Made in Iceland Souvenirs is a souvenir shop at Laugavegur 56 in downtown Reykjavik where every single product is authentically produced in the country. Open daily from 8:00 AM to 8:00 PM, it's the place to find real Icelandic souvenirs.
The shop is part of Guide to Iceland's VIP Club, and VIP Club members receive a 10% discount on all souvenirs in the store. It shares its space with the Guide to Iceland Tourist Information Center and The Story of Icelanders, a free 11-minute history show.
Real Icelandic Souvenirs Made Only in Iceland
Every product on the shelves is designed and produced in Iceland, with no exceptions. If you're wondering what to buy in Iceland, the shop offers a range of classic souvenirs.
You can choose from taxidermied puffins, wool apparel, homeware, food, art, jewelry, and more, with new product categories on the way. The signature item is the lopapeysa, the traditional Icelandic wool sweater. Each one in the shop is handmade and unique, so no two patterns are ever the same.
Location and Opening Hours on Laugavegur
The shop sits on Laugavegur Street at the heart of shopping in Reykjavik. You walk straight in from the street, and the doors are open daily from 8:00 AM to 8:00 PM. The exact address is Laugavegur 56, 101 Reykjavik, about a 12-minute walk up the main street from Laekjartorg Square.
Tourist Information and a Free History Show Under One Roof
The Guide to Iceland Tourist Information Desk sits in the same room, so you can sort out tours and activities in Iceland in the same visit.
Before or after browsing, you can also step into The Story of Icelanders, a free 11-minute show of short films on Icelandic history, from the Norse settlement to the country's push for gender equality.
