Reykjavik may be relatively small, but it’s packed with shops that reflect the city’s dynamic blend of old and new. Chances are, if you’re visiting Iceland, you’ll find yourself strolling down Laugavegur Street, Reykjavik’s main shopping street — a lively area of the city.
While Laugavegur is a great starting point, many of the best shops in Reykjavik are also found just steps away on neighboring streets like Skolavordustigur and Hverfisgata. If you venture a little further to the Grandi Harbor District, you'll find renovated warehouses now housing trendy boutiques, chocolatiers, and concept stores that showcase Reykjavik’s evolving style and creativity.
If you're eager to shop with expert guidance, consider joining a guided shopping tour in Reykjavik that combines a shopping experience with a cultural city tour.
With the VIP Club of Guide to Iceland, you can get great discounts and special offers at many of the shops in Reykjavik and beyond. It is accessible to all customers of Guide to Iceland, and the multiple shops in this article are part of the club.
Whether you're on the hunt for souvenirs, seeking Icelandic design, or looking for quirky secondhand finds, this guide to the best shopping in Reykjavik has you covered. Let your Reykjavik shopping adventure begin!
Key Takeaways
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Unique local brands: Shopping in Reykjavik offers a chance to explore original Icelandic brands, from outdoor gear to high-end fashion and handmade crafts.
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Historic shops and family-owned stores: Many of the best shops in Reykjavik have been family-run for generations, preserving Icelandic heritage and craftsmanship.
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More than just souvenirs: Beyond the typical souvenirs, shoppers can find high-quality, locally designed clothing, jewelry, and home decor that showcase Iceland’s creativity.
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Tours: Guided tours across Reykjavik allow you to explore unique local shops, meet Icelandic artisans, and discover the stories behind the city's original brands.
- Find out the Top Things to Do in Reykjavik
- Discover the essential The Ultimate Guide to Downtown Reykjavik
Best Reykjavik Souvenir Shops
Here are some of the must-visit souvenir shops in Reykjavik.
Iurie Fine Art
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Address: Skolavordustigur 6, Laugavegur 25, Tryggvagata 23, 101 Reykjavik
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Opening hours: Daily: 10 AM–6 PM
If you're interested in photography and want to bring a bit of Iceland's nature home with you, then you should stop by Iurie Fine Art when you're exploring Reykjavik. This gallery has three locations in the downtown area and showcases the work of photographer Iurie Belegurschi, who's known for capturing Icelandic nature in incredible ways.
It's well worth stopping by to admire the landscapes, and if you'd like to bring a print home, there's a variety available and different sizes to choose from. They're made from high-quality materials like canvas, glass, or aluminum.
If you find a piece you love, you can easily bring smaller prints on a flight, while larger ones can be shipped directly to your home. Whether you're on the lookout for new art or not, don't forget to stop by Iurie Fine Art to see Iceland's landscapes like you've never seen before.
Fichersund
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Address: Fischersund 3, Reykjavik
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Opening hours: Monday–Friday: 12 PM–6 PM | Saturday: 12 PM–5 PM | Sunday: Closed
If you’re looking for a truly unique souvenir that captures the essence of Iceland, Fischersund is a must-visit. Founded in 2017, this family-run perfumery and art collective, led by siblings Jónsi (of the famous band Sigur Ros), Lilja, Ingibjörg, Sigurrós, and their partners, creates handcrafted scents inspired by Iceland's natural landscapes.
Nestled in a charming part of Reykjavik, Fischersund offers more than just fragrances — it’s an immersive sensory experience.
Each fragrance is an artful blend of native herbs, flowers, and other elements that evoke the raw beauty of Icelandic nature. What sets Fischersund apart is the immersive experience it offers. Beyond bespoke perfumes, you can explore candles, skincare, and music — all designed to evoke Iceland’s rugged landscapes.
The perfumes, handcrafted with Icelandic oils and sustainably packaged, blend nostalgia, poetry, and music to transport you to the heart of Iceland’s wilderness. The store itself is a sensory haven, modern yet deeply rooted in Icelandic tradition.
Visit Fischersund at their downtown Reykjavik location for an unforgettable journey through scent and sound — a perfect, meaningful souvenir that captures the true essence of Iceland.
Kolaportid
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Address: Tryggvagata 19, Reykjavik
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Opening hours: Friday and Saturday: 11 AM–5 PM
Kolaportid, Reykjavik’s only flea market, may not officially be a shop, but it is one of the largest and most competitively priced places in Reykjavik to shop for top Icelandic souvenirs. With everything from stuffed toys to old books, records to clothes, national foodstuffs to historical memorabilia, Kolaportid truly has something for everyone.
The flea market is located near both the town center and the Old Harbor, making it easily accessible for most visitors to the capital. It’s only open on Fridays and Saturdays, making it an ideal stop for those on city breaks in Reykjavik.
Rammagerdin
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Address: Laugavegur 31, Skolavordustigur 7, Skolavordustigur 12, and Harpa Concert Hall in Reykjavik, Keflavik Airport, and Lava Center in Hvolsvollur
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Opening hours: Daily: 10 AM–7 PM
Rammagerdin is a staple in Reykjavik’s shopping scene, with a history spanning over 70 years. This beloved store has evolved, focusing on showcasing Icelandic design and craftsmanship.
Today, Rammagerdin operates five stores, three of which are located in downtown Reykjavik, offering a wide range of products from over 400 Icelandic designers and artisans. Whether layou're looking for unique souvenirs or beautifully crafted pieces, Rammagerdin is the perfect place to find items that truly represent the spirit of Iceland.
Clothing Stores in Reykjavik
Check out some local favorites and pick up some new clothes during your time in Iceland.
66° North
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Address: Laugavegur 17, Bryggjugata 7, Bankastraeti 5, Faxafen 12, Kringlan Mall, and Smaralind Mall.
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Opening hours: Vary from store to store
66° North is an iconic Icelandic brand renowned for its exceptional outdoor clothing that seamlessly blends fashion with functionality. Founded in 1926 in the remote Westfjords of Iceland by Hans Kristjánsson, the brand was originally established to provide protective gear for fishermen braving the North Atlantic’s treacherous waters.
Over the decades, 66° North has evolved from its humble beginnings into a globally recognized name known for its stylish, durable apparel designed to withstand extreme weather conditions.
The brand’s deep connection to Iceland’s harsh environment is reflected in every piece of clothing, from heavy-duty jackets to versatile outdoor gear. The company’s dedication to sustainability and ethical production further enhances its appeal, making it a leader in both fashion and function.
In addition to its flagship store on Laugavegur Street, 66° North has expanded its reach with multiple stores across Reykjavik and beyond. Each location offers a full range of products, from classic outerwear to contemporary pieces, all rooted in the brand’s storied heritage.
