The Top 10 Souvenirs from Iceland

The Best Souvenirs From Iceland

There are so many fun things to buy in Iceland that reflect the local culture, history, and nature. Read on for the best souvenirs to look for during your trip!

10. Icelandic Music

Photo from Smekkleysa (Bad Taste Records)

Iceland's music scene is incredibly diverse and features many great artists. It isn't just Björk anymore; artists like Sigur Rós, Of Monsters and Men, Kaleo, and in the past year or so, Laufey have soared in popularity internationally, with many more locally known artists making great music. As a result, there are many record shops around Reykjavik where you can browse Icelandic records and CDs and discover new artists.

Lucky Records, Smekkleysa, 12 Tónar, and the Reykjavik Record Shop have a great selection right in the downtown area of Reykjavik. Those working in the record stores are passionate about the incredible sounds of this nation and will be more than happy to help and recommend!

For a deeper insight into Icelandic music history, check out the Icelandic Punk Museum in downtown Reykjavik. Also, don't miss out on a visit to the Icelandic Museum of Rock 'n' Roll, which is a short drive from Keflavik Airport.

9. Icelandic Literature

Photo from Joopy.

Icelanders famously love books, with approximately one in ten people publishing one during their life! In 2011, Reykjavik became a UNESCO City of Literature, celebrating the country's literary tradition that traces back all the way to the 11th century. The medieval Icelandic Sagas are famous, featuring epic tales of Viking-age rivalries and exploration that went on to inspire works like the Lord of the Rings. Literature has remained central to Icelandic life ever since.

These works have been translated into English and many other languages, and you can find them in most bookstores in Iceland. For other classic works, you can't go wrong picking up a book by Nobel laureate Halldór Laxness, which captures Iceland’s rural life and social changes in unforgettable novels like Independent People, Salka Valka, The Atom Station, and more.

For newer works, authors like Arnaldur Indriðason, Yrsa Sigurðardóttir, and Ragnar Jónasson bring Iceland’s eerie landscapes to life with their internationally renowned crime novels, blending suspense with the island's atmospheric beauty.

Many Icelandic books are available in English at local bookstores, though you can find many modern works in multiple languages worldwide. Whether you choose a classic saga or a modern thriller, Icelandic literature offers a lasting connection to the country’s cultural heart and spirit.

To dive deeper into Iceland's literary heritage, consider exploring the medieval Icelandic Sagas, which inspired works like 'The Lord of the Rings.' Additionally, Nobel laureate Halldór Laxness’s novels, such as 'Independent People' and 'Salka Valka,' offer profound insights into Icelandic culture and history. These can be found in major bookstores in Reykjavik or online.

• Read more about Icelandic Literature for Beginners

8. Icelandic Fish Skin Items

Photo from Felipe Tofani.

Icelandic fish skin products are a unique and sustainable souvenir, perfect for anyone looking to take home something special. With a strong fishing culture, Iceland has found creative ways to use every part of the fish, including turning the skin into leather, which would otherwise have been discarded. This eco-friendly practice results in accessories with a distinct, natural texture that stands out from traditional leather goods.

Fish skin, especially from cod, salmon, and wolffish, is carefully dried and processed to make items like wallets, bags, belts, and even jewelry. Each piece has its own unique pattern and feel, making it one of a kind while also durable and environmentally conscious.

You can find Icelandic design items from fish skin in galleries like Kirsuberjatréð, just next to the Ingolfstorg square in downtown Reykjavik. These accessories are a memorable way to bring a piece of Iceland’s fishing heritage home with you.

• See also: Top 10 Seafood Restaurants in Reykjavik

7. Icelandic Photography

As the incredible nature is what draws most visitors to Iceland, it only makes sense to bring it home with you! This is why nature photography prints are one of the best things to buy in Iceland, as you can choose from a small size to display on a shelf or huge ones to hang on a statement wall.

