kopavogur, Capital Region)
Sky Lagoon is one of the most famous geothermal spas in Iceland, and its gift shop is just as memorable as the view from the infinity pool. After enjoying the 7-step ritual inspired by Icelandic traditions, you can browse a well-curated selection of Icelandic skincare, loungewear, and spa accessories to bring a bit of the experience home.
It features the iconic Sky Lagoon body scrub, which softens and hydrates the skin. Experience the ritual and book your Sky Lagoon admission, or go for a full-access ticket, which includes a private changing room. Afterwards, you can take home a piece of your experience with products from the spa’s exclusive collection.
Blue Lagoon Skincare (Reykjavik and Keflavik Airport)
Blue Lagoon Skincare offers face masks, creams, and body products made with silica and algae from Iceland’s famous Blue Lagoon. These natural ingredients help hydrate skin, slow signs of aging, and support skin health. The BL+ Line is made for stronger results using advanced skincare technology, while the Derma Line is gentle and good for dry or sensitive skin. All products are developed with sustainable practices and supported by scientific research.
Many visitors first come across the skincare line during a visit with a Blue Lagoon ticket. Still, you can also shop at their store on Laugavegur Street in Reykjavik or Keflavik International Airport before your flight. It’s a great way to take the Blue Lagoon experience home with you.
Sóley Organics (Reykjavik)
Sóley Organics makes natural skincare with wild Icelandic flowers and herbs like birch and yarrow, known for calming and healing the skin. Founded by a family with a long tradition of using herbs to heal the skin, the brand offers eco-friendly products, including creams, shampoos, and their well-loved Graedir healing balm. Everything is made without synthetic chemicals or artificial scents.
You’ll find their full product range at their flagship store in Reykjavik’s Grandi area. Many Icelandic hotels and spas trust Sóley Organics, making it a smart choice if you want high-quality skincare and a meaningful souvenir from your trip.
Iurie Fine Art (Reykjavik)
Iurie Fine Art offers a chance to bring home stunning images of Iceland’s natural beauty. The gallery features high-quality prints by renowned photographer Iurie Belegurschi, with landscapes of glaciers, waterfalls, volcanoes, and the northern lights. Prints are available in various sizes and materials like aluminum, canvas, and glass.
You’ll find three gallery locations in downtown Reykjavik, making it easy to stop in while exploring the city. You can admire the collection, shop for limited-edition prints, and enjoy VIP Club perks like exclusive discounts and a free postcard set. Shipping is available worldwide, so there’s no need to carry your artwork while traveling.
Space Odyssey (Reykjavik)
Space Odyssey is a small record store in downtown Reykjavik focused on ambient, electronic, and experimental music. The shop stocks vinyl, cassette tapes, and zines by local and underground artists. You'll also find second-hand clothing like retro jackets and graphic tees.
Founded by the team behind Iceland’s Extreme Chill festival, Space Odyssey also hosts occasional live sets and listening events. The space is quiet and welcoming, and the staff are happy to help you find something new. If you’re into unique music or indie culture, this is an excellent stop while exploring the city.
Lucky Records (Reykjavik)
Lucky Records is Iceland’s largest record store, with over 50,000 vinyls, CDs, and music-related items. Located near Hlemmur, one of the top food halls in Reykjavik, it’s a fun place to explore everything from jazz and soul to punk, electronic, and Icelandic music. You can preview records at listening stations, browse band merch and posters, or ask the friendly staff for local music tips.
The store also offers free Wi-Fi and coffee, making it a relaxed stop while exploring Reykjavik. Music fans of all ages will enjoy digging through the shelves for something special to bring home.
UNA Local Product (Hvolsvollur, South Iceland)
UNA Local Product is a family-run gift shop in Hvolsvollur, a South Coast town right along the Ring Road. Inside a bright red hut, you’ll find hand-knit Icelandic lopapeysa wool sweaters made by over 100 locals, along with cozy hats, mittens, and skeins of traditional Icelandic yarn.
The shop also sells jams, salts, handmade skincare, and small souvenirs that are easy to pack. Since it’s on the way between Reykjavik and Vik, it’s a convenient stop to take a break during road trips and shop for quality items made in Iceland.
Selfoss New Old Town
The New Old Town is the lively center of Selfoss, the largest town on Iceland’s South Coast, located by the Golden Circle route. This area features recreated historic buildings from across Iceland, each with its own story. It offers a mix of shops, cafes, and restaurants, making it a must-visit spot when exploring the region.
At the heart of the town center is the Old Dairy Factory, rebuilt in 2021, which is now a food hall with fun restaurants and bars. Don’t miss the Skyrland Exhibition in the basement for an interactive look at Iceland’s iconic dairy product, skyr. A perfect stop during a day trip from Reykjavik!
