The Top 10 Souvenirs from Iceland
- Top Souvenirs to Get in Iceland
- 10. Icelandic Music
- 9. Icelandic Literature
- 8. Icelandic Food and Candy
- 7. Icelandic Alcohol
- 6. Icelandic Artworks
- 5. Icelandic Fish Skin Items
- 4. Icelandic Photography
- 3. Icelandic Skin Care Products
- 2. Icelandic Outerwear
- 1. Traditional Lopapeysa Sweaters and Wool Accessories
- Unique Places for Souvenirs
- Kolaportid Flea Market
- Hjarta Reykjavikur
- Fichersund Perfumes
- UNA Local Product Store
Wondering what to buy in Iceland but uncertain about which souvenirs are the best? Choosing items that best represent the country can be tricky, especially to serve as a reminder of your time there. Read on for the top souvenirs to get in Iceland and where to find them!
During your visit to Reykjavik, it won’t take long to notice that most souvenir shops are filled with puffin plushies and stuffed polar bears. While these cute items might catch your eye, they don’t exactly scream authentic Iceland. In fact, with only puffins being native to the country, you’ll quickly see that some souvenirs cater more to tourists than they represent Iceland’s unique culture.
If you want to explore Reykjavik’s best shopping spots and find something truly special, consider renting a car to navigate the city’s roads or going for this convenient Reykjavik shopping tour. You’ll have easy access to shopping centers and local spots, all while staying close to your accommodation in Reykjavik. But when it comes to picking out souvenirs, there are plenty of options that go beyond the typical tourist items.
Iceland has a rich culture, stunning nature, and a unique sense of humor that’s reflected in many of the country’s best souvenirs. From cozy knitwear and handcrafted items to Icelandic chocolate and literature, there’s something for everyone. Whether you’re shopping for family and friends or looking for a special keepsake for yourself, read on to discover the most authentic and memorable souvenirs Iceland has to offer!
- Find out more about Best Shops in Reykjavik | A Local Guide to the City's Gems
- Explore our guide to the 9 Worst Tourist Traps in Iceland
Top Souvenirs to Get in Iceland
There are so many fun things to get in Iceland that reflect the local culture, history and nature. Read on for the best souvenirs to look for during your trip!
10. Icelandic Music
Photo from Smekkleysa (Bad Taste Records)
Iceland's music scene is incredibly diverse and features many great artists. It isn't just Björk anymore; artists like Sigur Rós, Of Monsters and Men, Kaleo, and most recently, Laufey have soared in popularity internationally, with many more locally known artists making great music. As a result, there are many record shops around Reykjavik where you can browse Icelandic records and CDs and discover new artists.
Lucky Records, Smekkleysa, 12 Tónar, and the Reykjavik Record Shop have a great selection right in the downtown area of Reykjavik. Those working in the record stores are passionate about the incredible sounds of this nation and will be more than happy to help and recommend!
For a deeper insight into Icelandic music history, check out the Icelandic Punk Museum in downtown Reykjavik. Also, don't miss out on a visit to the Icelandic Museum of Rock 'n' Roll, which is a short drive from Keflavik Airport.
9. Icelandic Literature
Photo from Joopy.
Icelanders famously love books, with approximately one in ten people publishing one during their life! In 2011, Reykjavik became a UNESCO City of Literature, celebrating the country's literary tradition that traces back all the way to the 11th century. The medieval Icelandic Sagas are famous, featuring epic tales of Viking-age rivalries and exploration that went on to inspire works like the Lord of the Rings. Literature has remained central to Icelandic life ever since.
These works have been translated into English and many other languages, and you can find them in most bookstores in Iceland. For other classic works, you can't go wrong picking up a book by Nobel laureate Halldór Laxness, which captures Iceland’s rural life and social changes in unforgettable novels like Independent People, Salka Valka, The Atom Station, and more.
For more modern works, authors like Arnaldur Indriðason, Yrsa Sigurðardóttir, and Ragnar Jónasson bring Iceland’s eerie landscapes to life with their internationally renowned crime novels, blending suspense with the island's atmospheric beauty.
Many Icelandic books are available in English at local bookstores, though you can find many modern works in multiple languages worldwide. Whether you choose a classic saga or a modern thriller, Icelandic literature offers a lasting connection to the country’s cultural heart and spirit.