The go-to place for nature prints in Iceland is Iurie Fine Art. They have three locations in downtown Reykjavik and showcase the work of renowned Iceland-based photographer Iurie Belegurschi, who captures the country's landscapes in incredible ways.

It's well worth stopping by to admire the nature scenes, and if a piece captures your interest, you can usually find a print on canvas, glass, or aluminum and in different sizes. Some pieces are compact enough to fit in a suitcase, and for larger ones, the gallery offers convenient overseas delivery, so you can easily bring Iceland’s landscapes home with you. You can also browse and order online later.

• Learn about Photography in Iceland
• See also: Best Itineraries for Photography Lovers in Iceland

6. Icelandic Outerwear

Icelandic outerwear is a practical and stylish souvenir, perfect for those who want to bring home a bit of Iceland’s outdoor spirit. With a cold, windy climate, locals know the value of high-quality outerwear that can withstand the elements. One of the most iconic Icelandic brands for this is 66°North, which has been producing durable outdoor clothing since 1926.

66°North specializes in coats, jackets, and other outerwear designed for extreme weather, originally made for Icelandic fishermen braving the North Atlantic. Today, the brand is known worldwide for its high-performance gear, which includes windproof, waterproof, and insulated items that blend functionality with modern style. Their jackets, in particular, are popular for both everyday wear and outdoor adventures, offering warmth and comfort in even the harshest conditions.

You can find 66°North stores throughout Iceland, with multiple locations in Reykjavik, making it easy to pick up a jacket or coat that will remind you of Iceland’s rugged landscape every time you wear it. If you prefer something lighter, they also make sweaters, t-shirts, swimsuits, and stylish accessories!

It's well worth checking out for an iconic piece of Icelandic design, and if you've booked a trip, accommodation, rental car, or tour with Guide to Iceland, you can get a 20% discount off all 66° North clothing through your VIP Club access!

• Learn more about the History of 66°North: Keeping Iceland Warm for a Century
• Plan your trip with What to Wear in Iceland: The Ultimate Guide for All Seasons

5. Icelandic Skin Care Products

Icelandic skincare products are popular souvenirs, capturing the island’s natural beauty and wellness culture in every bottle. Known for pure, natural ingredients like geothermal minerals, Arctic seaweed, and healing botanicals, Icelandic skincare is crafted to refresh and rejuvenate.

One standout Icelandic brand is Soley Organics, known for its luxurious, all-natural skincare products. You can even purchase the exact products used in some of Iceland’s best hotels and spas, such as Hotel Geysir and Fontana Spa.

If you're planning to visit Fontana Spa, a relaxing geothermal retreat in Laugarvatn, book your Fontana tickets for the chance to try their exclusive treatments and enjoy the cozy lakeside atmosphere.

The great news? You can bring these incredible products home! Soley Organics offers a 20% discount at their Reykjavik store for Guide to Iceland customers. It’s the perfect opportunity to stock up on skincare that leaves you feeling pampered and refreshed.

Another popular attraction that’s brought Icelandic skincare to the spotlight is the Sky Lagoon, a geothermal spa that's just a 15-minute drive from downtown Reykjavik. It's famous for its seven-step ritual experience that includes a body scrub made with Icelandic sea salt and minerals.

The Sky Lagoon body scrub exfoliates and softens skin, leaving it deeply refreshed. This scrub is inspired by traditional Icelandic bathing practices, making it a memorable part of the spa experience, and it's one of the key items in the Sky Lagoon skincare line.

As visiting this geothermal spa is one of the most popular things to do when visiting Iceland, don't forget to book your Sky Lagoon admission ahead of time. You can try out their signature products during your visit and, if you love them, pick up a few at the boutique by the spa exit. If you are a Guide to Iceland customer, you can even claim a 15% discount off their products through your VIP Club access!

• Read about the 30 Best Hot Springs and Geothermal Pools in Iceland

4. Icelandic Artworks

Photo from Art Gallery 101.