Visit 66° North to experience the fusion of Icelandic tradition and modern design and discover why this brand has remained a staple in Icelandic wardrobes for nearly a century.
Aftur
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Address: Laugavegur 45, Reykjavik
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Opening hours: Monday–Saturday: 11 AM–6 PM | Sunday: Closed
High fashion teams up with sustainability in Aftur — a special kind of clothing store. Established in 1999, the store has always used recycled textiles for its items, creating sleek, urban clothing of irresistible allure.
The company is not only environmentally aware and noted for treating their employees with first-rate decency, but their apparel is also exemplary for Icelandic design.
The average shopper might consider these prices high, but each piece is an original that will last a lifetime. What's more, shopping here ensures that you are supporting the local economy and respecting the planet we all share.
- See also: 14 Amazing Icelandic Design Projects
Farmers & Friends
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Address: Laugavegur 37 and Holmaslod 2, Reykjavik
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Opening hours: Monday–Friday: 10 AM–6 PM | Saturday and Sunday: 11 AM–PM
Farmers & Friends is the flagship store of the Icelandic clothing brand Farmers Market.
Since its establishment in 2005, Farmers Market has beautifully reflected the contrasts of Iceland in its designs, combining the urban with the rural, the cutting edge with the traditional.
Its entire range, with a selection of other products, can be found at Farmers and Friends, a fantastic shop to browse items such as the Icelandic lopapeysa-inspired wool sweaters, designed with modern fashion in mind.
The Farmers Market was created by designer Bergþóra Guðnadóttir and musician Jóel Pálsson and thus has deep ties to all parts of Iceland’s artistic community. It utilizes as much recycled and local material as possible to ensure that each garment and piece is as forward-thinking in its ethos as it looks.
Farmers & Friends also sells souvenirs and gifts such as candles, accessories, records, and books.
Herrafataverzlun Kormaks og Skjaldar
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Address: Laugavegur 29, Reykjavik
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Opening hours: Monday–Saturday: 11 AM–6 PM | Sunday: 1 PM–5 PM
Nestled in the basement of Laugavegur 29 in downtown Reykjavik, Kormakur og Skjoldur is a true gem for gentlemen seeking timeless fashion. Established in 1996 by two lifelong friends, this iconic men’s clothing store has become a go-to destination for quality attire, whether casual or formal.
Specializing in classic British-inspired fashion, the store offers a curated selection from renowned brands like Barbour, Filson, and Hansen, alongside their in-house label, Kormakur & Skjoldur.
Whether you need a sharp suit, a stylish blazer, or durable outerwear, the well-trained staff ensures you find pieces that embody timeless elegance.
Shopping here feels like stepping into a romantic time capsule, where quality craftsmanship and attention to detail reign supreme. The store’s 1950s-inspired atmosphere makes it a favorite among locals and visitors alike — including actor Nikolaj Coster-Waldau, who has been spotted in their designs.
Visit Kormakur og Skjoldur for clothing that combines warmth, style, and classic men’s fashion. You'll also have a personalized shopping experience that’s second to none.
- See also: Icelandic Clothing & Fashion Brands
Yeoman
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Address: Laugavegur 7, Reykjavik
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Opening hours: Monday–Friday: 11 AM–6 PM | Sunday: Closed
Yeoman is a Reykjavik-based label founded by acclaimed designer Hildur Yeoman. Known for her enchanting prints and storytelling, Hildur creates whimsical and empowering collections that draw inspiration from Icelandic folklore and personal stories.
Her designs have gained global attention, with celebrities like Taylor Swift, Kehlani, Ashley Graham, and Amelia Dimoldenberg among those who have worn her pieces.
Located on Laugavegur 7, Yeoman's boutique reflects Hildur's unique vision, featuring her signature designs crafted with a commitment to sustainability. Using recycled materials and zero-waste practices, Yeoman produces clothing in small batches in Estonia, ensuring fair treatment for workers.
Whether you’re seeking a statement piece or exploring the creative world of one of Iceland’s top designers, Yeoman offers a shopping experience as captivating as the clothes themselves. Visit Yeoman to discover designs that flatter the female form and celebrate Icelandic heritage in a fresh, modern way.
Stella
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Address: Bankastraeti 3, Reykjavik
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Opening hours: Monday–Friday: 10:30 AM–6 PM | Saturday: 11 AM–5 PM | Sunday: Closed
All city walkers recognize Stella — a fashion shop with an alluring display of multi-faceted stockings adorning its windows at all times. The store opened in 1942 and is still going strong, with owner and regular clerk Edda Hauksdóttir running the show for the past three decades.
Although you’ll find beauty products, accessories, perfume, and fashion wear in the small but captivating boutique, the store is primarily known for its unrivaled selection of fabulous leg coverings.
Here, you’ll find everything from thermal winter stockings to illustrated nylons and high-fashion labels of French hosiery.
Sif Benedicta
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Location: Laugavegur 16, Reykjavik
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Opening hours: Monday–Friday: 11 AM–6 PM | Saturday: 12 PM–6 PM | Sunday: 12 PM–5 PM
Sif Benedicta is a relatively new luxury brand that embodies boldness, sophistication, and effortless grace. Founded by Icelandic designer Halldora Sif, this brand has quickly become a symbol of modern luxury, offering high-end bags, clutches, and accessories that are as beautiful inside as they are on the outside.
Each piece reflects Halldora’s meticulous craftsmanship, blending unexpected colors with a design language that is both nostalgic and contemporary.
Drawing inspiration from Art Deco and 60s pop art, Sif Benedicta’s collections are crafted in small family-run factories in Italy and Lebanon. Sustainability is at the heart of the brand, with a commitment to using recycled materials and ensuring fair treatment for workers.
The brand’s dedication to quality and craftsmanship has earned it international recognition, with features in British Vogue and Danish Elle.
Located within the stylish Apotek Atelier, Sif Benedicta offers a shopping experience as sophisticated as its designs. Each item invites you on a journey of timeless elegance and individual expression.
Kronkron
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Address: Laugavegur 63B, Reykjavik
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Opening hours: Monday–Friday: 10 AM–6 PM | Saturday: 10 AM–5 PM | Sunday: Closed
Kronkron, established in 2004, is a vibrant and eclectic fashion store located on Laugavegur, Reykjavik’s main shopping street. Founded by the dynamic designer duo Hugrún Árnadóttir and Magni Þorsteinsson, Kronkron quickly became a must-visit destination for fashion lovers.
The store is renowned for its playful, colorful atmosphere, resembling a candy shop for fashion enthusiasts.