- Read more about Icelandic Literature for Beginners
8. Icelandic Food and Candy
Food items make for excellent souvenirs, as you can bring a taste of Iceland's distinct flavors home with you! Candy is a popular option, and you'll find plenty of delicious treats to try during your visit, especially if you're into licorice.
Icelandic black licorice, or "lakkrís," is soft and salty and pairs perfectly with chocolate, which is why you'll find a lot of candies featuring the delightful combination. You can also get more specialty items like the famous Omnom chocolates, with or without licorice!
If you’re more interested in savory Icelandic foods, smoked lamb, dried fish snacks, and geothermal rye bread are excellent choices. They showcase Iceland’s use of natural ingredients and traditional preservation methods. These edible souvenirs are both unique and easy to carry home, making them a delightful memory of Iceland’s flavors.
Many shops carry locally made sea salt infused with flavors like lava, herbs, and even licorice, which is perfect for cooking at home. You can also get unique spices and teas made from Icelandic nature. Whether you’re looking for savory, sweet, or something truly Icelandic, food items make memorable, delicious souvenirs to share with friends or enjoy all by yourself!
- Learn all about Icelandic Candy & Chocolate - A Short and Sweet Overview
7. Icelandic Alcohol
Icelandic alcohol is a great souvenir and a fun way to bring a taste of Iceland home. One of the most famous options is Brennivín, Iceland’s signature spirit, often nicknamed “Black Death.” Made from fermented potatoes or grain mash and flavored with caraway seeds, it’s a strong drink that’s part of traditional Icelandic culture. Locals sometimes drink it while eating fermented shark, but you can skip that part and just enjoy the unique taste!
Although beer has only been legal in Iceland since 1989, the industry and its production have boomed in recent years. Iceland is home to a fun craft beer scene, offering brews that capture the island’s unique flavors. Local breweries experiment with ingredients you won’t typically find in beers, such as Arctic thyme, kelp, and berries from Iceland’s rugged landscape. These special flavors give Icelandic beer a taste that’s both different and memorable.
Iceland also makes gin and vodka. Reyka Vodka and Himbrimi Gin use local herbs, adding an Icelandic twist. If you're feeling brave, you can go for Opal, which is based on a licorice candy of the same name. It's thick, strong, and maybe not for everyone, but if you like Icelandic licorice, it's fun to try!
Alcohol can only be bought in two places outside bars and restaurants: the government-run alcohol stores called Vinbudin and the duty-free store at Keflavik International Airport. This is the most convenient place to pick up your desired drink, and it will also be slightly more affordable there.
- Read about the Best Breweries and Distilleries to Visit in Iceland
- See more: The Ultimate Guide to Icelandic Liquor and Spirits
- See also: What is Brennivín and How Is It Made?
6. Icelandic Artworks
Photo from Art Gallery 101.
Icelandic art, like paintings and ceramics, is a fantastic souvenir choice. There are multiple galleries around Reykjavik where you can find works by local artists, and you're sure to find something that suits your tastes. Iceland is home to some fantastic artists, so you can find many unique pieces to bring back home.
Ceramics are also a solid option, whether you want something practical like a cup, bowl, or plate or a purely decorative item that captures the local spirit. While these are generally on the pricier side, a lovely work of art will stay with you for a lifetime, and you're sure to have something truly unique!
If you can't fit a large painting in your luggage, galleries and art stores can send the artwork to your home address for a small price.
- Learn all about the Top 12 Art Museums and Galleries in Reykjavik
5. Icelandic Fish Skin Items
Photo from Felipe Tofani.
Icelandic fish skin products are a unique and sustainable souvenir, perfect for anyone looking to take home something special. With a strong fishing culture, Iceland has found creative ways to use every part of the fish, including turning the skin into leather, which would otherwise have been discarded. This eco-friendly practice results in accessories with a distinct, natural texture that stands out from traditional leather goods.
Fish skin, especially from cod, salmon, and wolffish, is carefully dried and processed to make items like wallets, bags, belts, and even jewelry. Each piece has its own unique pattern and feel, making it one of a kind while also durable and environmentally conscious.
You can find Icelandic design items from fish skin in galleries like Kirsuberjatréð, just next to the Ingolfstorg square in downtown Reykjavik. These accessories are a memorable way to bring a piece of Iceland’s fishing heritage home with you.
