The Ultimate Guide to Iceland Grocery Stores

Key takeaways:

• Krónan is your best bet for affordable groceries, offering affordable quality, and eco-friendly products.

• Icelandic stores focus on sustainability, with many offering eco-friendly products and requiring reusable bags — Matarbúðin Nándin offers a fully plastic-free shopping experience.

• For an authentic taste of the country’s cuisine, look for Icelandic lamb, skyr, and rye bread, which are affordable and available in most supermarkets.

Tips for Grocery Shopping in Iceland

Reykjavik offers a relatively large selection of supermarkets, varying in size, selection, and price. Planning and doing most of your shopping before you leave Reykjavik is helpful if you want to stick to a tight budget.

Some general tips for shopping in Iceland are as follows:

• Google Translate is your friend: In most supermarkets, the products will only be labeled in Icelandic. To make sure you’re getting what you want, use the Google Translate app. You can either type in the product name or scan the label with your phone camera for an instant translation. 

• Bring your own bag: Iceland is very focused on sustainability, and plastic bags aren't available at grocery stores (unless you get a whole bag roll). However, they offer paper bags.

• Read the meat labels carefully: Unique meats such as foal or reindeer are readily available in supermarkets. Double-check your meat products if that isn't something you want to try. You'll have no issue finding beef, pork, chicken, or lamb.

• Look for Icelandic lamb: If you want to try cooking authentic Icelandic lamb, check the origin of the packaging. It's common to see lamb from countries like New Zealand in grocery stores. However, Icelandic lamb has a Protected Designation of Origin, and the packaging should clearly state that it's from Iceland.

• Grocery stores don't sell alcohol: Supermarkets can only sell beer with an alcohol percentage of 2.25% or below. Alcohol, including Icelandic liquor and spirits, is sold exclusively through state-run liquor stores called Vinbudin.

• Credit cards are common: Like many places in Western Europe, credit cards or contactless payments are the most typical in Iceland. Cash is not accepted when using self-checkout at a supermarket, and supermarkets don't generally accept foreign currencies.

• Expect a limited variety at cheaper stores: Most Icelandic grocery stores sell plenty of fresh fish, meat, fruit, and vegetables, but the rule of thumb is that the cheaper the store, the lesser the variety. The upscale stores make up for what the budget stores lack in selection and service by adding to the price.

• Seasonal variations and local staples: Icelandic grocery stores offer seasonal produce like berries, mushrooms, and root vegetables at different times of the year. For budget-friendly staples, try traditional Icelandic items such as skyr (thick yogurt), rye bread, and lamb-based dishes.

• Find ways to save: Look for deals at discount supermarkets like Bonus and Krónan, which often run promotions on bulk items and canned goods. Additionally, check for any available loyalty programs or discounts on Icelandic products to save on your shopping.

You can shop at most grocery stores in Iceland and find an array of affordable products. The main exception, as will be covered in more detail later in this article, is the store 10/11. It's both expensive and lacking in range.

•  See also: 19 Tips on How to Save Money in Iceland

Ethical Grocery Shopping in Iceland

You can use your shopping trip to leave plastic, paper, and old batteries in Kronan locations in Iceland. They will then be recycled for you.

Travelers and Icelandic locals alike are increasingly concerned about the origins of their food. 

Many fresh fruits and vegetables are locally grown in heated greenhouses, harnessing the abundant geothermal power that Iceland is well known for, and livestock is mostly free-ranging.

Additionally, grocery stores no longer offer plastic bags, requiring customers to bring their reusable bags or pay a few krona per paper bag. For a fully sustainable shopping experience, check out Matarbudin Nandin in Hafnarfjordur, which doesn't use plastic for its products. 

Vegetarian and vegan diets are increasingly popular in Iceland, so many supermarkets and restaurants cater to such diets. It's not hard to find a wide array of fruits or vegetables when shopping at the leading supermarket chains.

However, those seeking kosher or halal food might have a little more work ahead of them, so keep this in mind when planning your trip. The supermarkets Krónan, Bonus, and Netto carry some kosher and halal products, though kosher and halal meats will be more challenging to find.

• See also: Sustainable Tourism in Iceland

Best Budget Supermarket in Reykjavik

Iceland is an incredible vacation destination, but it can also be expensive. Smart travelers can save money in Iceland by shopping at budget-friendly supermarkets.

You can save hundreds by purchasing your food at budget-friendly grocery stores in Iceland rather than spending at expensive restaurants or pricey supermarket chains that target unknowing visitors.

The supermarkets that offer the lowest prices do have some downsides. They might have fewer staff members, so finding help can be more challenging. 

However, most grocery stores now have self-checkout lanes, so paying for your products has gotten very quick.

A good tip is to use your translation apps or memorize the Icelandic words for some of the most common items you might purchase.

Krónan

Krónan strikes the perfect balance between affordability and selection. Known for its competitive prices, Krónan offers a variety of groceries, including organic and preservative-free options. All their stores proudly feature the Nordic Swan Ecolabel, ensuring environmentally friendly products.

A great way to save at Krónan is by looking for seasonal deals, especially on locally grown fruits and vegetables, which are often discounted when in season. 

For more on affordable Icelandic staples, check out our guide on what to eat in Iceland.

Krónan actively supports local farmers and small producers by featuring specialty products from Iceland’s vibrant agricultural scene. They frequently host farmers' markets and other community events, making it a fun stop during your travels.

