VIP Club of Guide to Iceland: A Complete Guide

If you're a customer of Guide to Iceland, you don't only have access to the largest selection of tours, accommodations, and rental cars in Iceland... you can also enjoy great discounts and special offers at various establishments around Iceland, including restaurants, bars, and stores!

We're always looking for ways to keep vacation costs low for our customers when visiting Iceland. Using the benefits you gain for being a VIP member will keep your budget down while still making the most of your time in Iceland.

That way, you can buy Icelandic clothing, groceries, beers, or cocktails at a discounted price simply by being a customer of Guide to Iceland. You can even dine at some of the best restaurants in Reykjavik at a lower price, enjoying innovative cuisine with the freshest ingredients while still being mindful of your wallet.

In this article, you have a complete overview of all the companies in Iceland you can use your VIP membership for a discount or a special offer. Read on and learn everything about the benefits you can enjoy!

How to Use the VIP Club

The VIP Club is exclusive to customers of Guide to Iceland. Therefore, to gain access to it, you need to purchase a tour, hotel room, rental car, or any other product on our platform.

If you haven't already, you should download the app, which is available for both Apple and Android, and make your way to the VIP menu within the app. The special offers can also be viewed on the VIP section of the Guide to Iceland website. There, you will see a list of restaurants, bars, and other companies where you can utilize your VIP membership for a discount or a special offer.

When you're ready to pay at the establishment of your choice, simply press the "Claim now" button and a QR code or a voucher will appear, and then show it to the employee who is serving you. Your VIP membership will be confirmed, and you can enjoy your purchase at a discounted price. It's that easy!

Restaurants

Using the VIP Club's advantages, you can dine at some of the finest restaurants in Iceland at a discounted price. The restaurant scene in Iceland is characterized by creative cooking using the freshest, locally sourced ingredients. Whether you're looking for a casual night out with cocktails afterward or a multi-course journey at a world-class restaurant, you will find what you're looking for as a VIP member.

Apotek Kitchen + Bar

Enjoy 20% off the food menu from Sundays to Thursdays

Apotek Kitchen + Bar is a fantastic restaurant on Austurstraeti street in the heart of Reykjavik, offering a diverse menu, artisan desserts, and an innovative cocktail selection. It's located in a historic building and features a beautiful interior that echoes the building's legacy, as it housed the first pharmacy (or apothecary) in Reykjavik. Apotek is also a great option for lunch or a special afternoon tea in Reykjavik, which features a three-tier stand of goodies, as they have a different menu and affordable offers.

Book a table at Apotek Kitchen + Bar

The Fish Market

Enjoy 20% off the tasting menu

The Fish Market is a great restaurant in Reykjavik that serves new-fashioned seafood and Japanese cuisine with an Icelandic twist, using the freshest possible ingredients. The Fish Market also caters to all tastes with a range of meat, vegetarian, and even vegan options. On the upper floor of the restaurant, you'll find the Uppi Lounge & Wine Bar, which is a good destination to end the perfect evening in Reykjavik.

Book a table at the Fish Market

Fjallkonan Restaurant

Enjoy 20% off the food menu from Sundays to Thursdays

Fjallkonan is a fun and chic restaurant in the center of Reykjavik that combines a fantastic menu with a lively atmosphere, making it a perfect pick for both casual nights out or when celebrating special occasions. The menu at Fjallkonan can best be described as a fusion of Icelandic tradition and international trends, which leads to some amazing combinations. The name of the restaurant refers to the female personification of Iceland, the so-called Lady of the Mountain.

Book a table at Fjallkonan Restaurant

The Grill Market

Enjoy a complimentary drink with your meal

The Grill Market has been a popular destination in Iceland's restaurant scene for a long time, thanks to its great food, innovative interior, and central location. Housed in a historic building in downtown Reykjavik, the Grillmarket aims to be an Icelandic restaurant through and through, both in terms of design and food. The ingredients used for all dishes come directly from local farmers, making it exceptionally fresh and truly Icelandic.