Kronkron originally featured up-and-coming designers like KTZ and Marjan Pejoski, but it has since expanded to include established labels such as Vivienne Westwood and Marc Jacobs.
The store is also home to the duo's brand, KRON by KRONKRON, known for its whimsical and imaginative designs that mix vibrant colors, luxurious materials, and intricate details.
Each collection is designed to be timeless, with pieces that you can mix and match, making them perfect for those who appreciate unique, high-quality fashion.
Kiosk Grandi
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Address: Grandagardur 35, Reykjavik
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Opening hours: Monday–Friday: 11 AM–6 PM | Saturday: 11 AM–4 PM | Sunday: Closed
Kiosk Grandi is a celebrated fashion boutique in Reykjavik owned by a collective of Icelandic designers. The store offers a range of products, from perfumes to woolen sweaters, all created by local talent. The boutique has been recognized for its outstanding contribution to Icelandic fashion, most recently winning "Best Fashion Boutique" in 2024 by Reykjavik Grapevine.
At Kiosk Grandi, you'll find unique items from brands like BAHNS, EYGLO, and ANDREA MAACK, making it a go-to spot for anyone looking to support Icelandic design and craftsmanship.
Kalda Shoes
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Address: Grandagardur 79, Reykjavik
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Opening hours: Wednesday-Friday: 12 PM-5PM | Saturday-Tuesday: Closed
Kalda, founded in 2016 by Icelandic designer Kata Alda, is an accessories brand celebrated for its stylish, high-quality shoes that blend modern elegance with unique design elements. Each pair of Kalda shoes is meticulously crafted in a female-led factory in Portugal, where skilled artisans have honed their craft over decades.
Kalda’s designs have captured the attention of the international fashion scene, with celebrities like Bella and Gigi Hadid, Elsa Hosk, and Emma Corrin spotted wearing the brand. Known for its bold aesthetics and innovative approach, Kalda has become a favorite among fashion-forward individuals who value both style and craftsmanship.
The brand’s commitment to sustainability and quality is evident in every design, making Kalda both a fashion statement and a symbol of enduring elegance. Visit Kalda to discover shoes that are as unique as they are stylish — perfect for those who want to make a lasting impression.
Feldur Verkstæði
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Address: Snorrabraut 56, Reykjavik
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Opening hours: Monday–Friday: 10 AM–6 PM | Saturday: 11 AM–4 PM | Sunday: Closed
Feldur Verkstaedi, or Feldur Workshop, is a family-owned business in Reykjavik specializing in premium fur products.
Led by husband-and-wife team Heiðar Sigurðsson and Kristín Birgisdóttir, the workshop creates luxurious garments and accessories inspired by Iceland’s weather and rugged nature. Heiðar, a skilled furrier trained in Sweden, ensures that each piece is crafted with the utmost care and precision.
Feldur Verkstaedi is renowned for its commitment to customer service, offering free repairs on their products to ensure lasting quality. The store’s unique atmosphere and high-quality fur products make it a standout destination in Reykjavik.
Thrift Stores in Reykjavik
Several standout thrift stores in Reykjavik allow you to shop secondhand while finding unique pieces.
Spúútnik
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Address: Laugavegur 28, Reykjavik
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Opening hours: Monday–Friday: 10 AM–6 PM | Saturday: 11 AM–6 PM | Sunday: Closed
Since 1986, Spuutnik has been a cornerstone of Reykjavik’s vintage fashion scene. It offers a unique blend of eclectic and carefully curated pieces that have made it a beloved destination for over three decades.
The store’s appeal lies in its ability to combine a wide range of styles, from classic Converse sneakers to dazzling gala gowns and luxurious fur coats. This makes it a go-to spot for anyone looking to enhance their style with distinctive vintage finds.
Located on Laugavegur, Spuutnik is known for its vibrant atmosphere and trendsetting clientele. The shop's owners frequently travel across Europe and the U.S. to source one-of-a-kind items, ensuring that the store remains stocked with fresh and exciting vintage treasures.
This dedication to quality and uniqueness has solidified Spuutnik’s reputation as the ultimate destination for vintage lovers in Reykjavik.
While prices have risen in recent years due to the store’s growing popularity, the selection of high-quality, unique pieces makes it worth the investment for those looking to add something truly special to their wardrobe.
Gyllti Kötturinn
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Address: Austurstraeti 8-10, Reykjavik
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Opening hours: Monday–Saturday: 11 AM–6 PM | Sunday: 1 PM–5 PM
Gyllti Kotturinn, established in 2005, is more than just a thrift store — it's a beloved destination for vintage lovers. Located in the heart of Reykjavik on Austurstraeti Street, this store has become a must-visit spot for both locals and visitors.
The intimate retro atmosphere of Gyllti Kotturinn, combined with a carefully curated selection of secondhand clothing and accessories, offers shoppers a nostalgic journey through time. The store is filled with treasures waiting to be rediscovered, from classic furs to elegant hats and handbags.
The charm of Gyllti Kotturinn is further enhanced by its resident cat, Baktus, a fashion icon who has become a local celebrity. He is often found lounging around, adding to the cozy ambience of the store. He even has his own Instagram page!
Shopping at Gyllti Kotturinn feels like participating in a story where each piece has a past waiting to be revived and cherished by a new owner.
Verzlanahöllin
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Address: Laugavegur 26, Reykjavik
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Opening hours: Daily: 10 AM–6 PM
Verzlanahollin is more than just a thrift store; it's a charming marketplace where the community comes together. Run by a dedicated mother-daughter trio in the heart of Reykjavik, this shop embodies the spirit of sustainable living and local entrepreneurship.
At Verzlanahollin, locals can rent a booth to sell their pre-loved items, handcrafted treasures, or unique finds, making every visit a new adventure.
Their slogan, "Used is New," perfectly captures the store’s philosophy that one person’s past can be another’s future. The shelves are filled with a wide range of secondhand clothing for adults, teens, and older children, along with an eclectic mix of home goods.
The true charm of Verzlanahollin lies in its personal touch; when you shop here, you’re not just buying items — you’re supporting local creators and contributing to a circular economy. It’s a shopping experience where every purchase has a story and where sustainability meets community.
- See also: Sustainable Tourism in Iceland
Hringekjan
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Address: Thorunnartun 2, Reykjavik
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Opening hours: Monday–Friday: 12 PM–6 PM | Saturday: 12 PM–5 PM | Sunday: 12 PM–4 PM
Hringekjan is not just a thrift store — it's a pioneering space for sustainable fashion, art, and culture in Reykjavik. The store emphasizes the importance of recycling and sustainability, making it a leader in eco-friendly fashion.