Icelandic art, like paintings and ceramics, is a fantastic souvenir choice. There are multiple galleries around Reykjavik where you can find works by local artists, and you're sure to find something that suits your tastes. Iceland is home to some fantastic artists, so you can find many unique pieces to bring back home.

Ceramics are also a solid option, whether you want something practical like a cup, bowl, or plate or a purely decorative item that captures the local spirit. While these are generally on the pricier side, a lovely work of art will stay with you for a lifetime, and you're sure to have something truly unique!

If you can't fit a large painting in your luggage, galleries and art stores can send the artwork to your home address for a small price.

• Learn all about the Top 12 Art Museums and Galleries in Reykjavik

3. Icelandic Alcohol

Icelandic alcohol is a great souvenir and a fun way to bring a taste of Iceland home. One of the most famous options is Brennivín, Iceland’s signature spirit, often nicknamed “Black Death.” Made from fermented potatoes or grain mash and flavored with caraway seeds, it’s a strong drink that’s part of traditional Icelandic culture. Locals sometimes drink it while eating fermented shark, but you can skip that part and just enjoy the unique taste!

Although beer has only been legal in Iceland since 1989, the industry and its production have boomed in recent years. Iceland is home to a fun craft beer scene, offering brews that capture the island’s unique flavors. Local breweries experiment with ingredients you won’t typically find in beers, such as Arctic thyme, kelp, and berries from Iceland’s rugged landscape. These special flavors give Icelandic beer a taste that’s both different and memorable.

Iceland also makes gin and vodka. Reyka Vodka and Himbrimi Gin use local herbs, adding an Icelandic twist. If you're feeling brave, you can go for Opal, which is based on a licorice candy of the same name. It's thick, strong, and maybe not for everyone, but if you like Icelandic licorice, it's fun to try!

Alcohol can only be bought in two places outside bars and restaurants: the government-run alcohol stores called Vinbudin and the duty-free store at Keflavik International Airport. This is the most convenient place to pick up your desired drink, and it will also be slightly more affordable there.

• Read about the Best Breweries and Distilleries to Visit in Iceland
• See more: The Ultimate Guide to Icelandic Liquor and Spirits
• See also: What is Brennivín and How Is It Made?

2. Icelandic Food and Candy

Food items make for excellent souvenirs, as you can bring a taste of Iceland's distinct flavors home with you! Candy is a popular option, and you'll find plenty of delicious treats to try during your visit, especially if you're into licorice. Kronan, one of Iceland's largest supermarket chains, offers a wide variety of local candies, including many licorice options, all at affordable prices.

Icelandic black licorice, or "lakkrís," is soft and salty and pairs perfectly with chocolate, which is why you'll find a lot of candies featuring the delightful combination. You can also get more specialty items like the famous Omnom chocolates, with or without licorice!

If you’re more interested in savory Icelandic foods, smoked lamb, dried fish snacks, and geothermal rye bread are excellent choices. They showcase Iceland’s use of natural ingredients and traditional preservation methods. These edible souvenirs are both unique and easy to carry home, making them a delightful memory of Iceland’s flavors.

Many shops carry locally made sea salt infused with flavors like lava, herbs, and even licorice, which is perfect for cooking at home. You can also get unique spices and teas made from Icelandic nature. Whether you’re looking for savory, sweet, or something truly Icelandic, food items make memorable, delicious souvenirs to share with friends or enjoy all by yourself!

• Learn all about Icelandic Candy & Chocolate - A Short and Sweet Overview

1. Traditional Lopapeysa Sweaters and Wool Accessories

Icelandic lopapeysa sweaters are one of Iceland’s most iconic souvenirs, known for their warmth, unique patterns, and cultural significance. They have a protected designation of origin or "PDO" and have to meet certain criteria to be considered authentic!

These traditional sweaters are made from Icelandic sheep’s wool and hand-knitted in Iceland. They're perfect for keeping out the cold and are naturally water-resistant. The distinct circular patterns around the neck, called the yoke, are inspired by Iceland’s landscape and history, giving each sweater a traditional yet timeless look.

