toyota land cruiser highland snow car mountain jeep 4x4 four wheel drive shutterstock 1600px.jpg
Luxury Cars
Travel in style with the best selection of luxury car rentals in Iceland at the lowest prices guaranteed!

Best Luxury Rental Cars in Iceland — Biggest Selection & Lowest Prices Guaranteed

Rent a luxury car in Iceland for an unforgettable vacation. Choose one of our high-quality new model vehicles and find great rental deals on luxury cars to explore Iceland in style
Book Now
Pay Later
Book Now
Pay Later
Rent the perfect car

Select pick-up & drop-off locations

Pick-up date

Add date

Pick-up time

10:00
10:00

Drop-off date

Add date

Drop-off time

10:00
10:00
Driver’s age is 30 - 65
Largest selection of travel services
Best price guarantee
Free cancellation & full refunds
Most popular website about Iceland

Most popular cars

Choose from the most popular cars in Iceland

Verified customer reviews

Read first-hand reviews by customers from across the world

Greg Foster
10
Amazing!

Greg Foster

Review of Blue Car Rental

The customer service people were very nice to us and we were able to make adjustments to our rental with no problem. Thanks

SERENA
10
Amazing!

SERENA

Review of Geysir Car Rental

We had a really positive experience renting our car through Guide to Iceland. The whole process was quick and easy, both online and at the airport desk. Their customer support was excellent. They reply very quickly via chat and can assist you in your own language as well as in English. I initially made a mistake and booked the car starting from the wrong date, but they immediately helped me cancel the booking and issued a full refund straight away (thank you again for your help!! ♡). They were also extremely helpful whenever something on the voucher wasn't completely clear. They took the time to look into it and explain everything properly, and all the information they gave us matched exactly what we were later told at the airport rental desk. We rented a Dacia Duster and found it very comfortable and a great 4x4 for travelling around Iceland. We also purchased all the available coverage, which gave us extra peace of mind and allowed us to enjoy the trip without worrying about the car. Our rental company was Geysir/Avis, and another thing we really appreciated was being able to submit our own photos of any existing damage when picking up the car. It's a simple but very useful way to document the condition of the vehicle and avoid any misunderstandings when returning it. The only thing that wasn't completely clear beforehand was the additional mileage charge introduced under Icelandic regulations in January 2025. On top of the rental price, there is a charge of approximately €0.07 per kilometre driven, which is calculated when you return the vehicle. However, this was clearly explained to us at the desk and was also stated in the rental agreement. Overall, we had a great experience and would happily use the service again!

Frank Scharfenorth
10
Amazing!

Frank Scharfenorth

Review of Lava Car Rental

Good prices, easy check-in, pickup and check out service. Definitely will rent from them again! :)

Chan Chung Lum
10
Amazing!

Chan Chung Lum

Review of MYCAR

Shuttle bus from KEF. Friendly counter staff. Car pick up was easy and fast. The car was clean and performed flawlessly. Highly recommended 👍🏼

Why Choose Iceland's #1 Travel Platform

Discover the advantages that make us the most trusted choice for your adventure in Iceland

Iceland’s Leading Travel Agency
Recognized as Iceland's Leading Travel Agency for 8 consecutive years at the World Travel Awards, we are the most trusted source for planning your Icelandic adventure.
Best Price Guarantee
Get the best rates on your rental—guaranteed. If you find a better price for the same car and conditions, we’ll match it.
Reliable Local Partners
We only work with trusted Icelandic car rental companies known for quality vehicles, excellent service, and local know-how.
Iceland’s Largest Car Rental Marketplace
Compare prices and availability from Iceland’s top car rental companies, all in one place. From compact city cars to rugged 4x4s, we’ve got every journey covered.
Flexible Booking Options
Book now and modify your reservation with ease. Many rentals include flexible terms, giving you room to adjust your plans.
Multilingual 24/7 Customer Support
Whether you're on the road or preparing for your trip, our multilingual support team is available 24/7 with help in seconds.
VIP Club
Book with us for exclusive discounts at Iceland’s best places, helping you save big on your trip to Iceland.
Iceland’s Leading Travel Agency
Recognized as Iceland's Leading Travel Agency for 8 consecutive years at the World Travel Awards, we are the most trusted source for planning your Icelandic adventure.
Iceland’s Largest Car Rental Marketplace
Compare prices and availability from Iceland’s top car rental companies, all in one place. From compact city cars to rugged 4x4s, we’ve got every journey covered.
Best Price Guarantee
Get the best rates on your rental—guaranteed. If you find a better price for the same car and conditions, we’ll match it.
Flexible Booking Options
Book now and modify your reservation with ease. Many rentals include flexible terms, giving you room to adjust your plans.
Reliable Local Partners
We only work with trusted Icelandic car rental companies known for quality vehicles, excellent service, and local know-how.
Multilingual 24/7 Customer Support
Whether you're on the road or preparing for your trip, our multilingual support team is available 24/7 with help in seconds.
VIP Club
Book with us for exclusive discounts at Iceland’s best places, helping you save big on your trip to Iceland.