Hringekjan operates as a circular shop where customers can rent space to sell their carefully curated secondhand items, fostering a community-driven approach to sustainable living.
Hringekjan also hosts regular live music events, turning the store into a cultural hot spot in the city. Recognized as Reykjavik's best secondhand store by The Reykjavik Grapevine in 2022 and 2023, Hringekjan continues to set trends in environmentally conscious fashion and culture.
Located near Hofdatorg, Hringekjan is easily accessible and a must-visit for those interested in innovative, sustainable shopping.
Charity Shops in Reykjavik
Reykjavik’s charity shops offer a unique opportunity to shop sustainably while supporting important causes. These stores are more than places to find affordable items; they are community-driven spaces where your purchases contribute directly to humanitarian efforts.
By shopping at these stores, you’re giving a second life to pre-loved items and helping fund vital programs that benefit those in need — both locally and globally. Each visit to a charity shop in Reykjavik is a chance to discover hidden treasures while positively impacting the world around you.
The Red Cross Store
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Address: Laugavegur 12b, 101 Reykjavik
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Opening hours: Monday–Friday: 10 AM–6 PM | Saturday and Sunday: 12 PM–4 PM
The Red Cross operates 19 thrift stores across Iceland, making it the largest secondhand chain in the country. These stores are a significant source of funding for the Red Cross’s humanitarian work. When you purchase from a Red Cross store, you give new life to pre-loved items while supporting environmental conservation.
The stores are run by dedicated volunteers who share a passion for fashion, recycling, and sustainability. The profits from these stores go entirely toward humanitarian efforts, making your purchases doubly impactful.
ABC Children's Aid Store
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Address: Laugavegur 118, Reykjavik
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Opening hours: Monday–Friday: 12 PM–6 PM | Saturday: 12 PM–4 PM | Sunday: Closed
In March 2023, ABC Children's Aid opened a thrift store on Laugavegur 118, where you can find a wide range of items, including clothing, shoes, jewelry, bags, books, and games. The store is part of a larger effort to fund ABC’s work in providing education and shelter to children in need across seven countries in Africa and Asia.
Shopping at ABC’s thrift store is not just a way to find great deals; it’s a way to support a global mission of helping vulnerable children.
Malls in Reykjavik
Reykjavik's malls offer a diverse shopping experience, featuring a mix of international brands, Icelandic design, and dining options. Whether you're looking for fashion, electronics, or entertainment, these malls provide a convenient and enjoyable shopping environment.
Kringlan
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Address: Kringlan 4-12, 103 Reykjavik
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Opening hours: Monday–Friday: 10 AM–6:30 PM | Saturday: 11 AM–6 PM | Sunday: 12 PM–5 PM
Kringlan is Reykjavik’s premier shopping mall, home to over 150 stores, restaurants, and a cinema. It offers a mix of international retailers and Icelandic brands, making it a one-stop destination for fashion, beauty, home goods, and more. With a modern design and family-friendly atmosphere, Kringlan is perfect for a day of shopping and dining.
Smaralind
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Address: Hagasmari 1, 201 Kopavogur
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Opening hours: Monday–Friday: 11 AM–7 PM | Saturday: 11 AM–6 PM | Sunday: 12 PM–5 PM
As Iceland’s largest shopping mall, Smaralind boasts a vast selection of stores, restaurants, and entertainment options, including a cinema and play areas. Located just outside Reykjavik in Kopavogur, this mall provides a spacious and stylish setting for shoppers looking for both international and Icelandic brands.
Grocery Stores in Reykjavik
Reykjavik has a variety of grocery stores catering to different budgets and preferences, from budget-friendly chains to high-end specialty markets.
Krónan
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Address: Hallveigarstig 1, Reykjavik
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Opening hours: Daily: 9 AM–9 PM
Tucked away on Hallveigarstigur Street, just a short stroll from the vibrant Rainbow Road, Krónan is a popular spot for affordable but quality groceries in Iceland.
This downtown supermarket is well-loved for its wide selection of Icelandic products, making it a favorite among both locals and visitors. There are multiple locations all around Iceland, but this is the main spot in the city center.
At Kronan, you can hunt for quirky Icelandic groceries you might never have imagined. Taste the many flavors of Collab Icelandic energy drink, made from fish collagen, or the delightfully salty licorice in their candy section.
The store is designed with sustainability in mind, featuring energy-efficient refrigerators and LED lighting.
Shopping at Krónan is a must-visit spot for anyone looking to experience a slice of everyday life in Reykjavik or to bring back unique gifts for loved ones.
After picking up your groceries, take a stroll through the nearby Thingholt neighborhood, where you can explore hidden pathways and colorful historic houses that add to Reykjavik’s unique charm.
Melabúðin
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Address: Hagamelur 39, Reykjavik
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Opening hours: Monday-Friday: 9 AM–8 PM | Saturday-Sunday: 10 AM-8 PM
Photo from Flickr, Creative Commons, by Adam Hoffritz.
Melabúðin is a Reykjavik favorite. It's a beloved neighborhood grocery store that has quietly served locals for decades and has a bit of a cult following.
Tucked away in the west end of the city, near the University of Iceland area, this unassuming shop has earned a loyal following thanks to its wide selection and community-driven atmosphere.
Unlike flashier supermarkets, Melabúðin has the feel of a well-kept secret. It's known for its excellent produce, freshly baked goods, and shelves stocked with everything from specialty cheeses to Icelandic staples.
Whether you're picking up a bunch of herbs, browsing the candy section, or chatting with the friendly staff, the store has a way of making grocery shopping feel like part of the neighborhood rhythm.
With its signature yellow sign and understated charm, Melabúðin offers a peek at Reykjavik's quieter, more authentic side. It’s a go-to spot for residents and for travelers in the know, providing a real slice of everyday life in Iceland's capital.
Bláhornið
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Address: Grundarstigur 12, Reykjavik
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Opening hours: Monday–Saturday: 11 AM–11:30 PM | Sunday: 12 PM–11:30 PM
Blahornid is an old-school sjoppa — a classic corner shop serving Reykjavik’s residents since 1916. Located at the intersection of Grundarstigur Street and Skalholtsstigur Street, Blahornid is the kind of place where you can pop in for a quick snack, grab some essentials, or just enjoy the nostalgia of a traditional Icelandic convenience store.
The store's slogan, "Allskonar sidan 1916," which translates to "All sorts since 1916," perfectly captures its long-standing tradition of offering a little bit of everything to the community. Under new ownership, Blahornid continues to embrace its legacy while providing an updated selection of products.