- See also: Best Seafood Restaurants in Reykjavik
4. Icelandic Photography
As the incredible nature is what draws most visitors to Iceland, it only makes sense to bring it home with you! This is why nature photography prints are one of the best souvenirs to get in Iceland, as you can choose from a small size to display on a shelf or huge ones to hang on a statement wall.
The go-to place for nature prints in Iceland is Iurie Fine Art. They have three locations in downtown Reykjavik and showcase the work of renowned Iceland-based photographer Iurie Belegurschi, who captures the country's landscapes in incredible ways.
It's well worth stopping by to admire the nature scenes, and if a piece captures your interest, you can usually find a print on canvas, glass, or aluminum and in different sizes. Some pieces are compact enough to fit in a suitcase, and for larger ones, the gallery offers convenient overseas delivery, so you can easily bring Iceland’s landscapes home with you.
- Learn about Photography in Iceland
- See also: Best Itineraries for Photography Lovers in Iceland
3. Icelandic Skin Care Products
Icelandic skincare products are popular souvenirs, capturing the island’s natural beauty and wellness culture in every bottle. Known for pure, natural ingredients like geothermal minerals, Arctic seaweed, and healing botanicals, Icelandic skincare is crafted to refresh and rejuvenate.
A popular attraction that’s brought Icelandic skincare to the spotlight is the Sky Lagoon, a geothermal spa that's just a 15-minute drive from downtown Reykjavik. It's famous for its seven-step ritual experience that includes a body scrub made with Icelandic sea salt and minerals.
The Sky Lagoon body scrub exfoliates and softens skin, leaving it deeply refreshed. This scrub is inspired by traditional Icelandic bathing practices, making it a memorable part of the spa experience, and it's one of the key items in the Sky Lagoon skincare line.
As visiting this geothermal spa is one of the most popular things to do when visiting Iceland, don't forget to book your Sky Lagoon admission ahead of time. You can try out their signature products during your visit and, if you love them, pick up a few at the boutique by the spa exit. If you are a Guide to Iceland customer, you can even claim a 15% discount off their products through your VIP Club access!
- Read about the 30 Best Hot Springs and Geothermal Pools in Iceland
2. Icelandic Outerwear
Icelandic outerwear is a practical and stylish souvenir, perfect for those who want to bring home a bit of Iceland’s outdoor spirit. With a cold, windy climate, locals know the value of high-quality outerwear that can withstand the elements. One of the most iconic Icelandic brands for this is 66°North, which has been producing durable outdoor clothing since 1926.
66°North specializes in coats, jackets, and other outerwear designed for extreme weather, originally made for Icelandic fishermen braving the North Atlantic. Today, the brand is known worldwide for its high-performance gear, which includes windproof, waterproof, and insulated items that blend functionality with modern style. Their jackets, in particular, are popular for both everyday wear and outdoor adventures, offering warmth and comfort in even the harshest conditions.
You can find 66°North stores throughout Iceland, with multiple locations in Reykjavik, making it easy to pick up a jacket or coat that will remind you of Iceland’s rugged landscape every time you wear it. If you prefer something lighter, they also make sweaters, t-shirts, swimsuits, and stylish accessories!
It's well worth checking out for an iconic piece of Icelandic design, and if you've booked a trip, accommodation, rental car, or tour with Guide to Iceland, you can get a 20% discount off all 66° North clothing through your VIP Club access!
- Learn more about the History of 66°North: Keeping Iceland Warm for a Century
- Plan your trip with What to Wear in Iceland: The Ultimate Guide for All Seasons
1. Traditional Lopapeysa Sweaters and Wool Accessories
Icelandic lopapeysa sweaters are one of Iceland’s most iconic souvenirs, known for their warmth, unique patterns, and cultural significance. They have a protected designation of origin or "PDO" and have to meet certain criteria to be considered authentic!
These traditional sweaters are made from Icelandic sheep’s wool and hand-knitted in Iceland. They're perfect for keeping out the cold and are naturally water-resistant. The distinct circular patterns around the neck, called the yoke, are inspired by Iceland’s landscape and history, giving each sweater a traditional yet timeless look.