Best car rentals

Check out the best car rental companies in Iceland

Luxury Car Rentals in Iceland

Luxury car rentals in Iceland are your ticket to exploring the country’s breathtaking landscapes in first-class comfort. Experience the freedom to journey through glaciers, waterfalls, and otherworldly terrains with style and ease.

Picture yourself cruising along the Golden Circle or exploring remote highlands with every premium feature at your fingertips. Make your adventure unforgettable—book luxury car rentals in Iceland today and redefine how you travel!

Benefits Of Renting A Luxury Car in Iceland

Renting a luxury car in Iceland offers a seamless and stylish way to explore its unique landscapes. Here’s why choosing a premium vehicle enhances your Icelandic adventure:

Unparalleled Comfort: Enjoy heated seats, spacious interiors, and advanced features designed to keep you cozy while exploring Iceland's breathtaking yet often chilly terrain.

Enhanced Safety: Luxury cars come equipped with cutting-edge safety systems, ensuring a smooth drive on Iceland’s diverse roads, from icy highways to rugged mountain trails.

Optimal Performance: Navigate Iceland’s unpredictable weather confidently with powerful engines and adaptive technology tailored for challenging conditions.

Style and Elegance: Stand out while visiting Iceland’s stunning landmarks, adding sophistication to every memorable moment.

Convenient Features: Benefit from built-in GPS, premium audio systems, and other high-end tools that make your journey hassle-free and enjoyable.

Different Types Of Luxury Car Rentals in Iceland

Luxury car rentals in Iceland offer a diverse range of high-end vehicles tailored for comfort, style, and performance. Here are five exceptional options to elevate your Icelandic adventure:

  • Land Rover Defender 2020: Designed for rugged exploration, this iconic 4x4 handles Iceland’s challenging highlands and off-road routes with ease, boasting advanced terrain response systems, durable construction, and luxurious interiors.

  • Toyota Land Cruiser 4x4 Automatic 2023: A trusted powerhouse, the Land Cruiser combines reliability and sophistication. It excels on icy roads and gravel paths, ensuring a smooth, safe, and stylish journey.

  • Jeep Wrangler 2022: Perfect for adventurers, the Jeep Wrangler offers unmatched off-road capabilities. Its rugged design, removable roof, and modern features provide an unforgettable driving experience through Iceland’s dramatic landscapes.

  • BMW X3 2023: This premium SUV blends luxury and practicality, offering a smooth ride on highways and city roads. Advanced safety features and sleek interiors make it ideal for year-round exploration.

  • Mercedes-Benz GLE 2024: The pinnacle of elegance and performance, this cutting-edge SUV delivers unparalleled comfort, innovative technology, and impressive power, ensuring a first-class experience as you explore Iceland’s natural wonders.

Luxury on the Open Road

Elevate your Icelandic journey with luxury car rentals, combining style, comfort, and performance. Cruise through glaciers, waterfalls, and highlands with heated seats, cutting-edge safety, and premium features. From rugged Land Rovers to elegant Mercedes-Benz SUVs, find the perfect vehicle for every adventure. Book your luxury car in Iceland today and travel in unparalleled sophistication!