The store still carries a mix of groceries, candy, fresh popcorn, and staple household items, but with the cozy, personal touch that only a local "sjoppa" can provide. The iconic blue exterior remains a staple of the neighborhood, making Blahornid a beloved spot for both locals and curious visitors.
Whether you're stopping by for a quick snack or just soaking in the old-school atmosphere, Blahornid offers a charming glimpse into Reykjavik’s past, all while serving the needs of the present.
Bónus
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Address: Laugavegur 59 and Fiskislod 2, Reykjavik
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Opening hours: Daily: 10 AM-10 PM
Photo from Bónus.
There are two main Bónus stores in the downtown Reykjavik area: on Laugavegur Street and on Fiskislod Street in the Grandi Area. These stores are some of the most convenient places to stock up on groceries without stretching your budget.
Famous for its cheerful yellow signage and the mischievous pink pig logo, Bónus is Iceland’s go-to discount supermarket chain. It’s not fancy, but it gets the job done, offering everything from Icelandic skyr and fresh bread to household essentials and snacks at some of the lowest prices in town.
This downtown location is perfect for travelers staying in central Reykjavik who want to self-cater or grab a few quick bites for the road.
While the interior may be minimal, the shelves are well-stocked with local and imported goods, including Icelandic chocolate and even affordable souvenirs.
There are several Bónus stores across Reykjavik and all of Iceland, making it a smart stop for road trips or stocking up before heading to more remote areas.
Icelandic Jewelry Stores in Reykjavik
Icelandic jewelry stores offer a unique blend of traditional craftsmanship and modern design, often inspired by Iceland’s breathtaking landscapes and rich heritage.
Aurum
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Address: Bankastraeti 4, Reykjavik
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Opening hours: Monday–Friday: 10 AM–9 PM | Saturday: 10 AM-6PM | Sunday: 12 PM–5 PM
Katy Perry receiving her Aurum Icelandic design necklace from Guðbjörg Kristín Ingvarsdóttir. Photo from Aurum.
Aurum Jewelry by Guðbjörg is a leading jewelry brand that has been creating stunning, nature-inspired pieces since 1999. It was founded by award-winning designer Guðbjörg Kristín Ingvarsdóttir.
Aurum’s designs are a perfect blend of delicate craftsmanship and the rugged beauty of Iceland’s landscapes. Each piece is handcrafted in their Reykjavik workshop using sterling silver and other precious metals sourced sustainably.
Aurum Jewelry Iceland is known for its exquisite jewelry and strong commitment to sustainability. The brand uses recycled and conflict-free materials, and even its packaging is environmentally friendly, modeled on Icelandic stones and made from mulberry paper.
Aurum’s designs have gained international acclaim, with mentions in prominent publications like Condé Nast Traveler and Vogue.
Adding to its acclaim, Aurum Jewelry has also caught the eye of celebrities and stylists worldwide. The jewelry has been worn by pop icon Katy Perry and was notably featured in the series The Witcher: Blood Origin.
Orrifinn
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Address: Skolavordustigur 43, Reykjavik
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Opening hours: Monday–Friday: 10 AM–6 PM | Saturday: 10 AM-5 PM | Sunday: Closed
Orrifinn is an Icelandic jewelry brand that blends traditional craftsmanship with modern design.
Founded in 2012 by Helga Friðriksdóttir and Orri Finnbogason, the brand quickly became known for its unisex collections that resonate with both men and women.
Each piece is handcrafted in their Reykjavik studio, and the collections often draw inspiration from Iceland’s maritime history, as seen in their debut collection, Anchor.
Orri Finn’s designs are not just about aesthetics — they tell a story. Each collection has its theme, whether it’s the nautical symbols of the Anchor collection or the intricate patterns of the Scarabs line.
The jewelry is made to be worn every day, serving as both a fashion statement and a personal talisman.
Mjöll Jewelry
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Address: Laugavegur 20, Reykjavik
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Opening hours: Monday–Friday: 10 AM–6 PM | Saturday: 10 AM-5 PM | Sunday: Closed
Founded in 2019 by Elísa Mjöll Guðsteindóttir and Helgi Kristjánsson, mjöll Jewelry is a small but thriving jewelry brand in Reykjavik. What sets mjöll apart is that each piece of jewelry is handcrafted directly in their Reykjavik workshop, ensuring the highest level of craftsmanship.
mjoll’s designs are known for their minimalistic and timeless qualities, using sterling silver and 14K gold to create pieces that are both elegant and durable.
At mjoll, the emphasis is on personal connection and quality. The goldsmiths who create the jewelry are also there to greet you at the door, providing a unique and intimate shopping experience.
Whether you’re looking for something custom-made or a beautiful piece from their existing collection, mjoll Jewelry is dedicated to making sure you leave with something special.
Icelandic Home Decor Shops
Icelandic home decor shops offer a mix of modern Scandinavian design and traditional craftsmanship, featuring items like handmade ceramics, wool textiles, and nature-inspired furnishings.
Inga Elín Gallery
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Address: Skolavordustigur 5, Reykjavik
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Opening hours: Monday–Friday: 11 AM–6 PM | Saturday: 11 AM–4 PM | Sunday: Closed
Inga Elin Gallery is a must-visit for lovers of fine craftsmanship and unique ceramics. Founded by the talented Icelandic artist Inga Elín, who began her artistic journey at just twelve years old, this gallery showcases her lifelong dedication to the art of ceramics.
Each piece is meticulously handcrafted from the finest porcelain and hand-painted with precision, ensuring that no two items are alike. These high-fired ceramics are beautiful and built to last — a perfect blend of art and functionality.
In early 2020, Inga Elín, alongside her son Kristinn, reopened her gallery at its original location on Skolavordustigur after a 25-year hiatus. Housed in a charming old building from 1881 in the heart of downtown Reykjavik, the gallery is a celebration of Icelandic artistry and tradition.
Whether you’re searching for a one-of-a-kind piece to take home or simply want to admire the work of a master ceramist, Inga Elin Gallery offers an inspiring and unforgettable experience.
Epal
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Address: Laugavegur 7, Reykjavik
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Opening hours: Monday–Saturday: 10 AM–6 PM | Sunday: 11 AM–6 PM
Photo from Wikimedia, Creative Commons, by Helgi Halldórsson.
Epal is a renowned Icelandic design store that has been a staple of Reykjavik’s design scene since its founding in 1975. Known for offering high-quality Scandinavian and Icelandic designs, Epal showcases a wide range of furniture, homeware, and accessories.
The store prides itself on supporting local Icelandic designers while featuring international brands, creating a curated blend of modern and traditional design elements. Epal has multiple locations across Iceland, including its flagship store in Skeifan, as well as branches at Laugavegur, Kringlan, and Keflavik Airport.