Book a table at the Grill Market

Jarlstofa Restaurant

Get a 50% discount off the Soup of the Day

Jarlstofa is a cozy restaurant located in the town of Saudarkrokur in North Iceland, open from May to September. Part of the historic Hotel Tindastoll, the oldest hotel in Iceland, Jarlstofa is housed in a charming 19th-century Icelandic building featuring stone walls and antique decor that reflects the town's rich history. The menu offers a variety of dishes, including local Icelandic lamb, fresh seafood, and vegetarian options. Whether you're staying in Saudarkrokur or just passing through, Jarlstofa is a must-visit for a great dining experience.

Kol Restaurant

Enjoy 40% off the set menus on Mondays & Tuesdays, or 20% off the food menu daily

Kol is a stylish restaurant in central Reykjavik, just a short walk from the famous Hallgrimskirkja church. Kol is a premier option for fine dining in Iceland's capital, where everyone should find something to their liking on the menu. Whether it's Icelandic classics such as lamb and salmon, gyoza tacos, or the diverse vegan options. Whatever you order, you can be sure it shows off the skillful cooking technique of the talented chefs at this restaurant.

Book a table at Kol Restaurant

Monkeys Food & Wine

Enjoy 40% off the set menus on Mondays & Tuesdays, or 20% off the food menu daily

Monkeys Food + Wine is one of the trendiest restaurants in downtown Reykjavik. The delicious food, inventive drinks, and colorful interior are sure to make for an unforgettable night. The concept for the menu at Monkeys is to combine the flavors of Japan with Peruvian cooking techniques, using the best and freshest Icelandic ingredients. This eclectic mix of influences from three different continents creates a truly unique palate of some of the best food you can get in Reykjavik.

Read our review of Monkeys Food + Wine and book your table today

Sæta Svínið Gastropub

Enjoy 20% off the food menu from Sundays to Thursdays

Sæta Svínið is a fun and lively gastropub in the heart of Reykjavik, known for its delicious food and live events. The ambiance of Sæta svínið is a mixture of a classic pub with modern vibes. The menu features higher-end pub food at a reasonable price with generous portions. During the evening, Sæta Svínið transforms into a bustling nightlife venue, hosting events like lively bingo nights and energetic karaoke parties.

Book a table at Sæta Svínið

Tapas Barinn

Enjoy 20% off the food menu from Sundays to Thursdays

Having been a mainstay in the ever-evolving restaurant scene in Reykjavik, Tapas Barinn has established itself as a go-to destination for a fun night out. With a wide variety of courses to choose from on the menu, it is the perfect place to enjoy a real feast in a cozy atmosphere. The restaurant specializes in utilizing top-quality Icelandic ingredients to prepare Spanish tapas in a creative way. These delightful, bite-sized servings are perfect for tantalizing your taste buds through the evening.

Book a table at Tapas Barinn

Tres Locos

Enjoy 20% off the food menu from Sundays to Thursdays

If you want to step inside of an immersive Mexican fantasy-land, Tres Locos is your best bet in Iceland (and possibly further). On the menu, you will find inventive takes on Mexican classics such as enchiladas, quesadillas, tacos and other delicacies. The décor deserves special praise, which is characterized by the creative use of sombreros, Calavera skulls, Day of the Dead masks, cacti, and luchador wrestlers. ¡Buen provecho!

Book a table at Tres Locos

Hressó

Enjoy 20% off the menu

Right along the lively Austurstraeti street, you'll find the iconic Hressingarskálinn, or Hressó as it's usually called. This cozy spot has a long history, having originally opened in 1932 as the original Icelandic bistro, and it's where you'll find authentic local dishes elevated by some of the best chefs in the country. Enjoy comforting home-style meals loved by locals to unique cultural dishes that are sure to leave a lasting impression!

Book a table at Hressó

Bars

As a VIP member, you can enjoy some of the finest bars and pubs in Reykjavik at a considerable discount! Enjoying a cold beverage in good company is a great way to wind down after a long day, and it doesn't have to cost much! Here, you will find various different types of bars where you can utilize your VIP membership. Some of these bars emphasize regular live music, others specialize in delicious cocktails or craft beer, and certain bars offer extensive selections of great pub food.