They're an iconic part of any Icelander's wardrobe and, in a way, serve as an unofficial national costume. You'll see many Icelanders wearing these sweaters at cultural gatherings like outdoor festivals and the "réttir" sheep sorting in the fall. They've even been given as symbolic gifts of friendship to world leaders!

If you don't want a full sweater, Icelandic wool is also used to make a range of other accessories, like scarves, hats, gloves, and socks. These items are just as warm and practical, ideal for layering during cold weather. If you live in a warm climate and won't have much use for these items back home, you can also find art made from Icelandic wool!

You can find authentic lopapeysa and other wool accessories in stores like the Handknitting Association of Iceland in downtown Reykjavik, where each piece is handmade with care. They’re a wonderful way to stay warm while remembering your Icelandic adventure!

• Learn all about Lopapeysa: Ultimate Guide to Traditional Icelandic Sweaters and Wool
• Also, check out the Icelandic Sheep: The Ultimate Guide

Best Places for Souvenirs in Reykjavik

There are many locations around Reykjavik where you can browse and find great Icelandic souvenirs. Read on for the best places to find souvenirs in Reykjavik that keep Iceland in your memory.

4. Hjarta Reykjavikur

Photo from Hjarta Reykjavíkur

Hjarta Reykjavíkur, or "Heart of Reykjavik," is a must-visit shop when souvenir hunting in downtown Reykjavik, especially if you’re looking for locally made items with a modern twist. It's located on Laugavegur, the city’s main shopping street, and offers colorful posters, puzzles, cups, and more, featuring the iconic houses in Reykjavik. Many of them also celebrate the many cats you can spot around the city, some of which have a fan following on social media, like the famous cat Baktus!

The shop specializes in products with a playful, colorful aesthetic that sets it apart from more traditional souvenir stores. This makes it an ideal spot to pick up fun gifts from Iceland that capture the local style and charm.

3. Fichersund Perfumes

Photo from Fichersund

Fischersund in Reykjavik is a fantastic spot for one-of-a-kind scents that make for very unique souvenirs form Iceland. It was founded by a group of siblings and their partners, including Jónsi from the band Sigur Rós, and it's a must-visit for anyone who likes perfumes and unique scents.

The perfumery uses natural ingredients to create fragrances that capture Iceland’s wild landscape. With earthy, smoky, and herbal notes, these perfumes remind you of Iceland’s lava fields, moss fields, and fresh ocean air.

The shop itself, located on Fischersund street, is cozy and atmospheric, giving visitors a full sensory experience. Besides perfumes, they also make candles, oils, and soaps, each with Icelandic-inspired scents. These products make amazing souvenirs, offering a great way to remember the feeling of Iceland’s landscapes long after you head back home.

2. Kolaportid Flea Market

Photo from Wikimedia, Creative Commons, by Karl Gunnarsson. No edits made.

Kolaportid is Iceland’s largest flea market, located right by Reykjavik’s Old Harbor, and it’s a fantastic spot for finding unique souvenirs. Open on weekends, this indoor market offers a wide variety of items, from traditional Icelandic foods like dried fish to local candies. It’s also a great place to find vintage items, secondhand clothing, handmade jewelry, and quirky Icelandic memorabilia!

This is the go-to for anyone looking for souvenirs that capture the local culture, often at more affordable prices than typical tourist shops. You’ll find vendors selling Icelandic wool products, such as scarves and mittens, and you might even come across authentic lopapeysa sweaters. Exploring Kolaportid gives a real sense of Icelandic life, and there’s always something unexpected to discover, making it a fun and budget-friendly shopping experience.

1. The Handknitting Association of Iceland

As the traditional lopapeysa sweaters claimed first place for the best souvenirs, it only makes sense to highlight the best place to buy them. Your go-to stop for authentic lopapeysa sweaters is at the Handknitting Association of Iceland.

This shop offers an impressive selection of traditional Icelandic woolen items, including the famous Icelandic sweaters, hats, scarves, and mittens. Each item is handmade by skilled Icelandic knitters, using locally sourced wool that is known for its warmth and durability.