One of Epal's defining features is its commitment to promoting Icelandic design, frequently collaborating with local artists and craftspeople. The store regularly hosts exhibitions, making it not just a shopping destination but also a hub for design enthusiasts.
Epal's strong support of Icelandic design has significantly contributed to raising awareness and appreciation of design within the country.
Whether you're searching for sleek Scandinavian furniture or uniquely Icelandic pieces like the famous sheep wool products or handmade lighting, Epal offers a rich selection that reflects Iceland's creative spirit and modern design trends.
Kirsuberjatréð
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Address: Vesturgata 4, Reykjavik
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Opening hours: Monday–Friday: 10 AM–6 PM | Saturday and Sunday: 10 AM–5 PM
Kirsuberjatred may not be the most historic shop on this list, but it is an excellent place to go if you want to support a locally run business, see the works of some talented individuals, and embrace modern Icelandic culture.
Run by eleven artists, all women, the store is otherwise known as ‘The Cherry Tree.’ It has a wealth of special, handmade pieces that each tell a story about Iceland.
You can spend hours marveling over the artistry that went into each trinket at Kirsuberjatred. The shop features purses made out of fish skin using traditional methods, jewelry created with unconventional materials from across the country, beautiful ceramics, and darling music boxes.
Kirsuberjatred also prides itself on mostly using locally sourced and recycled materials.
Icelandic Skincare Shops
Icelandic skincare shops focus on natural, high-quality ingredients like glacial water, seaweed, and Arctic botanicals. These products are designed to nourish and protect the skin, reflecting Iceland’s pure and sustainable beauty philosophy.
Blue Lagoon Skincare
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Address: Laugavegur 15, Reykjavik
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Opening hours: Monday–Saturday: 10 AM–6 PM | Sunday: 11 AM–6 PM
The Blue Lagoon Geothermal Spa is one of Iceland’s most famous attractions. It is known for its geothermal waters, which are rich in minerals and algae and are believed to have healing properties. Many visitors choose to experience these benefits firsthand through Blue Lagoon tours, where they can soak in the rejuvenating waters.
Afterward, you can bring a piece of this natural wonder home by visiting the Blue Lagoon Skincare store in Reykjavik. The store offers a wide range of products, including algae masks, bath salts, body lotions, foot scrubs, and oils, many of which are known for their healthy aging, moisturizing, and rejuvenating benefits.
These products are particularly popular among those with skin conditions such as psoriasis, thanks to their soothing and restorative properties.
The Blue Lagoon Skincare store in Reykjavik is beautifully designed with classic Icelandic decor, and the friendly staff are always ready to help you find the perfect products for your skincare routine. They also have a store in Keflavik Airport, so you can pick up a last-minute souvenir on your way home!
Sky Lagoon Skincare
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Address: Vesturvor 44-48, Kopavogur
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Opening hours:
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June 1–June 30: Daily: 9 AM–11 PM
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July 1–August 31: Daily: 8 AM–11 PM
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September 1–September 30: Daily: 9 AM–11 PM
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October 1–October 31: Daily: 10 AM–11 PM
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November 1–May 31: Monday–Friday: 11 AM–10 PM | Saturday–Sunday: 10 AM–10 PM
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Sky Lagoon is a premier geothermal spa located in Kopavogur, just a few minutes outside downtown Reykjavik. This luxurious oceanfront experience offers two ticket options to suit your needs.
The entry ticket with full access includes access to the infinity pool, the seven-step ritual, public changing facilities, and a towel. For a more elevated experience, the more premium access ticket provides private changing facilities, ensuring added comfort and exclusivity.
After your visit to the Sky Lagoon, bring the spa experience home with exclusive Sky Lagoon products.
Choose from skincare inspired by Iceland’s nature, like the iconic body scrub from the seven-step ritual or the nourishing shampoo and conditioner for healthy, shiny hair. For relaxation, try the calming pillow spray or opt for the Miniature Combo set with pillow mist, body oil, and lotion.
Sky Lagoon products are conveniently available near the spa’s bistro, perfect for picking up a memorable souvenir.
Sóley Organics
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Address: Holmaslod 6, Reykjavik
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Opening hours: Monday–Thursday: 10 AM–5 PM | Friday 10 AM–4 PM| Saturday and Sunday: Closed
Soley Organics is a beloved Icelandic skincare brand founded by Sóley Elíasdóttir, who drew inspiration from her family's rich heritage in herbal remedies. Sóley left behind a successful career in film and theater to create skincare products that harness the power of Icelandic wild herbs.
All of their products are made with handpicked, certified organic ingredients, ensuring they are as sustainable as they are effective.
Soley Organics offers a range of products that cater to various skincare needs, from soothing creams to invigorating hair care, all deeply rooted in Icelandic tradition.
The brand's products are a favorite in luxury spas and hotels across Iceland, like Hotel Geysir and the Vok Baths. Sóley products have become a symbol of holistic wellness and natural beauty.
Icelandic Music Shops
Icelandic music shops offer a diverse selection of vinyl, CDs, and instruments, showcasing the country’s vibrant music scene. From local indie artists to classic sounds, these stores are a must-visit for those exploring music in Iceland.
Lucky Records
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Address: Raudararstigur 10, Reykjavik
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Opening hours: Monday–Friday: 12 PM–6 PM | Saturday: 12 PM–5 PM | Sunday: Closed
Although Reykjavik might be a small capital on a global scale, the city center has no shortage of quality record stores. The largest one, nesting right by Hlemmur Square, is Lucky Records, a labyrinth of treasures that any avid hunter for vinyl can happily explore for hours on end.
Voted by BA Highlife as one of the top six record shops in the world, Lucky Records is the ultimate hangout spot for music lovers, where the knowledgeable staff practically call the place home.
Head there for a complimentary cup of Marley Coffee or a live concert, or simply rummage through the back vaults for rarities and classics.
Smekkleysa
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Address: Hverfisgata 32, Reykjavik
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Opening hours: Daily: 12 PM–6 PM
Photo taken from Smekkleysa, cropped. The Smekkleysa entrance from Hjartatorg Square.
Going by the backbiting name of ‘Bad Taste,’ Smekkleysa is a record store named after an infamous record label that made major contributions to Iceland's alternative culture for more than 15 years.
They officially promised to reward tastelessness and waste, quoting Pablo Picasso by declaring that good taste and frugality are “the main enemies of creativity.”
As punk rock as that sounds, the myriad of music, poetry, novels, films, and even greeting cards that the company released over the years is nothing short of a treasure trove of anarchic brilliance.
Singer Björk Guðmundsdóttir herself was one of the founders of the label, so when you want to buy music in Reykjavik, why not do it in the one shop that has the historical value of Manchester’s very own Factory Records?
