Top 10 Car Rental Companies in Iceland

When planning a trip to Iceland, choosing the right car rental company can significantly enhance your experience. Iceland's unique terrain and breathtaking landscapes call for reliable and suitable transportation.

In this guide, we delve into the top 10 car rental companies in Iceland, each offering a range of options from 4x4 rentals that are ideal for exploring the Highlands to comfortable sedans perfect for cruising the scenic Ring Road.

Whether you're seeking luxury, budget-friendly options or specialized vehicles like campervans, our comprehensive list is designed to help you find the perfect fit for your Icelandic adventure. With detailed insights on each company's fleet, services, customer reviews, drop-off locations, and unique selling points, we aim to equip you with all the information needed to make an informed decision for a memorable journey.

Having your own rental car at the ready makes everything so easy while traveling, and it's necessary if you want to go on a self-drive tour around Iceland. The freedom an auto rental gives you allows you to stay in various accommodations in Iceland, from the fancy hotels in Reykjavik to the modest cottages in the countryside.

All car rental companies mentioned below are integrated into the biggest car rental marketplace in Iceland, so you're guaranteed to find the car you're looking for at the best price!

• Learn more: The Top 5 Road Trips in Iceland (with full itineraries!)

Top 10 Car Rental Companies in Iceland

When estimating the best car rental services in Iceland, we use multiple factors for our evaluation, such as location, comfort, prices, range of cars, and of course, customer service. Any of these car rentals are a good choice for renting a car in Iceland, but you should choose the one that best suits your needs.

MyCar Rental

MyCar Rental is an excellent car rental service that has a 24/7 office at Keflavik International Airport, allowing you to pick up or drop off a car at any time. They offer a fleet of reliable Toyota vehicles, from small hybrid cars to four-wheel-drive luxury cars, with access to Toyota's local dealership and service network all over Iceland.

If you have a breakdown or an unfortunate incident while driving, MyCar offers 24/7 roadside and breakdown assistance, so you never have to worry about being stranded on the road. With fair prices, great service, and quality cars, MyCar is a fantastic option when hiring a car in Iceland.

• Learn more: Best Advice for Renting a Car in Iceland

Lava Car Rental

Lava Car Rental is the World Travel Awards winner for Iceland's Leading Car Rental Company in 2023, giving you an idea of what kind of quality service this car rental company offers its customers. It is a family-owned company founded in 2016 with the goal of providing a simple and hassle-free choice for vehicle rentals in Iceland.

Some of the benefits of Lava Car Rental include that there's no deposit necessary at pick-up, insurances are included and cancellation is free. The range of cars offered is quite wide, as you can get small compact cars that are perfect for city driving, large 4x4 vehicles that can handle snowy Icelandic winters, or campervans with all the amenities needed to stay in.

• Learn more: Best Guide to Rental Car Sizes in Iceland

Blue Car Rental

Blue Car Rental is a reliable car rental service in Iceland with locations in Reykjavik and Keflavik Airport. Founded in 2010, it has one of the largest fleets of rental cars in all of Iceland and offers zero-contact delivery with no waiting time at the counter.

Blue Car Rental has its headquarters in Keflavik and has become a big part of the local community of this charming town, running the Blue Cares Campaign, which focuses on helping individuals with special needs. They also support the youth development of the local soccer team, making it much more than just a simple car rental company.

• Learn more: Driving in Iceland - The Ultimate Guide to Road Trips

Ring Rental

Ring Rental is a good and affordable car rental company in Iceland which was founded by two brothers who currently run the agency. The service is friendly and personal and the emphasis is on customer satisfaction.

There is a shuttle service pick-up and drop-off at Keflavik Airport, making it easy for you to have your car for your entire stay in Iceland. Ring Rental also offers a special offer on fuel at selected gas stations around the country, and with a fleet of mostly Dacia vehicles, it allows them to keep the price of the rentals fairly low.

• Learn more: Everything You Need to Know About Road Signs in Iceland

Go Car Rental

Go Car Rental was founded by two friends in 2014 with just an idea and a website. Since then, they have gone from a small desk in a cramped office to their impressive headquarters just outside of Keflavik. With great service and competitive prices, it is a good choice for anyone hoping to drive around Iceland, with an average age of just 18 months for their car fleet.

Not only do they offer a wide range of cars, but they also have their own line of campervans, the Go Campers. This allows you to sleep in your campervan at designated campsites around the country, saving you money on booking hotel rooms in Iceland.