The Handknitting Association is dedicated to preserving Icelandic knitting and supporting local artisans, so shopping here actually means taking home a piece of Icelandic culture. The shop also offers knitting kits and patterns, perfect for those who want to try their hand at creating their own Icelandic knitwear!

Best Places for Souvenirs in Iceland

You can find great souvenirs in stores and markets all around Iceland, and here are the best places to add to your itinerary.

3. The Christmas House (Akureyri)

If you're planning to explore North Iceland, a visit to Akureyri is a must, and while you're there, don’t miss the Christmas House. This cozy shop is a great spot to find Christmas decorations, Icelandic Yule Lad figurines, and other unique souvenirs inspired by Icelandic holiday traditions. Even if you're visiting in the middle of summer, make sure to stop by for the festive atmosphere!

Many of the items are handmade and reflect Icelandic Christmas traditions, making it a perfect stop for those looking for something special to take home. The Christmas House is a welcoming place where you can enjoy the warmth of Icelandic holiday charm year-round. It's a 15-minute drive from downtown Akureyri and a fun addition to all North Iceland self-drive tours.

• Learn all about Christmas in Iceland
• See also: 13 Best Things to Do in Akureyri (and Nearby)

2. Solheimar Eco Village (Golden Circle)

Located within the Golden Circle area, stop by the Solheimar Eco-Village. It's a sustainable and inclusive community that focuses on eco-friendly living, and it's where you'll find the Vala shop and art gallery. It offers a range of handmade products created by local artisans, many of whom live in Solheimar.

From handcrafted soaps and candles to pottery, woolen items, and art, each product is made with care and a focus on environmental impact. Solheimar also produces organic food and goods, offering things like locally made jams and herbal teas.

Visiting the village not only supports local artisans but also provides insight into sustainable living practices, making it a perfect stop for travelers interested in meaningful souvenirs. It's a one-and-a-half-hour drive from Reykjavik if you have a rental car and a great spot when exploring the main Golden Circle sights.

• Learn more with the Ultimate Guide to Iceland's Golden Circle

1. UNA Local Product Store (South Coast)

Photo from Sveitabúðin UNA - UNA Local Product

If you're planning to rent an affordable car and want to explore the South Coast, you can make a fun stop in the town of Hvolsvollur. It's where you'll find the UNA Local Product store, or "Sveitabúðin Una," which is the perfect place for finding locally made souvenirs!

Most of the products are made by people from the surrounding area. UNA’s focus on supporting artists and makers means each item comes with a connection to Iceland’s culture and community. It’s an ideal stop for travelers who want to bring home a meaningful, authentic souvenir that represents Iceland.

The store is an hour and a half's drive from downtown Reykjavik and just 20 minutes from the Seljalandsfoss waterfall. This makes it a convenient Ring Road stop along the South Coast!

• See also: The Ultimate Guide to Iceland's South Coast

Shopping Tips for Visitors

Here are some good things to know before going shopping in Iceland!

Save with tax-free shopping

Maximize your shopping experience by taking advantage of Iceland’s tax-free shopping scheme, available for purchases over 6,000 ISK.

Enjoy your VIP Club discounts

Members of the Guide to Iceland VIP Club can enjoy exclusive discounts at some of the best restaurants, cafés, bars, and stores in Iceland, so make sure to claim your offers to save when shopping!

Cards are accepted almost everywhere

Credit and debit cards are widely accepted in Iceland, even for small purchases, so there's no need to carry large amounts of cash. You'll mostly need cash for shopping at flea markets like Kolaportid.

Plan ahead for opening hours on weekends

Many stores in Reykjavik have shorter opening hours on Saturdays and are closed on Sundays, so plan your shopping accordingly!

We hope you find this guide helpful when searching for the best souvenirs to buy in Iceland! Which items would you love to get? Is there something we missed? Have you visited Iceland before? Share your thoughts in the comment section below!