12 Tónar
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Address: Skolavordustigur 15, Reykjavik
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Opening hours: Monday: 10 AM–6 PM | Tuesday–Thursday: 10 AM–11 PM | Friday and Saturday: 10 AM–1 AM | Sunday 12 PM–6 PM
Established in 1998, 12 Tonar is a legendary record store and a key part of Reykjavik's music scene. This cozy spot in the heart of the city invites visitors to browse a vast collection of vinyl and CDs while enjoying a cup of espresso. In 2019, 12 Tonar added a bar and cafe, making it a favorite hangout for locals. The store regularly hosts live concerts and events, often in its sunny backyard.
As both a record store and independent label, 12 Tonar has helped launch the careers of notable Icelandic artists like Oscar winner Hildur Guðnadóttir. All profits are reinvested into the local music scene, ensuring 12 Tonar remains a vibrant hub for creativity.
Visit 12 Tonar to experience the heart of Iceland’s music culture and bring home a piece of its creative soul.
- See also: The Ultimate Guide to Icelandic Bands
- Learn about the Best Live Music Venues in Iceland
Geisladiskabud Valda
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Address: Laugavegur 64, Reykjavik
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Opening hours: Mondays–Fridays: 12 PM–6:15 PM | Friday: 12 PM–6:30 PM | Saturday: 12 PM–5:30 PM | Sunday: Closed
Are you hunting for rare NES games or obscure heavy metal records? Do you want to find out what your Buffy the Vampire Slayer VHS collection is worth? Look no further; Geisladiskabud Valda, or ‘Valdi’s CD Store,’ is every collector’s heaven.
The shop has inhabited its tiny shack on Laugavegur 64 ever since its opening in 1998. It’s where treasures are bought, sold, and traded, just as they were before the age of streaming, downloading, and Netflix.
When you enter through the store’s crooked door frame, you find the small space thoroughly utilized, with stacks and boxes of CDs, DVDs, cassettes, games, vinyl, and Blu-ray cramped in from floor to ceiling. Valdi himself is standing behind the counter, eager to talk about your findings as if you were an old friend.
- See more: Nightlife in Reykjavik
- Also, read about the Best Restaurants in Reykjavik
Bookstores in Reykjavik
Bookstores in Reykjavik offer a mix of Icelandic literature, international bestsellers, and unique local finds. Whether you're looking for novels, poetry, or beautifully illustrated sagas, these shops provide a cozy retreat for book lovers.
Hús Máls og Menningar
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Address: Laugavegur 18, Reykjavik
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Opening hours: Daily: 12 PM–12 AM
Hus Mals og Menningar is more than just a bookstore; it’s a vibrant cultural hub in the heart of downtown Reykjavik. This funky spot blends literature, live music, and a cozy cafe and bar, making it a must-visit for both locals and travelers alike.
Whether you’re in the mood for a cozy afternoon with a book or ready to dive into Reykjavik’s energetic music scene, Hus Mals og Menningar has you covered.
Every day, the bookstore comes alive with live music, adding a melodic backdrop to your browsing experience. It’s the perfect place to unwind, sip on a coffee or cocktail, and even sing along to some fun tunes.
Located on the bustling Laugavegur Street, this spot is a must for anyone looking to experience the unique pulse of the city.
Eymundsson
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Address: Austurstraeti 18, Reykjavik
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Opening hours: Monday–Friday: 9 AM–8 PM | Saturday and Sunday: 10 AM–8 PM
Photo from Wikimedia, Creative Commons, by Ray Swi-hymn.
Eymundsson is Iceland’s oldest and most beloved bookstore chain, with a history that dates back to 1872. Founded by the enterprising Sigfús Eymundsson, this bookstore has been a cornerstone of Icelandic culture for over a century.
The flagship store, located in the heart of Reykjavik, offers a wide selection of Icelandic and international books, magazines, and newspapers. It also has a cozy cafe where you can enjoy a hot drink as you browse.
Eymundsson is more than just a bookstore; it’s a cultural institution. The store frequently hosts book signings, readings, and other literary events, making it a lively spot for both book lovers and cultural enthusiasts. The attached cafe adds a delightful touch to the shopping experience, providing a perfect setting to relax with a book and a cup of coffee.
Bókin Books
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Address: Klapparstigur 25-27, Reykjavik
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Opening hours: Tuesday–Thursday: 1 PM–6 PM | Friday: 1 PM–7 PM | Saturday: 1 PM–5 PM | Sunday and Monday: Closed
Bokin is Reykjavik’s top antique bookstore, offering a collection of rare and secondhand books.
Established in 1964, this quaint shop has served book collectors and literary enthusiasts for decades. Bokin specializes in Icelandic literature, historical texts, and rare editions, making it perfect for anyone interested in Iceland's rich literary heritage.
The store, located on Klapparstigur Street, is known for its personalized service and expert knowledge in the field of rare books. Whether you’re a seasoned collector or simply looking for a unique souvenir, Bokin offers a one-of-a-kind shopping experience.
The store also appraises books for individuals, institutions, and insurance companies, and it has decades of experience in this field.
The Old Bookstore Reykjavik
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Address: Hverfisgata 34, Reykjavik
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Opening hours: Daily: 10 AM–6 PM
The Old Bookstore in Reykjavik, also known as Verslunin Braedurnir Eyjolfsson, is a charming and historic bookshop with deep roots in Icelandic culture.
Originally established in 1914 in the Westfjords village of Flateyri, this family-run business has been a cornerstone of the Icelandic literary scene for over a century.
In 2023, the family opened a new branch in downtown Reykjavik on Hverfisgata Street, accessible from the Hjartatorg Square, bringing their rich heritage and unique collection to the city center.
The Old Bookstore offers a carefully curated selection of Icelandic books, literature in English and other languages, and various luxury goods, including fountain pens, ink, and notebooks.
The store also features the only Ink Bar in Iceland, where you can explore a range of high-quality writing instruments and accessories. The Reykjavik location is a blend of old-world charm and modern elegance, making it a must-visit for book lovers and history buffs alike.
Salka
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Address: Hverfisgata 89-93, Reykjavik
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Opening hours: Monday–Friday: 11 AM–6 PM | Saturday: 12 PM–4 PM | Sunday: Closed
Salka is a beloved independent bookstore and publishing house in Hverfisgata, Reykjavik. Founded in 2000, Salka has become a hub for literary events, book launches, and author readings. The store’s intimate atmosphere and carefully selected collection make it a favorite among local book lovers.
Salka specializes in various genres, from cookbooks and poetry to academic texts and children’s literature. The store is also known for its book bar, where you can enjoy a drink while diving into your latest literary find.