Bastard Brew & Food

Enjoy 20% off the food menu

Bastard Brew & Food is a great place to go if you’re hungry for food and thirsty for beer. The menu consists of classic comfort food such as burgers, tacos, and flatbreads, but done in a fun and inventive style. The showstopper is the freshly baked pretzel dipped in hot gooey cheese! Bastard brews its own beer, which comes highly recommended, as well as having over a dozen beers on draft. You can also play some darts or go to the patio and enjoy the (possibly) good weather.

Read our review of Bastard Brew & Food and book a table today

Den Danske Krø

Enjoy a draft beer for 1000 ISK until 11 PM

Den Danske Krø is a friendly Danish pub located in the heart of downtown Reykjavik, offering a variety of beers on draft and regularly featuring musical acts playing sing-along tunes. It's the perfect place to relax during some downtime, with its casual vibe and recognizable music selection. You can also play darts, chat with the friendly bartenders, and enjoy the Danish atmosphere where everybody is always "ligeglad" (Danish for "carefree").

The English Pub

Enjoy a draft beer for 1000 ISK until 11 PM

The English Pub is a fun bar that offers live music every night and all major sports events on big screens. During the summer, it's a great place to enjoy a sunny day while sitting outside by Austurvollur square with a cold beverage in hand. The atmosphere is laid back, and the music should be recognizable for everybody... if you're feeling lucky, spin their wheel of fortune, and you can win a meter of beer!

The Irishman Pub

Enjoy a draft beer for 1000 ISK until 11 PM

The Irishman Pub offers a slice of Ireland in the heart of Reykjavik's downtown. This is a proper Irish bar with a friendly ambiance, regular live music, Irish favorites like Guinness and Kilkenny on tap, and excellent Irish Coffee! On weekends, the pub truly comes alive with energy late into the night. The happy hour lasts from 12 PM to 7 PM (but even longer if you're a VIP!). Enjoy the regular troubadour performances, play some darts, or rent a karaoke room and sing your heart out!

Lebowski Bar

Enjoy 30% off burger meals or have a White Russian cocktail for just 1000 ISK

The Lebowski Bar is a truly unique place, inspired by the classic cult film The Big Lebowski by the Coen Brothers. It's located on the main shopping street in Reykjavik, Laugavegur, and the interior draws inspiration from classic American diners and is full of clever references to the movie it's named after. The specialty of this bar is the incredible selection of White Russian cocktails, and it also serves great hamburgers. On the second floor, there is an outdoor patio where people can enjoy a sunny day.

Read our review of the Lebowski Bar

Litli Barinn

Enjoy a 20% discount off the food menu, or a complimentary small dish when you order a bottle of wine

Litli Barinn is a friendly restaurant and bar located a stone's throw from downtown Reykjavik, on the first floor of the Local 101 hotel. It has an excellent selection of drinks, including top-notch margaritas and a range of wines, as well as an innovative menu featuring both vegetarian and vegan options. Highlights include the melted brie with honey and rosemary and the lamb sausage made from Icelandic lamb. The bar emphasizes local ingredients and only plays Icelandic music, creating the true feel of a neighborhood bar.

Read our review of Litli Barinn and book a table today

Kaldi Bar

Enjoy a draft beer for 1000 ISK until 11 PM

Kaldi Bar is an excellent place for craft beers on tap and also boasts the largest selection of gin & tonic cocktails in Iceland. The bar is named after the Icelandic microbrewery Kaldi, which is located in North Iceland. The bar features many seasonal and limited-run beers from Kaldi Brewery, and it's always changing up the selection. It's a great bar to sit down with a group of friends, enjoy each other company, and knock down some cold ones.

Kokteilbarinn

Enjoy a 15% discount on drinks

If you're in the mood for a cocktail, there's no better place to go than Kokteilbarinn! There, you can select a delicious cocktail from a huge selection made by some of the best mixologists in Iceland. Drink it while enjoying the eclectic décor, which includes a full-sized train wagon you can sit in while sipping the cocktail of your choice! Kokteilbarinn is located within Monkeys restaurant, where you can also enjoy a discount as a VIP member.