Many Krónan locations also offer fast food options like Tokyo Sushi, Rotisserie, and Olifa, with many stores conveniently located next to Domino's.

Krónan operates nationwide, with most of its stores situated along Iceland’s South Coast. They are open from morning until evening, typically closing at 8 or 9 PM.

Savings tip: Stop by Krónan before beginning a budget self-drive road trip to stock up on affordable food for your travels.

• Check out: The Ultimate Guide to Iceland's South Coast

Mid-Range Supermarkets in Reykjavik

Iceland's midrange supermarkets are great for travelers looking for various items. They can also be an excellent option for picky eaters, as they have products from home than the stores at either end of the price range.

Netto

Netto is a combination grocery and department store offering a variety of everyday items, from knitting supplies to kitchen utensils, along with reasonably priced groceries. 

The store carries an assortment of Icelandic products that cater to a range of budgets, making it a great option for travelers seeking affordable essentials.

Many Netto locations are open 24 hours, making it the go-to spot if you need Icelandic yarn for a late-night lopapeysa sweater project or simply want to pick up some last-minute groceries.

Savings tip: Netto often runs promotions on popular items like Icelandic dairy products, bread, and frozen fish.

Hagkaup

Hagkaup is Iceland's only chain of upscale hypermarkets, offering a wide range of goods, from budget-friendly clothing and cosmetics to a large selection of food items. The interiors often feel more like a mall than a simple store.

The food prices are considerably higher than at the budget shops, but most branches are open until midnight or 24/7 for convenience, except the one at the Kringlan Shopping Mall.

Savings tip: While prices can be higher than others, look for seasonal promotions on fresh produce and local items.

Iceland

Iceland is a British supermarket chain focused on frozen goods but with a decent selection of essential food items. The supermarket opened in 2012 and has a few locations within the Capital Region.

The relationship between Iceland (the supermarket) and Iceland (the country) has often been strained, as the two have battled in courts over the right to use the name "Iceland" as a trademark.

In 2019, an EU court ruled in favor of Iceland (the country) being allowed to use the name "Iceland" for marketing purposes. Of course, the country of Iceland got its name in the 9th century, about 1,000 years before the supermarket chain was established.

Trademark disputes aside, some people might get a kick out of being in Iceland while shopping for food in Iceland.

Savings tip: Stock up on frozen essentials like ready-made meals and frozen produce, which are often cheaper than fresh alternatives.

Expensive Supermarkets in Reykjavik

Iceland's supermarkets on the more expensive side are numerous, conveniently located, and inviting, with glowing signs and English labels. If you are traveling with little concern for budget, they are fine for a quick snack or a premade meal.

10/11

While incredibly convenient and easy to find in downtown Reykjavik, shopping in the bright green 10/11 stores will add at least 50% to your grocery bill. 

It's not uncommon to spot unknowing travelers exiting 10/11 with full grocery bags for their trip, making all surrounding locals flinch at the thought of the cost.

The 10/11 stores tend to alter their electronic price tags at night, increasing the prices of their already overpriced assortment of food by an average of 8% every evening. 

However, being open 24 hours a day makes it convenient for travelers who are just looking for a quick snack after returning from northern lights tours, for example. 

There's also a location in the arrivals hall of Keflavik Airport that can be a savior when arriving late or early.
Savings tip: If you're in a late-night pinch, 10/11 is a convenient stop, but avoid it for regular shopping to save money.

Krambudin

With locations across Iceland, Krambudin competes with 10/11 for convenience and extended hours. The stores offer a moderate selection, mainly focusing on ready-made meals and essential food items. In larger towns, you'll find fresh bread and pastries baked in the morning.

Krambudin stores open early in the morning and close between 10 PM and midnight. They are open on weekdays and weekends. The prices are usually slightly cheaper than 10/11, but they don't boast the 24/7 opening hours.

Savings tip: Visit Krambudin for affordable, quick meals and snacks. Perfect for stocking up on the go, but avoid relying on them for larger grocery trips.

• See also: Where to Eat in Reykjavik: 12 Spots for Dining on a Budget

Corner Stores in Reykjavik

Melabudin, Petursbud, and Kjotborg are among the last corner shops in Reykjavik. They offer a nostalgic glimpse into when family-owned businesses were more common and customers had a more personal shopping experience.

Each shop has a unique charm, with friendly personal service and an authentic atmosphere. 

They are more expensive than most supermarkets (although not 10/11), but shopping at one is excellent for the local economy and readily justifiable for those with a bit more money to spare.

For a taste of local culture and history, and to experience Iceland's economic and cultural heritage, make sure to visit the endangered Reykjavik corner shops while enjoying your 48-Hour Reykjavik City Card.

While enjoying your Flexible 48-Hour Reykjavik City Card, be sure to visit the Reykjavik corner shops for a taste of local culture and history.

• See also: The History of Iceland

Making the Most of Your Icelandic Grocery Experience

If you're looking for great variety and affordable prices, we recommend shopping at Krónan for a wide selection of Icelandic staples, seasonal deals, and eco-friendly products. 

Check out our VIP Club guide, to learn about offerings from stores, hotels, and restaurants in Iceland. It’s a go-to resource for planning an affordable adventure!

Whether you're stocking up on everyday items or seeking something special, Iceland offers plenty of options to suit every budget and taste. Happy shopping, and enjoy the authentic Icelandic experience.

Do you have creative tips for saving money while traveling? Do you have more questions about food in Iceland and grocery shopping? Leave a comment below!