Frequently asked questions

Why rent a luxury vehicle in Iceland?
A luxury vehicle will satisfy the needs of even the most demanding drivers, providing maximum comfort and state-of-the-art controls. The cars are usually more spacious than lower-tier Jeeps and SUVs, allowing customers to fit more luggage items or travel more comfortably with families. For further information, read our top tips for renting a car in Iceland.
What sort of cars are considered luxury vehicles in Iceland?
Found within this category are larger, more comfortable vehicles suited for multiple passengers and their luggage, including sports cars, hatchbacks, and rental brands such as Toyota Land Cruisers and Range Rovers.
Land Rover is one of the popular car rental types in the luxury vehicle category. Options include the Land Rover Defender Hybrid and Land Rover Sport.
Brand new and offering high-end comfort, most options will include 4WD or AWD. Most options listed will also have a higher elevation, making them perfect for traveling on gravel roads or snow. For further information, check out our guide to rental car sizes in Iceland.
How can I find the best luxury car rental prices?
If you're looking for a top-end vehicle for your business trip or vacation, use our extensive car rental search engine to find the best car rental deals for luxury vehicles and high-quality service. Search by city and enter your dates for accurate pricing on high-class vehicles.
Do I need a special driver's license to rent a luxury car in Iceland?
Generally, a standard international driver's license or a valid driver's license from your home country is sufficient. However, it's advisable to check with the rental agency for any specific requirements.
Are cars in this category suited for driving in Iceland in all seasons?
Yes, all of the cars listed within this category are suitable for regular travel, such as road trips in Iceland, regardless of whether it is winter or summer.
Are there age restrictions for renting luxury vehicles?
Most luxury car rental companies in Iceland require renters to be at least 20 years old. Renters who are under 25 may be covered with certain restrictions.
Can I pick up my luxury rental car at the airport in Iceland?
Yes, you’ll find rental car providers at Keflavik Airport and Reykjavik Airport, where you can pick up or drop off your luxury car.
Which rental locations can I choose from as pick-up and drop-off options?
You can choose from several major towns or Keflavik Airport to pick up and drop off your luxury car. Your luxury car rental agency may also offer a one-way service for an extra fee. This allows you to select a different drop-off location to fit perfectly with your travel plans.
What sort of tires do luxury cars in Iceland have?
During the summer, all rental vehicles in Iceland are fitted with regular tires. However, during the Icelandic winter, from November 1st until Mid-April, they are fitted with studded winter tires.
Can I go into the Highlands of Iceland in a luxury car?
This category includes vehicle options suitable for highland travel, with each model marked specifically to show whether you can take it to the Highlands. Mountain roads in the Highlands have varied terrain, making certain areas inaccessible. The description in your booking documents will inform you which roads you can drive.
Please also be aware that any vehicle taken into the Highlands expressly marked as unsuitable will void any insurance you have purchased. If you take an inappropriate vehicle into the Highlands, you will be liable to pay for any damages to the suspension or undercarriage.
What is included in the auto rental?
The answer depends on what rental option you choose, though all come with unlimited mileage and CDW insurance. CDW insurance covers compensation for damage or injury caused by the vehicle but not damage to the vehicle itself.
Some options have extras, such as a GPS device or additional insurance coverage. Precisely what your rental car includes is in the description of your booking document.
Is it necessary to book a luxury vehicle in advance?
It's advisable to make reservations ahead of time, especially during the high tourist season, to ensure availability and secure your preferred luxury vehicle.
Our team of local experts
You’re in safe hands with our team of local experts
Our team of local experts
As Iceland’s Leading Travel Agency for eight consecutive years, we pride ourselves on offering personalized service, making us the go-to resource for unforgettable Icelandic adventures.
With most of our team calling Iceland home, we are deeply invested in protecting its natural beauty. This commitment drives us to work closely with local partners, promoting sustainable practices and eco-friendly tourism to preserve Iceland for future generations.
Link to appstore phone
Install Iceland’s biggest travel app

Download Iceland’s biggest travel marketplace to your phone to manage your entire trip in one place

Scan this QR code with your phone camera and press the link that appears to add Iceland’s biggest travel marketplace into your pocket. Enter your phone number or email address to receive an SMS or email with the download link.