Skúli Craft Bar

Enjoy 10% off the Icelandic Beer Flight (a selection of Icelandic craft beers)

If you're looking for a great place to hang out and try out some of the craft beers brewed in Iceland, Skúli Craft Bar has everything you're looking for. It is located in downtown Reykjavik but just outside the busiest streets, making it a haven for those looking to wind down a bit with some cold beverages. There is an ever-changing selection of craft beers on tap and a nice outdoor seating area to enjoy a sunny day. Try the Icelandic Beer Flight to taste some of the best local craft beers.

Uppi Bar

Enjoy 10% off the Local Food and Wine Pairing

Uppi Bar is an elegant bar serving amazing cocktails in a stylish atmosphere. If you're a wine lover, this is a great place to visit, as there is an extensive wine list that the servers will help you navigate through. The décor is sleek and stylish, characterized by mahogany furniture and elusive blue lights, creating a sophisticated atmosphere. Uppi Bar is located above the Fish Market, where you can also benefit from being a VIP member.

Cafés

It might surprise you to learn that Icelanders are among the biggest coffee consumers in the world! When it's a cold and dark day in Iceland, nothing feels better than a hot cup of coffee to brighten the mood and warm the soul. Below are some of the coffee houses in Iceland you can enjoy using your VIP membership discount.

Te & Kaffi

Enjoy 20% off all coffee drinks

Te & Kaffi is Iceland's largest café franchise and has consistently offered the best selection of tea and coffee in the country since 1984. It has eight locations across the capital region, many of them being in and around the downtown area. There, you can enjoy various coffee drinks that are ever-changing depending on the season, as well as delicious pastries and sandwiches to go with it. But if you prefer a no-frills, honest-to-god black cup of joe, you can get that too!

LYST

LYST is a charming café, restaurant, and event venue in North Iceland that's hidden away in the beautiful Akureyri Botanical Gardens. It's a beloved local spot known for its exceptional coffee, hot chocolate, and fun wines, and it's the perfect place to enjoy brunch, lunch, or a tasty afternoon treat while in Akureyri. LYST's stylish interior mirrors the nature of the surrounding park, with large statement windows that bring the outside in and warm wooden tones that create a cozy atmosphere. All this truly makes LYST a must-visit café when you're exploring North Iceland.

Entertainment

Engage in some fun activities while in Iceland! Believe it or not, there are a lot of fun things you can do in Iceland that don't include the northern lights or waterfalls! As a VIP member, you can enjoy the benefits of these establishments that keep the mood light and the good vibes going.

Oche Reykjavík

Enjoy 50% off dart games, shuffleboard and karaoke

Oche Reykjavík is a one-stop shop for good vibes, with everything you need for a fun time. You can play various party game versions of darts or try your best to master the shuffleboard. If you want to release your inner rock star, you can rent out a karaoke room and sing your heart out! There's an excellent bar with a great selection of cocktails and beer, and the kitchen is inspired by street food worldwide. Oche is located within the Kringlan Shopping Mall.

Read our review of Oche Reykjavík

Shopping

Bring something of Iceland home with you! It's important to keep yourself warm in Iceland... and look stylish! As a VIP member, you can enjoy exclusive discounts when shopping for clothes that will make you look fashionable and feel good. A piece of clothing from Iceland also makes for an excellent souvenir or a gift for your loved ones.

66°North

Enjoy 20% off all clothing

66°North is a premiere clothing store for outerwear that will keep you warm under any condition. Established in 1925, 66°North has a long history of keeping Icelanders warm and remains the best option for clothing when exploring the outdoors. Their soft and warm clothes are also great for casual office wear or simply lounging about at home. There are nine 66°North stores in Iceland, including three in downtown Reykjavik, one in Akureyri, and another in Keflavik Airport.