The Greenhouse (Hveragerdi)
The Greenhouse in Hveragerdi is a lifestyle destination on Iceland's South Coast, offering a curated shopping and dining experience all under one roof. Inside, you’ll find a retail area featuring Icelandic menswear, Nordic design goods, thoughtful souvenirs, and a corner with 66°North products.
Once you’ve browsed the shops, head to the bustling food hall for a variety of restaurants, grab a specialty coffee or ice cream, or unwind with a cocktail at the chic bar. Whether you’re craving a laid-back lunch, a sweet treat, or a unique gift, The Greenhouse has something for everyone.
Just 45 minutes from Reykjavik and close to natural attractions like hot springs and waterfalls, it’s an ideal place to stop or spend the night. If you're looking for more things to do in Hveragerdi, you can also enjoy the cozy Greenhouse Hotel, which features inviting rooms, a hot tub, and direct access to nearby nature trails.
Supermarkets
Buying groceries in Iceland is very simple and easy if you know where to go. The VIP Club at Guide to Iceland helps you find the best grocery stores in Iceland, providing you with all the essentials you need while staying in the country.
Krónan
Krónan is an excellent supermarket chain that carries all the little things you need in Iceland. Currently, there are 26 Kronan grocery stores located all over the country, all of them offering a good selection of meat and seafood, an emphasis on fresh fruit and vegetables, plenty of vegan options, as well as carrying all the necessary household products one needs.
Krónan is innovative in preventing waste and is conscious about the environment, giving its customers a chance to be environmentally friendly as well. Food prices in Iceland can be on the higher side, but shopping at Krónan is a smart way to keep your vacation budget in check and save money in Iceland.
Services
Before you can enjoy your time in Iceland, the basics need to be covered. As a VIP Club member, you can get considerable discounts when using the services below while visiting Iceland. Whether staying in the city and taking it easy or out on the road exploring the countryside, these services will make things easier for you while you make the most of your journey.
N1 Gas Stations
N1 is Iceland's largest chain of gas stations, with locations along the Ring Road and throughout the country. Wherever you are in Iceland, you'll be sure to find an N1 station nearby, offering fuel, car charging, food, and essential supplies.
Like many gas stations in Iceland, N1 locations often provide hot meals, including Icelandic hot dogs or sandwiches, making them a convenient stop for road trip meals. With its widespread presence and comprehensive services, N1 ensures that travelers are well-prepared and comfortable during their Icelandic adventures.
FAQs About Guide to Iceland’s VIP Club
The VIP Club offers special perks that add extra value to your trip in Iceland. Below are the most common details travelers should know.
Who can join the VIP Club?
The VIP Club is free for anyone who books a tour, rental car, hotel, or other product on Guide to Iceland. Once you’ve made a booking, you're all set to start unlocking special deals around the country.
How do I access the VIP Club?
Just log in to your account on the Guide to Iceland website or app using the email you used for your booking. Once inside, tap on “VIP Club” to view all the discounts available to you during your trip. Access is exclusive to Guide to Iceland customers who have booked a tour, rental car, or accommodation.
How do I use a VIP Club discount?
When you're ready to pay at a partner location, press “Claim now” in the app or on the website to show a QR code or voucher. It only takes a few seconds, and then you can enjoy your meal, gift, or drink at a lower price.
Where can I use my VIP Club benefits?
You’ll find deals at cozy cafes, stylish bars, gift shops, clothing stores, and more across Iceland. You might be sipping coffee in Reykjavik one day and browsing wool sweaters in a small town the next, and your VIP Club benefits will be there with you.
Can I use a VIP discount more than once?
Some offers can be used more than once, while others are one-time only. You’ll see the details clearly listed when you view each discount in the app or on the website.
Are VIP Club discounts available all year?
Most discounts are available throughout the year, but a few may change by season. Before you head out, check the current offers to make sure everything you want is still active.
Do I need to print anything to use a VIP offer?
No printing is needed. Just show the offer on your phone at the location by clicking “claim now”, and you're ready to save.
Enjoy More with the VIP Club
Exploring Iceland is an experience you’ll never forget. Dramatic waterfalls, black sand beaches, and otherworldly landscapes wait around every turn. As a VIP Club member, you can enjoy these iconic moments while unlocking exclusive deals that make your journey even more rewarding.
The VIP Club gives you access to discounts at restaurants, cafes, bars, shops, entertainment spots, and services all across the country. Use your perks to warm up with hot chocolate by the ocean, save on hand-knit lopapeysa wool sweaters, or enjoy a great meal without stretching your budget. It’s all about adding more comfort, flavor, and fun to your Icelandic adventure.
Picture yourself browsing shelves of locally made goods, sipping a hot drink after a long hike, or finding your new favorite restaurant. If you’ve booked through Guide to Iceland, your VIP benefits are ready and waiting! Download the app or visit the VIP page to unlock your discounts and make the most of every moment.
How are you going to use your VIP benefits while in Iceland? If you have already tried some of these establishments, please tell us about it! You can chime in by writing a comment below!