Whether you’re looking to discover new Icelandic authors or enjoy a quiet afternoon with a good book, Salka offers a welcoming and inspiring environment.
Miscellaneous Shops in Reykjavik
Miscellaneous shops in Reykjavik offer a variety of unique finds, from quirky souvenirs to handcrafted goods and everyday essentials. Whether you're searching for Icelandic design, local delicacies, or one-of-a-kind gifts, these stores have something for everyone.
The Handknitting Association of Iceland
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Address: Skolavordustigur 19, Reykjavik
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Opening hours: Monday–Friday: 9 AM–6 PM | Saturday: 9 AM–5 PM | Sunday: Closed
The Handknitting Association of Iceland is a warm and authentic stop in the heart of Reykjavik, offering a glimpse into the finest Icelandic craftsmanship. Located at Skolavordustigur 19, this inviting store is celebrated for its beautifully handmade "Lopapeysa" — the iconic Icelandic wool sweaters and other top-quality Icelandic wool products.
Whether you’re looking for traditional or contemporary knitwear, each piece reflects the country’s deep-rooted cultural heritage and knitting traditions. As a standout Reykjavik yarn store, it’s a must-visit for anyone eager to support local artisans and experience a genuine piece of Icelandic history.
Inside, visitors can discover handcrafted items, from classic sweaters to more modern designs, while learning about the stories behind each creation. The Handknitting Association of Iceland is more than a store; it’s a tribute to Icelandic heritage, where every purchase helps sustain local craftsmanship and the legacy of a cherished tradition.
Gjafir Jarðar
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Address: Laugavegur 61, Reykjavik
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Opening hours: Monday–Friday: 11 AM– 6 PM | Saturdays: 1 PM–4 PM | Sunday: Closed
A new-age spiritual shop established over a decade ago, Gjafir Jardar (Gifts of the Earth) promises healing and well-being to patrons. The folks who run the store are dedicated followers of the spiritual path.
The venue has a treatment center on its second floor, where one can enjoy the benefits of astrological charts, Bowen therapy, chakra studies, and tarot card readings.
The store carries an impressive inventory of incense, crystals, healing jewels, candles, tarot cards, books on spirituality, meditation music, and essential oils. This is the go-to spot for any traveling Psychonaut longing for a fix of spiritual delights. The energy is vibrant, and the service is genuine and friendly.
Hókus Pókus
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Address: Laugavegur 69, Reykjavik
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Opening hours: Monday–Friday: 10 AM–6 PM | Saturday: 12 AM–5 PM | Sunday: Closed
If you’ve walked down Laugavegur Street at any point in time between now and the mid-eighties, you will most definitely have noticed the bizarre window installations of Hokus Pokus. It’s a fancy dress shop that feels as essential to the popular shopping street as the pavement itself.
Whether it’s 80s night or fright night, they’ve got the costumes, makeup, wigs, and accessories.
Although only packed during the season of Halloween, the shop has survived for nearly three decades by providing the locals with all their fancy dress needs, and always in the same charmingly tacky manner.
The establishment is family-run, so support your local enchanter by bringing a lava lamp home to mum.
Vínberið
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Address: Laugavegur 43, Reykjavik
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Opening hours: Monday–Saturday: 10 AM–7 PM | Sunday: 12 PM–6 PM
Established by a local merchant in 1976 and run by his children and in-laws ever since, Vinberid was originally a grocery store, which in the mid-nineties shifted its attention to the confectionery all city dwellers know and love today.
The shop offers an impressive selection of handmade chocolates and local candy products, ideal for gift shopping if you want to bring something sweet back home from your travels.
Björk
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Address: Bankastraeti 6, Reykjavik
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Opening hours: Monday–Saturday 10 AM–6 PM | Sunday: Closed
Photo by Yohan Cho
Positively the most charming tobacco shop in town, Björk is a friendly neighborhood stable that has occupied the same spot in Bankstræti since 1928, originally going by the name Bristol when it doubled as a candy store.
You don’t have to be a smoker to enjoy a visit to Björk, as it is also the ideal spot for souvenir and gift shopping, with everything from postcards and stamps to flasks that the jeweler next door can personally engrave.
The gentleman who has run the store for the past years is possibly the friendliest and sweetest clerk you will ever do business with. He knows all his regulars’ names by heart and serves you with a smile that most people reserve for their families and closest friends.
FAQ About Shops in Reykjavik
Here are some of the most common questions about the best shops in Reykjavik.
What Is the Famous Shopping Street in Reykjavik?
Laugavegur is Reykjavik's most famous shopping street, known for its boutiques, cafes, and lively atmosphere.
Is Reykjavik Good for Shopping?
Yes, Reykjavik offers a great shopping experience with a mix of local design, Icelandic fashion, and unique souvenirs.
Best Things to Buy in Reykjavik
Top items include Icelandic wool sweaters (lopapeysa), Brennivín schnapps, herbal sea salts, artisan perfumes like Fischersund, and local ceramics or art.
Are Shops Closed in Reykjavik on Sunday?
Most shops in Reykjavik are closed on Sundays, though some shopping malls and tourist-focused stores remain open.
Laugavegur: Reykjavik's Beating Heart
Laugavegur Street remains at the core of shopping in Iceland and is a vibrant artery pulsing with life. By day, it buzzes with unique boutiques and cozy cafes; by night, it transforms into a lively hotspot with bars and nightlife that draw both locals and visitors alike.
While Laugavegur is undoubtedly Reykjavik’s beating heart, the city’s character has expanded beyond this iconic street. Neighborhoods like Grandi and the Old Harbour have emerged as thriving destinations, offering a unique blend of modern attractions and local charm.
These areas host an array of new restaurants, with some of Reykjavik's top food halls offering everything from Icelandic street food to international cuisine in a lively, communal setting.
Despite this expansion, Laugavegur’s historical significance remains unparalleled. Its development, initially a solution to unemployment in 1885, turned this street into Reykjavik's premier shopping avenue — a place where small local businesses flourished.
As the city grew, Laugavegur evolved into a symbol of Icelandic independence, showcasing the entrepreneurial spirit that helped shape Reykjavik’s identity.
Photo from Wikimedia, Creative Commons, by Valgerður Tryggvadóttir. No edits needed.
Whether you’re shopping for Icelandic designs or simply strolling through its historic paths, Laugavegur remains a must-visit, offering a mix of tradition and modernity. But don’t forget to venture beyond — it’s just the beginning of what Reykjavik has to offer!
Did you enjoy our list of the best shops in Reykjavik? Do you know of any additions we should include? Which of these will you include in your shopping itinerary? Let us know in the comments below!