Sky Lagoon

Get 15% off all retail products

Sky Lagoon is one of the most famous geothermal spas in Iceland, featuring a stunning infinity edge that evokes the feeling of swimming in the ocean. A part of the experience is the 7-step ritual, inspired by Icelandic traditions, which highlights the body's natural response to alternating hot and cold environments. It features the iconic Sky Lagoon body scrub, which softens and hydrates the skin. Experience the ritual and book your Sky Lagoon admission, or go for a full-access ticket, which includes a private changing room. Afterward, you can take home a piece of your experience with products from the spa’s exclusive collection.

The Greenhouse

The Greenhouse in Hveragerdi is a vibrant hub on Iceland's South Coast, offering a diverse food hall with multiple restaurants, a cozy café, an ice cream parlor, and a stylish bar. The building also houses a shopping area featuring Icelandic menswear, Nordic design, souvenirs, and a 66°North store where you can enjoy a 20% discount as a VIP member. With easy access to major attractions and activities in the area, it's a convenient base for your South Coast adventure.

Iurie Fine Art

Iurie Fine Art is a gallery showcasing the incredible work of renowned nature photographer Iurie Belegurschi, known for his stunning images of Icelandic landscapes. The gallery has three locations in downtown Reykjavik and welcomes anyone with an interest in art, nature, or photography. Stop by to admire the photographs and explore a variety of high-quality prints available in different sizes and materials like aluminum, canvas, and glass. They also offer shipping services, making it easy to bring Iceland's beauty home with you.

Selfoss New Old Town

The New Old Town is the lively center of Selfoss, the largest town on Iceland’s South Coast, located by the Golden Circle route. This area features recreated historic buildings from across Iceland, each with its own story. It offers a mix of shops, cafés, and restaurants, making it a must-visit spot when exploring the region. At the heart of the town center is the Old Dairy Factory, rebuilt in 2021, which is now a food hall with fun restaurants and bars. Don’t miss the Skyrland Exhibition in the basement for an interactive look at Iceland’s iconic dairy product, skyr. A perfect stop during a day trip from Reykjavik!

Supermarkets

Buying groceries in Iceland is very simple and easy if you know where to go. The VIP Club at Guide to Iceland gives you the best when it comes to supermarkets in Iceland, providing you with all the basic things you need while staying in the country.

Krónan

Krónan is an excellent supermarket chain that carries all the little things you need in Iceland. Currently, there are 26 Krónan grocery stores located all over the country, all of them offering a good selection of meat and seafood, an emphasis on fresh fruit and vegetables, plenty of vegan options, as well as carrying all the necessary household products one needs. Krónan is innovative in preventing waste and is conscious about the environment, giving its customers a chance to be environmentally friendly as well. Food prices in Iceland are known to be a bit high, and shopping at Krónan is a good way to keep the vacation costs down.

Services

Before you can enjoy your time in Iceland, the basics need to be covered. As a VIP Club member, you can get considerable discounts when using the services below while visiting Iceland. Whether staying in the city and taking it easy or out on the road exploring the countryside, these services will make things easier for you while you make the most of your journey.

N1 Gas Stations

Enjoy 30% off sandwiches

N1 is Iceland's largest chain of gas stations, with locations along the Ring Road and throughout the country. Wherever you are in Iceland, you'll be sure to find an N1 station nearby, offering fuel, car charging, food, and essential supplies. Many N1 stations also provide hot meals, including Icelandic hot dogs or sandwiches, making them a convenient stop for road trip meals. With its widespread presence and comprehensive services, N1 ensures that travelers are well-prepared and comfortable during their Icelandic adventures.

Vodafone Iceland

Vodafone is a leading mobile provider in Iceland, offering extensive network coverage and a range of mobile, internet, and TV services to keep you connected throughout your journey. Their prepaid SIM cards are ideal for travelers, providing flexible data plans to ensure seamless connectivity as you explore Iceland. With reliable coverage and excellent customer service, Vodafone is the go-to choice for staying connected in Iceland.

How are you going to use your VIP benefits while in Iceland? If you have already tried some of these establishments, please tell us about it! You can chime in by writing a comment below!