Photo from the Crystal Blue Ice Cave | Super Jeep from Jokulsarlon
If you don't want a full sweater, Icelandic wool is also used to make a range of other accessories, like scarves, hats, gloves, and socks. These items are just as warm and practical, ideal for layering during cold weather. If you live in a warm climate and won't have much use for these items back home, you can also find art made from Icelandic wool!
You can find authentic lopapeysa and other wool accessories in stores like the Handknitting Association of Iceland in downtown Reykjavik, where each piece is handmade with care. They’re a wonderful way to stay warm while remembering your Icelandic adventure!
- Learn all about Lopapeysa: Ultimate Guide to Traditional Icelandic Sweaters and Wool
- Also, check out the Icelandic Sheep: The Ultimate Guide
Unique Places for Souvenirs
While the above souvenir choices reflect the diverse culture of Iceland, they're not the only options for what to get! There are many locations across the country where you can browse and find Icelandic souvenirs. Read on for the best places to find other souvenirs that keep Iceland in your memory.
Kolaportid Flea Market
Photo from Wikimedia, Creative Commons, by Karl Gunnarsson. No edits made.
Kolaportid is Iceland’s largest flea market, located right by Reykjavik’s Old Harbor, and it’s a fantastic spot for finding unique souvenirs. Open on weekends, this indoor market offers a wide variety of items, from traditional Icelandic foods like dried fish to local candies. It’s also a great place to find vintage items, secondhand clothing, handmade jewelry, and quirky Icelandic memorabilia!
This is the go-to for anyone looking for souvenirs that capture the local culture, often at more affordable prices than typical tourist shops. You’ll find vendors selling Icelandic wool products, such as scarves and mittens, and you might even come across authentic lopapeysa sweaters. Exploring Kolaportid gives a real sense of Icelandic life, and there’s always something unexpected to discover, making it a fun and budget-friendly shopping experience.
Hjarta Reykjavikur
Photo from Hjarta Reykjavíkur
Hjarta Reykjavíkur, or "Heart of Reykjavik," is a must-visit shop when souvenir hunting in downtown Reykjavik, especially if you’re looking for locally made items with a modern twist. It's located on Laugavegur, the city’s main shopping street, and offers colorful posters, puzzles, cups, and more, featuring the iconic houses in Reykjavik. Many of them also celebrate the many cats you can spot around the city, some of which have a fan following!
The shop specializes in products with a playful, colorful aesthetic that sets it apart from more traditional souvenir stores. This makes it an ideal spot to pick up fun gifts that capture Iceland’s style and charm.
Fichersund Perfumes
Photo from Fichersund
Fischersund in Reykjavik is a cool spot for one-of-a-kind, Iceland-inspired scents. It was founded by a group of siblings and their partners, including Jónsi from the band Sigur Rós, and it's a must-visit for anyone who likes perfumes and unique scents.
The perfumery uses natural ingredients to create fragrances that capture Iceland’s wild landscape. With earthy, smoky, and herbal notes, these perfumes remind you of Iceland’s lava fields, moss fields, and fresh ocean air.
The shop itself, located on Fischersund street, is cozy and atmospheric, giving visitors a full sensory experience. Besides perfumes, they also make candles, oils, and soaps, each with Icelandic-inspired scents. Visiting Fischersund is an experience in itself, so it's well worth a stop. These products make amazing souvenirs, offering a great way to remember the feeling of Iceland’s landscapes long after you head back home.
UNA Local Product Store
Photo from Sveitabúðin UNA - UNA Local Product
If you're planning to rent an affordable car and want to explore the South Coast, you can make a fun stop in the town of Hvolsvollur. It's where you'll find the UNA Local Product store, or "Sveitabúðin Una," which is the perfect place for finding locally made souvenirs!
Most of the products are made by people from the surrounding area. UNA’s focus on supporting artists and makers means each item comes with a connection to Iceland’s culture and community. It’s an ideal stop for travelers who want to bring home a meaningful, authentic souvenir that represents Iceland.
The store is an hour and a half's drive from downtown Reykjavik and just 20 minutes from the Seljalandsfoss waterfall. This makes it a convenient Ring Road stop along the South Coast!
- Learn more: The Ultimate Guide to Iceland's South Coast
We hope you find this guide helpful when searching for the best souvenirs to buy in Iceland! Which items would you love to get? Is there something we missed? Have you visited Iceland before? Share your thoughts in the comment section below!
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